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Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
Tree top reduced sugar webinar 8.12
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Tree top reduced sugar webinar 8.12

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  • 1. Presenters:Brooke Goodrich Sharon Miracle 1
  • 2. Sharon Miracle – Corporate Communications DirectorSharon has managed the companys public relations and stakeholdercommunications since 2008, including its social media. Sharon relocated back tothe Pacific NW from Wyoming and Colorado where she held senior and executivelevel positions for two health care systems for nearly 15 years. Sharon is a wineand food enthusiast who loves living among the orchards and vineyards of theYakima Valley, where fresh produce is abundant and just out her front door. Sheis married with a 19 year old daughter. If not tending the gardens of the family’s5 acre mini farm, Sharon enjoys entertaining and getting outdoors for trailrunning, biking and hiking.Brooke Goodrich – Senior Marketing ManagerAfter living on the East Coast for 20 years, Brooke headed out West, first toUtah and then finally making her new home in the state of Washington.Brooke has been marketing for Tree Top for 15 years, the last 8 years as aSenior Marketing Manager over the 100% juice and apple sauce products.She is also full-time mom to 3 children, Adam, Amanda and Jack (aged 9, 6and 4). Luckily the whole family loves apple juice, including hubby home-maker, Chris. In Brooke’s free time she is usually outside with the kids. But ifshe is able to get in tube time, Brooke might be found watching The FoodNetwork or HGTV. 2
  • 3. Sharon Miracle 3
  • 4. Tree Top - History Founded in 1960 by Mr. Charbonneau Bill Charbonneau and held a contest among later purchased by his employees to choose a brand local fruit growers, name for his product, and the winning our CO-OP has entry was "Tree Top." It was widely processed local believed in those days that the very growers fruit for best quality fruit grew at the top of the nearly 50 years. trees. With our heritageWith an office in the plant, no firmly rooted inbatch of apple apple juice, we also began producingjuice was apple sauce with patented processesbottled until it that allow us to retain the wonderfulwas personally flavor of Washington Apples in oursampled and approved by apple sauce.Mr. Charbonneau himself. The Tree Top Story 4 8/22/2012
  • 5. Tree Top - Today• We pride ourselves in our small town heritage and culture. More than 50 years after our humble beginnings, we remain firmly planted Selah, WA-- a small town in the heart of Washington’s apple country• We are now more than 1,100 grower-owners strong throughout Washington, Oregon, and Idaho• Unlike most and because we’re a co-op, our ingredients are within our control from our orchards to your shelf• We offer a wide variety of fruit-based products, from 100% apple juice and blends to apple sauce The Tree Top Story 5 8/22/2012
  • 6. The Tree Top Difference EXPERTISE GROWER-OWNED For over 50 years we have A grower owned co-op of over been driven by our rural values 1,100 apple & pear growers in the to produce fruit products we’re Northwestern United States. proud to share with family and neighbors. LOCATION GOOD CITIZENS Located close to the fruit in the The basis for creating the Co-op was heart of Washington State’s apple built on reducing waste. We arecountry where the rich volcanic soil conscientious about our impact on and dry climate are ideal for our environment and do what we growing conditions. can to make a positive difference. QUALITY 100% USA COMMITMENT We control ingredients from Tree Top is committed to bringingorchard to shelf. In fact, we taste consumers 100% USA Apples in every batch for quality & every bottle of Apple Juice – and is consistency. the only major brand to do so. 6
  • 7. Brooke Goodrich 7
  • 8. 2 Flavors: Apple and GrapeSize: 46oz – 100% Juice – 25% Less Sugar • Almost 35% Less in Apple – 20% Fewer Calories – No Artificial Sweeteners – All Natural – Refreshing Taste 8
  • 9. Unique “Reduced Sugar” Formula:Key Ingredient: Coconut WaterBy combining apple or grapejuices with light and refreshingcoconut water, overall sugarcontent is reduced by 25%(compared to other 100% pure juices) 9
  • 10. So what’s the “skinny” on Coconut Water?• Facts About Coconut Water: – Natural coconut water is the liquid inside a younger coconut – Coconut water has lower fruit sugars (5 brix) – Coconut water is considered a 100% Fruit Juice – Contains no saturated fat – Contains potassium and variant amounts of sodium, “electrolytes” that need to be replenished after exercise (Sports drinks) 10
  • 11. • 100% Fruit Juice Benefits – Each 4oz serving of 100% Juice provides ½ cup of fruit – Research shows drinking 100% Juice is associated with a more nutritious diet overall – No added sugars in 100% Juice – only naturally occurring fruit sugars 11
  • 12. • Available in Apple and Grape flavors, in 46oz bottle• Found in the grocery shelf stable juice aisle• Currently available at the following retailers: – Northwest US: Fred Meyer, QFC, select independents – Rocky Mt (AZ, CO, NM, Select TX & UT): Albertsons, Bashas’ – Southern California: Stater Bros., Ralphs 12
  • 13. Say YES to:• 100% Juice• 25% Less Sugar• No Artificial Sweeteners 13
  • 14. Thank you for trying Tree Top Reduced Sugar 100% Juice with your Moms Meet Group! www.treetop.com www.facebook.com/treetop.com www.twitter.com/treetopinc 14

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