Your SlideShare is downloading. ×
MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization Overview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization Overview

2,277
views

Published on

MoMoTLV Israel March 2010 …

MoMoTLV Israel March 2010

Mobile Apps Monetization Overview - Aviv Revach, Co-Founder, VP Business Development @ Mo'Minis. Co-Founder @ MobileMonday Tel-Aviv.

Published in: Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,277
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
72
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://www.itu.int/newsroom/press_releases/2010/06.html http://www.research2guidance.com/?p=66 GetJar: http://www.webpronews.com/topnews/2010/03/17/mobile-app-market-to-soar-to-175-billion
  • http://www.gartner.com/it/page.jsp?id=1282413
  • Transcript

    • 1.
      • Mobile Apps Monetization Overview
      Aviv Revach Co-Founder, VP Business Development @ Mo’Minis Co-Founder @ MobileMonday Tel-Aviv
    • 2. Mobile Apps Overview - Agenda
      • Monetization
      • What are the main monetization models?
      • Which distribution channels exist?
      • How should I choose my distribution channels?
      • Updates
      • What has changed from last year?
      • What has NOT changed from last year?
      • What about the future?
    • 3.
      • Paid-For
      • One-Time-Download
      • Subscription / Rental (e.g. Jamba)
      • Freemium – Free version, Premium features costs money
      • Newer Models
        • “ Virtual Goods” – mainly for games
        • Flexible Payments
      • In-App Advertisement
      • Pre-Roll / Post-Roll Video Ads
      • Been around for a few years, but now actually kicks in
      • Rewards developers for customers reuse
      What are the main monetization models?
    • 4.
      • Application Stores
        • Mobile Operators (e.g. Orange AppShop)
        • Vendors (e.g. Appstore, Ovi)
        • Independent (e.g. Handango)
      • Aggregators (e.g. Connect2Media, Zed, B!)
      • Direct-To-Consumer (D2C)
        • Destination Website (WAP/Web)
        • On Device Portal (e.g. OnMobile)
        • Social Networks
      • Retail (e.g. Retalika) - new
      Which distribution channels exist?
    • 5.
      • Popular Parameters:
        • Potential volume (comparable best-sellers?)
        • Pricing (avg.? flexible? pricing points?)
        • Geography, Demography
        • Revenue Share
      • Less Intuitive Parameters:
        • Competitors (saturated?)
        • Handset Compatibility (Aggregator’s 400-800 handsets lists..)
        • Growth expectations
        • Application Promotion
        • Reports (trusted? on time?)
        • Support & Feedback
      How should I choose my distribution channels?
    • 6.
      • More mobiles handsets – 4.6 billion subscribers (ITU, 2009)
        • ~ 4 times the number of PCs
      • More mobile platforms
        • Portable media players : Apple iPod / iPod-Touch, Sony Walkman, …
        • Tablet computers : Apple iPad
        • E-Book platforms : Amazon Kindle, Sony Reader, …
      • More distribution channels
        • Appstores – From 8 to 38 (GetJar, March 2010)
        • New mediums :
          • Social networks
          • Retail
      What has changed from last year?
    • 7.
      • More Revenues – Apps market is boom’ing!
        • Mobile Application Stores Market
          • 2009 - $4.2 billion
          • 2010 is projected to reach $6.7 billion
          • 2013 is projected to reach $29.4 billion
      • (Gartner, January 2010)
      • Lower App Prices
        • 2009 Avg. price - $1.9
        • Until 2012 – 29% decrease, Avg. price – $1.34
      • (GetJar, March 2010)
      • Finally - some Ad-Based monetiziation
        • 2009 – 12% of all Apps revenues
        • 2012 is expected to reach 28%+ of all Apps revenues
      • (GetJar, March 2010)
      What has changed from last year?
    • 8.
      • Handsets Fragmentation
        • Still no standards!
          • Java ME, Symbian, iPhone SDK, Android SDK, MeeGo
        • High development & porting costs ($10k-$100k’s per app/game)
      • Distribution is still a “bottleneck”
        • Past challenges - partially solved
          • Limited “Shelf Space”
          • No true solution for long-tail
        • And even more..
          • Distribution fragmentation
          • Tough moderators (e.g. Apple)
      What has NOT changed from last year?
    • 9.
      • Standard APIs / Cross-handset platforms
        • Sun JavaFX, Adobe Flash
        • GSMA OneAPI, Vodafone JIL
      • Web & Mobile Convergence
        • Yahoo Appstore?
        • Mobile Web Apps?
      • Flexible In-App Billing
      • Mobile Analytics – optimize revenues
        • Enabling In-App Ads (e.g. innerActive)
      What about the future?
    • 10.
      • What’s Next