By nature I am a customer on a mission, I like stores that save me time Done by Mona
TOY STOREthe lights are too dim ( uncomfortable)limited choices for a certain age groupa lot of people in the store, however few arebuying
clothing and house hold• There are no salespeople in sight.• The personnel response “ what we have is on display”• Sales items need to be arranged and labelled with a big sign.
House Hold items• The store it too dark.• The personnel are hard to find.• On sale items need to be grouped and displayed close to the entrance.• I spent 10 minutes to find the store, put signs ( balloons) in the front of the store.
Clothing• The store is very inviting however music was too loud.• The salespeople are helpful but they do not initiate or complete a sale.• On sale items are in front of the store, but there was no sign on the rack, only a red tag on each item!!!!
Discount store• The store is crowded , difficult to find an item.• Music is not motivating• Sections need to be labelled with gender and age.• More dressing rooms.• The employees do not sell the merchandise, they only arrange the items, this is a hidden opportunity.
Specialty perfume store, very expensive.The store is very elegant (marble, crystal, mahogany)and has a verystrong smell of the Arabian oils ( adisadvantage maybe)The store is intimidating ( bigger entrancewould help).
ladies Italian clothing.2 salespeople in the store, verywelcoming, they introduce new items, thensale items.The Merchandise is displayed beautifully inthe front.Limited selection of clothing.
Hidden opportunitiesLarge stores, are not investing timeor effort in sales personnel.Sale items are not placed as “ eyecatcher”.No matter how many times you visitthe store you are invisible…Personnel can not rememberfrequent customers..( nor care to)