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Transcript

  • 1. Birla College
  • 2.
    • Group - C
  • 3.  
  • 4. Group Members 14. Priyanka Karwande 15. Pratiksha Londhe 16. Chetna Khandelwal 18. Saurabh Dara 19. Monica Chaubal
  • 5.
    • Coca-Cola  is a  carbonated   soft drink  sold in the stores, restaurants, and  vending machines  of more than 200 countries.
    • It is produced by  The Coca-Cola Company  of  Atlanta, Georgia , and is often referred to simply as  Coke  (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944)
    • The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name.
    • The most common of these is  Diet Coke , with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free ,  Coca-Cola Cherry ,  Coca-Cola Zero ,  Coca-Cola Vanilla , and special editions with lemon, lime or coffee.
  • 6. History
    • Coca-Cola was founded in May 1886 by Dr. John Pemberton
    • Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy
    • Only 9 servings of the soft drink were sold each day
    • Sales for the first year were only $50
    • In 1888 Asa Griggs Candler bought the company and sales increased over 4000%
  • 7. Coca-Cola Bottles In 1894 was the first time Coca-Cola bottle was introduced 1894- early 1900s 1905-1915 In 1916 example Now-a-days
  • 8. Today 300 Brands - 200 Nations
  • 9. Rumors
    • Coca-Cola contains material making it unsuitable for vegetarians and Muslims.
    • Some products of the Coca-Cola Company contain alcohol.
    • Warning not to buy Coca-Cola due to possible contamination by terrorists
    • Coca-Cola can be used as a household cleaner
    • Soft drinks cause kidney failure
    • Soft drinks cause dehydration, leading to cancer
  • 10. Coke or Cocaine?
    • Until 1905, the drink was marketed as a tonic containing cocaine
    • This stopped the advertisement of Coca-Cola as being a cure for headaches and other illnesses
  • 11. Coca-Cola Advertising
    • The first TV ad was produced on Thanksgiving Day, 1950.
    • In the 60’s , Coca-Cola’s advertising agency started experimenting with color advertising.
    • The decade ended with one of the most popular ads ever created , the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.”
  • 12. “ Hilltop” Commercial
    • The song was originally intended for radio stations only.
    • Still convinced the ad had value, the company approved more than $250,000 for filming .
    • It was one of the most challenging projects in the agency’s history, but stayed alive because of the belief of the ad’s basic message… Coca-Cola is a bond connecting people to one another.
  • 13.
    • In 1993 , Coke made a dramatic shift in advertising by introducing the “Always Coca-Cola” campaign which involved computer animation.
    • The “Northern Lights” commercial introduced one of Coke’s most popular symbols , the animated polar bear .
    Playing with polar bears
  • 14. International Approaches at the Millennium
    • The new slogan in 2000, “Coca-Cola. Enjoy,” made a global appeal by persuading people world wide that Coke adds magic to special moments .
    • “ First Experience” is a commercial relating a boy’s anticipation of what a Coke will taste like by comparing it to a kiss.
  • 15. Slogan’s in indian
    • 2000 - Thanda matlab Coca-Cola!" ("Cold means Coca-Cola !")
    • 2004 -"Pio sar utha ke" ("Drink with pride")
    • 2007 -"Jo chaho ho jaye, Coca-Cola enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
    • 2011 -"Burrrrrrrr….." ("Refreshment“)
  • 16.