• Save
Brand prism for nike group 4 sec b_bm
Upcoming SlideShare
Loading in...5
×
 

Brand prism for nike group 4 sec b_bm

on

  • 2,047 views

Brand prism of NIKE

Brand prism of NIKE

Statistics

Views

Total Views
2,047
Views on SlideShare
2,047
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Brand prism for nike group 4 sec b_bm Brand prism for nike group 4 sec b_bm Presentation Transcript

  • PRESENTED BY GROUP-4 Rohit Jaitly (92) Mohit Arora (97) Dheeraj Kumar (118) Monika Bansal (119) BRAND IDENTITY PRISM FOR
  • Brand Prism Personality Character & attitude of the brand. Culture Set of Values which we see in the product offerings User Self-Image Internal mirror of customer as user of brand Reflection Customer’s view of the brand Relationship Beliefs & association Physique Product symbols. These are the cues which direct us to the brand. KAPFERER model of Brand Prism
  • Let us now understand the prism with an example of NIKE… View slide
  • CULTURE American Sports and Fitness PERSONALITY Sportive spirit Athlete Lifestyle PHYSIQUE Just Do It  RELATIONSHIP Comfort Provocation : “Yesterday you said tomorrow” “Run the day,don’t let it run you USER SELF IMAGE I am an athlete I am brand conscious I am cool REFLECTED USER Full of energy Aggressive Youthful Competitive Brand conscious View slide