ROAD MAP OF MTV Group 6 Praveen Kumar Monika Bansal Rohit Kumar Jaitly Mohit Arora Sulagna Dutta
NORMAL TV vs MTVNormal TV is boring. MTV is alive and looks interesting.• •It lets you down. • •Its always there when• •It makes you wait for what I want it. you want. • •Sometimes, it can really• •Its never surprising. surprise you.• •It all looks the same. • •They really do some different-• •Its for old people or my looking things in the videos. little brother. • •Its for people like me.• •Its phony and hype-y. • •I can believe what they say.• •Its dumb and old- • •Its very up-to-date and state- fashioned. of-the-art.• •Its not mine. • •Its my MTV.
A small, or short, commitment•No shows. Or, a new show every three minut es•Watching something thats for you.•Music.•Reliable, not predictable.
MTV RAOD MAP 10 YRS DOWN THE LINE 4 GEN “F”• As youths are now more into interested in others life, so MTV should come up with shows like “Anonymous”.• They should target rural mass as they aspire more for urbanization.• More live concert with domestic as well as foreign band.• Own fm channels• Young generation needs stardom and chance to prove themselves, so a young VJ and DJ competition will help MTV.
• Store in rural areas and provide chance to watch their channel with minimum amount charged.• MTV theaters where only next dimension movies will be shown.• Its own news paper covering trending life style and fashionable attires with online support for any assistance.• MTV own music award with its logo on it.
• The digital age may present an opportunity for MTV to merge into mobile and Internet companies with regards to the wider distribution of their products.• Video Awards and Countdowns may hold polls through mobile phone or websites. At the same time, MTV may enjoy visibility in wireless technologies allowing the market to "have its MTV" when they want it.• MTVs presence in the web and mobile will allow an enhanced on-demand viewing experience.