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Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bm
Brand prism for nike group 4 sec b_bm
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Brand prism for nike group 4 sec b_bm

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Brand prism of NIKE

Brand prism of NIKE

Published in: Education, Business, Technology
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  • 1. PRESENTED BY GROUP-4 Rohit Jaitly (92) Mohit Arora (97) Dheeraj Kumar (118) Monika Bansal (119) BRAND IDENTITY PRISM FOR
  • 2. Brand Prism Personality Character & attitude of the brand. Culture Set of Values which we see in the product offerings User Self-Image Internal mirror of customer as user of brand Reflection Customer’s view of the brand Relationship Beliefs & association Physique Product symbols. These are the cues which direct us to the brand. KAPFERER model of Brand Prism
  • 3. Let us now understand the prism with an example of NIKE…
  • 4. CULTURE American Sports and Fitness PERSONALITY Sportive spirit Athlete Lifestyle PHYSIQUE Just Do It  RELATIONSHIP Comfort Provocation : “Yesterday you said tomorrow” “Run the day,don’t let it run you USER SELF IMAGE I am an athlete I am brand conscious I am cool REFLECTED USER Full of energy Aggressive Youthful Competitive Brand conscious

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