• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Key Trends In Mobile Marketing & Advertising For 2010
 

Key Trends In Mobile Marketing & Advertising For 2010

on

  • 3,039 views

Andrew Grill presentation at MoMoNo 2nd anniversary

Andrew Grill presentation at MoMoNo 2nd anniversary

Statistics

Views

Total Views
3,039
Views on SlideShare
3,009
Embed Views
30

Actions

Likes
3
Downloads
160
Comments
0

1 Embed 30

http://www.slideshare.net 30

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Key Trends In Mobile Marketing & Advertising For 2010 Key Trends In Mobile Marketing & Advertising For 2010 Presentation Transcript

    • Key Trends in Mobile Marketing & Advertising for 2010
      Andrew Grill, Digital Strategist
      MoMo Norway, January 2010
    • This time…it’s personal
    • The Mad Men need to change their approach
    • What’s wrong with this picture ?
    • The advertising world has to change
    • Ad avoidance
    • The glittering allure of the mobile society
      Mobile is personal – it is my media
      Mobile is always carried – the city in my pocket
      Mobile is always on
      Mobile has a built in payment mechanism
      Mobile is there at the point of creative impulse
      Mobile can recount the audience
      Source: Alan Moore http://bit.ly/m-allure
      November 2008 commissioned by Microsoft
    • Key trends in 2010
    • What are we likely to see in 2010?
      Mobile internet goes mainstream & charges > flat rate
      Useful applications, social media & the need to be “always connected” drive usage
      Mobile “advertising” struggles as consumers crave relevancy
      Mobile tie-ins for brands will feature social networking
      Augmented reality etc will grow but still not prime-time
    • Always On
    • Mobile broadband is
      the last frontier before “flat rate everything”
    • Mobile Advertising…
      There’s an app for that
    • What do consumers want from a mobile application?
      Works on my phone (no idea what model it is)
      Easy to download (app store vs direct)
      Useful (I would use it regularly)
      Free or low cost
      Simple to use (I don’t read instructions)
      Minimal branding or pop-ups
    • Bespoke mobile app for Smirnoff
      bit.ly/smirnoffapp
    • Branded Utility
    • Branded applications
    • Barclaycard waterslide game
    • Barclaycard waterslide game
    • Branded experiences
    • Mobile friendly sites
    • Mobile friendly sites are a must
      http://www.peugeot3008.mobi
    • Campaigns must be measurable
    • Mobile + Social = WIN
    • Augmented Reality
    • IBM augmented reality at Wimbledon
    • Mobile Secrets
    • Mobile secret #1
      “Mobile operators don’t collect the information advertisers need”
    • “Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile”
      VW CRM Manager May 2009
    • Informa /Ogilvy / Acision paper bit.ly/ad2020
      “P&G spent just 0.17% of their advertising budget on mobile in 2008”
    • Mobile secret #2
      “we’re not interested in CPM or click-through rates…we just want to sell products”
      Brand Manager FMCG 2008
    • “Ultimately advertising must sell...or else”
      David Ogilvy
    • Mobile secret #3
      “Small is beautiful with mobile”
    • The changing face of advertising
      Reach & Frequency
      RELEVANCY
    • Mobile secret #4
      “Unless we heed the 3 Ps of mobile it will never take off as a medium”
    • Permission
      Privacy
      Preference
    • Permission
      people will decide what they see / receive / engage with
      Privacy
      Preference
    • Permission
      Privacypeople will decide where their data is and how it is used
      Preference
    • Permission
      Privacy
      Preference
      people will decide what content they find relevant. Inference and assumption has a limited lifespan
    • Mobile Advertising & Social Media
      www.LondonCalling.mobi
      Follow me on twitter.com/AndrewGrillSlides http://bit.ly/sharegrillemail me via andrewgrill.com/contact+44 788 198 6694