Mobile Monday (June 2014) - The Blink Agency on The Republic of Social Media

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Stephen Kyaw from the The Blink Agency shares some insights into social media in Myanmar.

Stephen Kyaw from the The Blink Agency shares some insights into social media in Myanmar.

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Transcript

  • 1. Republic of Social Media of Myanmar KEY STUDIES - ENGAGEMENT Blink (Public Relations & Digital Marketing Agency)
  • 2. Transformation Landscape INVASION OF SOCIAL MEDIA IN MYANMAR
  • 3. Encore Engagement – Consumer Brands Source - Socialbakers Facebook Servers would have been upgraded for Traffic rates - In Myanmar these years
  • 4. Coca-Cola Source: Socialbakers
  • 5. Coca-Cola Myanmar Highest Post Engagement – 9.5K LIKES Highest Post Comments – 590 Highest Post Shares – 2500 Shares Average Engagement Per Post – 80-100 LIKES Lowest Engagement Per post – 3 LIKES Average Comments Per post – 20-30 Comments Lowest Comments Per post – 1 comment Hate Speech – Less than 5% of Total Engagement
  • 6. Huawei Device
  • 7. Huawei Device Myanmar Highest Post Engagement – 4K LIKES Highest Post Comments – 4K Highest Post Shares – 3500 Shares Average Engagement Per Post – 200 LIKES Lowest Engagement Per post – 20 LIKES Average Comments Per post – 20-30 Comments Lowest Comments Per post – 3 comment Hate Speech – 30%-40%of Total Engagement
  • 8. Social Media Vs BTL, ATL PREPARE FOR IMPACT - MAYDAY
  • 9. Research Firms say Medium 2000-2010 2012-2013 Future Television •2 Nationwide channels •Pay TV channels •1 new FTA channel with limited coverage •2 Nationwide channels •More Pay TV channels •4 FTA channels cover key cities More TV channels (both FTA and pay TV) More program and content variety Longer transmission hours Radio Myanmar Radio 7 FM Stations National Radio 7 FM Stations More FM radio stations with wider content Newspapers 4 National 2 Regional 9 National 3 Regional More private owned newspapers Magazines 50 titles 130+ titles More new titles will come out and competition will be tough.Journals 60 titles 200+ titles SMS -- Available Widely available Internet -- Available Faster and more accessible Online media will com in the media landcape Social Media more popular Source: MMRD
  • 10. Global Research Firms say Source: TNS & Myanmar Consumer Overview 2014
  • 11. “ ” Beautiful Startups (Myanmar) STARTUP MYANMAR (AKA) TECH STARTUP MYANMAR Angel.co/Myanmar Shows (10) Startups in Myanmar – really Startup in dictionary of Myanmar called - TechStartup
  • 12. What’s going on with Startup in Myanmar? - (Investors) DO YOU MEAN: TECHSTARTUP?
  • 13. Startup Noti Source: angle.co/Myanmar
  • 14. Startup Noti (5 Factors Basis)
  • 15. Myanmar B2B Management (Magazine) Startup 2013 – Magazine Startup Social Media Friendly - 120,760 Facebook LIKES - 9K Talking About - 50-100 Average Post LIKES - Average 3-4 posts per day - 50 Shares on Average - 5 Discussion Comments per post on Average Sustainability - Exciting Massive Event - Hub Myanmar Media - President’s Advisor in the Team - Power of Media Freedom - Followers
  • 16. “ ” Keep Calm & Welcome The Republic of Social Media of Myanmar - THE STATE OF SOCIAL MEDIA – MEANWHILE IN MYANMAR Thank You. info@theblinkagency.com