A USTRALIAN M OBILE I NTERNET I NSIGHT
T HE I MPACT OF THE I P HONE
James Cleary, CTO, Amethon
August 2008
DRAFT

Australian Mobile Internet Insight – August 2008
THE IMPACT OF THE IPHONE
Overview
About this report
• Highlights from a regular report on mobile behaviour
• This month’s focus - browsing habits of the iPhone vs
the mobile average and the desktop
About Amethon
• Based in Sydney, offices in Melbourne and NY
• We create software for insight into mobile use
• Mobile Analytics product aimed at:
• Operators
• Content publishers
DRAFT 2