Kashi 2012 Moms Meet Webinar


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Kashi 2012 Moms Meet Webinar

  1. 1. Kiwi Moms Meet Webinar:Surprise—Tasty Goodness Inside! August 2012 Presented by: Keegan Sheridan, ND 1
  2. 2. Your HostKeegan Sheridan, ND – Natural food and lifestyle expertfor Kashi and serves as an advisor for Kashi’s naturallifestyle leadership initiatives. Keegan is a licensednaturopathic doctor. 2
  3. 3. Overview & Agenda GOAL: Creating win-win situations for mom—you’ll love the positive nutrition, they’ll love the great taste• Kashi: History, Heritage, and Food Values• Challenge: Finding Nutritious Foods That Your Kids Want to Eat• Solution: Smart Ways to Add Extra Nutrition• Kashi’s 2012 All Family Initiative: Surprising Goodness, Revealed.• Moms Meet Ambassador Sampling Program 3
  4. 4. Kashi: Our Company, Our Values • For more than 25 years, Kashi has stood up for real food, offering a variety of naturally nutritious foods and educational resources for everyone to enjoy • Kashi’s products are natural, minimally processed, and free of highly refined sugars, artificial additives and unnatural preservatives • Visit http://kashi.com/real_food/values to learn more! 4
  5. 5. Kashi: Our Company, Our Values The Kashi REAL Project • We developed The Kashi Real Project to help more people enjoy real food • We’re supporting the organizations that are helping provide nutrition education or access to healthy foods • Throughout the year, you’ll see our eight non-profit partners featured in fundraisers throughout the year on the Kashi Facebook page and they’ll be featured on a number of our cereals this fall 5
  6. 6. Finding Nutritious FoodsChallenge: Finding nutritious foods your kidswant to eat• Most U.S. youth do not meet minimum recommended amounts of whole grains• On average, Americans eat just 42 percent of the recommended daily intake of fruits and 59 percent of vegetables• Online surveys found 40 percent of kids (ages 2-11) ask for fast food at least once per week. Eighty-four percent of parents give in to the request 6
  7. 7. Incorporating Positive Nutrition Tips to incorporate positive nutrition in your child’s food• Make small, ingredient modifications • Add a variety of fruits and veggies to your child’s meals• Don’t assume your child won’t like foods • They can surprise you, so don’t give up!• Set a good example • Kids learn from example—even when it comes to food 7
  8. 8. Incorporating Positive Nutrition Tips to incorporate positive nutrition in your child’s food• Go shopping • Take your children grocery shopping to discover and experience more foods• Be creative • Be creative in your delivery—add nutrition without changing the flavor• Prep work • Prepare meals in advance 8
  9. 9. Cooking Delicious Foods Suggestions for cooking your own delicious foods with surprising ingredients Try This Instead of ThisKale chips Baked chipsButternut squash, sweet French Friespotatoes, turnips, zucchinisticks, carrotsCauliflower, butternut Mashed potatoessquashApple sauce Butter, oil 9
  10. 10. Cooking Delicious Foods Suggestions for cooking your own delicious foods with surprising ingredients Add This To a Classic DishPureed pears Cakes and quick breadBeets Chocolate cakeSpinach MeatballsOranges SmoothiesPureed black beans Brownies 10
  11. 11. Surprisingly Nutritious IngredientsYou may be surprised which foods include surprisingly nutritious ingredients… 11
  12. 12. Surprisingly Nutritious IngredientsThere’s more to Kashi’s kid-friendly foods than meets the eye! 12
  13. 13. Kashi’s Family-Friendly FoodsKashi® Chocolate Soft-Baked Squares• With our Chocolate Soft-Baked Squares, there’s more than meets the eye• Our Chocolate Soft-Baked Squares are a tasty and nutritious twist on a favorite chocolatey snack 13
  14. 14. Kashi’s Family-Friendly FoodsKashi® Almond Soft-Baked Squares• Our Almond Soft-Baked Squares have surprising ingredients• Our Almond Soft-Baked Squares provide a tasty way for kids to get what they need 14
  15. 15. Kashi’s Family-Friendly FoodsKashi® Banana Soft ‘n Chewy Bars• Our Banana Chocolate Chip Soft ‘n Chewy Bars will delight your family’s taste buds• Each bar provides half a serving of fruit and half a serving of vegetable 15
  16. 16. Fun Snack Ideas with Kashi• Go nutty for sandwiches! • Kashi® Chocolate Soft-Baked Squares or Kashi Banana Soft ‘n Chewy Bars with almond or sunflower butter• Would you like strawberries with that? • Kashi Chocolate Soft-Baked Squares or Kashi Almond Soft-Baked Squares with fresh strawberries• The new bumps on a log! • Kashi Banana Soft ‘n Chewy Bars served with Greek yogurt and walnuts 16
  17. 17. All-Family ActivitiesA sneak peek into Kashi’s All-Family Activities• Promoting nutritious foods that kids actually like!• Proving that kids—not just adults—can enjoy surprising ingredients in their foods that offer nutrition benefits 17
  18. 18. All-Family ActivitiesKashi.com: A Resource for Parents • Explore three of the many Kashi foods that your entire family will love: • Kashi® Chocolate Soft-Baked Squares • Kashi® Banana Chocolate Chip Soft ‘n Chewy Bars • Kashi® Honey Sunshine cereal • Recipes, articles and tools—from us to you 18
  19. 19. All-Family ActivitiesFacebook.com/Kashi: Coupons• Explore Kashi foods again• Click “Share the Goodness”• Watch the savings grow 19
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  21. 21. Mom’s Meet Sampling Program Training Information• Mom Ambassadors to receive Kashi® Chocolate Soft-Baked Squares and additional product gifts as a thank-you• Mom Ambassadors to host group sampling event: • Hand out individual samples of Kashi Chocolate Soft-Baked Squares • Incorporate brand communications in your conversation • Complete/submit the survey sheet• Mom Bloggers to write blog posts after the group event: • Please review the ‘Kashi Chocolate Soft-Baked Squares Product Review Guide’ • Your ‘Kashi Training Sheet’ may also be a helpful tool 21
  22. 22. Questions? More Resources:www.kashi.com/kidfriendlyfoodswww.greenmomsmeet.com/Kashi 22