MoMoTLV Israel March 2010 - Trixcell - Off-deck

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MoMoTLV Israel March 2010

Off-deck apps monetization - Shlomi Grandes, CEO @ Trixcell

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MoMoTLV Israel March 2010 - Trixcell - Off-deck

  1. 1. Off-deck (D2C) - What is it, and how the hell can you make there money? By Shlomi Grandes
  2. 2. Who we are <ul><li>Created a new content category: Mobile phone magic </li></ul><ul><li>Working on-deck and off-deck in about 90 countries </li></ul><ul><li>TV ads in about 20 countries </li></ul>
  3. 4. <ul><li>Local D2C channels e.g “Cellcast” or “Cellfish” who cater to the French market. </li></ul><ul><li>International D2C channels such as “Jamba” and “B!” that distribute globally </li></ul><ul><li>Independent D2C channel through companies like “Bango” or “mBlox”. The most important aspect of this model is your conversion rate. </li></ul>
  4. 5. Opportunities <ul><li>The end of the subscriptions era required D2C companies to understand the new reality and adjust their models accordingly. </li></ul><ul><li>Owners of smartphones consume applications and games more than before, and are willing to pay for it. Consequentially: </li></ul><ul><li>Licensing original quality content from 3rd parties, as opposed to wallpapers, ringtones, etc. that were usually made in-house. </li></ul><ul><li>Quality vs. quantity </li></ul><ul><li>Active marketing vs. passive marketing </li></ul><ul><li>Operator portals have stopped being the destination of choice for consumers. </li></ul>
  5. 6. Opportunity to distribute content for adults in conservative countries…
  6. 7. ATL activities <ul><li>TVC </li></ul><ul><li>TVC </li></ul><ul><li>Print </li></ul><ul><li>On-Line banners / Landing pages </li></ul>
  7. 8. TVC Sample (FC) ***
  8. 11. The KSF for producing substantial revenue in D2C channels: <ul><li>Entertainment that speaks to a large audience, regardless of gender or age </li></ul><ul><li>Focus on the J2ME platform </li></ul><ul><li>Wide compatibility </li></ul><ul><li>Localization </li></ul><ul><li>A variety of marketing assets </li></ul>

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