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Opportunities in a Buoyant LBS Market
 

Opportunities in a Buoyant LBS Market

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Presented at Mobile Monday Singapore on 11-October-2010 by Ogi Redzic, VP of Business Development, Asia-Pacific

Presented at Mobile Monday Singapore on 11-October-2010 by Ogi Redzic, VP of Business Development, Asia-Pacific

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    Opportunities in a Buoyant LBS Market Opportunities in a Buoyant LBS Market Presentation Transcript

    • Opportunities in a Buoyant LBS Market Ogi Redzic Vice President of Business Development and Sales, Asia Pacific
    • Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 2
    • NAVTEQ® Maps are Everywhere NAVTEQ is the leading provider of the digital map, traffic and location data that powers many of the world’s most innovative navigation applications In-Dash Telematics Internet Portable Cell Phones Trip Planning Fleet Enterprise Government
    • Strong Customer Relationships Automotive Systems Vendors Telematics Internet & Wireless Mobile Devices Enterprise
    • NAVTEQ Powers Mobile Navigation Globally 5
    • Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 6
    • Location-Based Services Navigation Content Turn by turn, map & route, Advertising, pedestrian, traffic, POIs directories, search, weather, events, UGC Social Entertainment & Networking Leisure Find me, match me, Travel, sports, gaming, imaging friend finder, peer-to- (geotagging), augmented reality peer, personal security, Business Applications tracking Asset tracking, billing, field services, sales force automation, surveys, real estate
    • Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 8
    • Location-Based Social Networking (LBSN) Location is becoming increasingly important not only for traditional location-based services but also for other social applications. • 340K users as of July, • Closeto 3M users as of • Facebook Places 2010 Aug, 2010 launched on 18th Aug, 2010 • Check-ins can be pushed • Location model allowed • Besides check-in feature, via Notifications to check-ins from any location users can also "tag" any iPhones, and by linking worldwide. Facebook friends who are accounts, to Twitter and with them. Facebook. • Version 2.0 helps to direct users to new locations and • Facebook has plans to • Reward items have activities, rather than just let Foursquare, Gowalla developed to become a sharing location and other services promotional tool for the enhance their current game's partners e.g. integration with them. Incase. 9
    • ‘Check-in’ with Handsets Nokia launches check-in feature at 2010 Nokia World. Service is integrated with Facebook, Twitter and many other social networking sites. Alleviates concerns over privacy by allowing users to delete all location-based data from Nokia’s Ovi servers.
    • Emerging LBS Category Augmented Reality Overlaying reality with additional location-specific information to help user make real-time decisions 11
    • AR Example: Wikitude Drive by Mobilizy AR is used to draw driving instructions directly onto the camera screen of a mobile device. Wikitude Drive is currently available on Android and soon to be released on iPhone. 12
    • Gearing Up for the Future New Technologies & App Areas Augmented Reality Visual Content / 3D Pedestrian Navigation Indoor & Location- NAVTEQ True™ Destination Based Mapping Advertising 13
    • Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 14
    • Global LBS Challenge – Developer Opportunities NAVTEQ Global LBS Challenge is a worldwide competition focused on driving the development and visibility of innovative location-based solutions for wireless devices. Through this competition, developers gain invaluable industry exposure to help grow business: • Receive increased PR, visibility and chances to network • Gain attention from potential business partners and key decision makers • Showcase apps to wireless carriers and VCs NAVTEQ has awarded a global prize pool of $10+ million for LBS Challenge 2010!
    • 2010 Sponsors & Judges Represent Location Industry Leaders Global Sponsors Judges
    • Registration Opens February 2011 http://www.nn4d.com