The Future Is Agumented

Mobile Monday
Oslo, Norway
December 14 th , 2009
Martin Lechner
CTO, Mobilizy GmbH
The Future of Mobile is Augmented

Augmented Reality
AR Hype
Wikitude Platform
Wikitude 4
Overview

Augmented Reality vs. Virtual Reality
Marker-based vs. Marker-less Augmented Reality
Research since early 60s
2008: first AR application used by end consumers: Wikitude
Augmented Reality Overview

AR & Wikitude World Browser
Augmented reality camera-view
Points of interests, historical and future building models, street navigation etc. displayed on screen
Uses GPS, compass and orientation sensors
First AR app available to consumers
Company behind Wikitude: MOBILIZY

Wikitude World Browser A video is worth a thousand words …

Markerless Augmented Reality How it works
Smartphone detects current position (GPS) and orientation (compass, accelerometer)
Server request
Phone calculates position of POIs on the screen
Necessary components: - GPS - Compass - Accelerometer

What others are saying…
Internet agency Razorfish released their Outlook Report 2009 featuring Wikitude as on of the “Top 10 mobile applications to watch in 2009” March 2009
“ Top Innovator Award” Mobile World Congress February 2009
Top 50 Google Android Developer Challenge August 2008
Others: Special Price SFR Challenge, National Multimedia Price Austria, Qype Challenge 2 nd place, …
“ Augmented Reality Comes to Mobile Phones” “ Wikitude offers GPS-based commentary that'll turn your phone into your tour guide wherever you are in the world” “ Technically, it’s an impressive piece of kit” “ Wikitude, the best friend to call” “ Mobilizy worked with IBM to develop an application for the T-Mobile G1 ”

1. Printing– since 1500
2. Recorded music – since 1890
3. Cinemas - since 1900
4. Radio – since 1920
5. TV - since 1950
6. Internet - since 1990
7. Mobile – since 2000
(AR) Hype – Why? Mobile devices are the 7 th mass media:

(AR) Hype – Why? From noon to 6 p.m. mobile devices are the nr. 1 used mass media.
Actual situation
100.000 mobile applications
2 billion downloads
Various App Stores (Apple, Android, Ovi, …)

Mobile hype
Devices and platforms enable developers to create Augmented Reality
Web Reality
Augmented Reality
AR hype One step leads to another …

Wikitude Facts
~300.000 downloads (Android, iPhone, Symbian)
Available on
Android (v 1.5 or higher)
iPhone 3GS
Symbian (N97, N97 mini, more devices in pipeline)
1.5 million POI requests per week

WIKITUDE Platform
WIKITUDE WORLD BROWSER
WIKITUDE.me : Anyone can add content
WIKITUDE API : 3 rd party AR development
WIKITUDE DRIVE : AR Navigation system
WIKITUDE Whitelabel (Lonely Planet, RedBull, ING etc.)

WIKITUDE 4 (Preview)

Content Eco System
Real Time Interfaces (Twitter, YouTube etc.)
Data Uploads
Grid search (finds relevant information around you)
WIKITUDE 4 adds a Content Eco System to WIKITUDE platform
Real Time APIs User Generated Data Geocoded data files WIKITUDE Content Source

How to contribute content …
Download or generate (Google Earth) KML files
Upload them via WIKITUDE.me
Search, view and bookmark on WIKITUDE
Open KMLs on the internet like webpages in a web browser
Major role: ARML
Generate Upload View GoogleEarth, Internet WIKITUDE.me WIKITUDE (Google Earth)

Internet and HTML vs. AR and ARML
HTML was an approach to standardise the visualization of content from the Internet
AR is playing the part of the Internet (visualise content)
Huge datasources contain KML files (Google Earth)
Not sufficient for AR
 new standard based on KML: ARML
Vision:
Every AR browser supports ARML (like Webbrowsers support HTML).
Resuse existing datasources, changes are hardly necessary,
Existing tools like Google Earth support ARML because they support KML

AR: Where is it going?
Augmented Reality games
Augmented Reality communication
Glasses instead of phones
AR = essential part in everyday life
Any information can be fetched where and when it is needed (location based and situational aware)

Thank you! Company URL: http://www.mobilizy.com/ Product/Brand URL: http://www.wikitude.org/

http://muppetmasteruk.blogspot.com	48
http://newmedialiteracies.wikispaces.com	18
http://muppetmasteruk.blogspot.com.au	7
http://muppetmasteruk.blogspot.co.uk	6
https://newmedialiteracies.wikispaces.com	5
http://muppetmasteruk.blogspot.in	4
http://muppetmasteruk.blogspot.ca	4
http://muppetmasteruk.blogspot.hk	3
http://spotonlocativemedia.posterous.com	2
http://translate.googleusercontent.com	2
http://muppetmasteruk.blogspot.it	2
http://muppetmasteruk.blogspot.be	2
http://muppetmasteruk.blogspot.de	1
http://muppetmasteruk.blogspot.com.es	1
http://muppetmasteruk.blogspot.com.br	1
http://www.slideshare.net	1
http://muppetmasteruk.blogspot.hu	1
http://muppetmasteruk.blogspot.se	1
http://www.mobilemonday.no	1
http://muppetmasteruk.blogspot.pt	1

The Future Is Agumented

by MobileMonday Norway on Dec 17, 2009

Accessibility

Categories

Upload Details

Usage Rights

20 Embeds 111

Statistics

The Future Is Agumented Presentation Transcript