Brand prism for nike group 4 sec b_bm

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Brand prism of NIKE

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Brand prism for nike group 4 sec b_bm

  1. 1. PRESENTED BY GROUP-4 Rohit Jaitly (92) Mohit Arora (97) Dheeraj Kumar (118) Monika Bansal (119) BRAND IDENTITY PRISM FOR
  2. 2. Brand Prism Personality Character & attitude of the brand. Culture Set of Values which we see in the product offerings User Self-Image Internal mirror of customer as user of brand Reflection Customer’s view of the brand Relationship Beliefs & association Physique Product symbols. These are the cues which direct us to the brand. KAPFERER model of Brand Prism
  3. 3. Let us now understand the prism with an example of NIKE…
  4. 4. CULTURE American Sports and Fitness PERSONALITY Sportive spirit Athlete Lifestyle PHYSIQUE Just Do It  RELATIONSHIP Comfort Provocation : “Yesterday you said tomorrow” “Run the day,don’t let it run you USER SELF IMAGE I am an athlete I am brand conscious I am cool REFLECTED USER Full of energy Aggressive Youthful Competitive Brand conscious

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