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GetJar presentation at MoMo Mumbai
 

GetJar presentation at MoMo Mumbai

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GetJar presentation at Mobile Monday Mumbai event on May 30, 2011

GetJar presentation at Mobile Monday Mumbai event on May 30, 2011

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  • Sometimes good things happen by accident GetJar didn’t start as a commercial business. It started as a Beta Testing community. Ilja was developing apps, and needed help testing. He decided to use a Wikipedia model, combining developers with Beta testers. Then the beta testers told their friends about GetJarConsumers started downloading not to test, but just to have the apps. So, a key point is that apps are distributed virally. To get off the ground, your app must have some viral appeal, where friends tell friends about it. Once your model is successful virally, you will need to keep growing, and must spend to do so. This is reality.
  • GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
  • GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
  • India – adding 10M subs to mobile market each month (= Verizon every 8 months)EM suffer from lower Internet / Broadband penetration so mobile is even more importantContent differs locally - -> Azan app in UK and Muslim worldDictionary apps in India / EMCricket Apps in India
  • So, how does GetJar work with Developers? (now show the slide)
  • So, how does GetJar work with Developers? (now show the slide)
  • So, how does GetJar work with Developers? (now show the slide)
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement

GetJar presentation at MoMo Mumbai GetJar presentation at MoMo Mumbai Presentation Transcript

  • App Distribution and MonetizationMade Easy
  • Apps Are Universal
    Over8BAppswereDownloadedin 2010
    GlobalIndustryWorth over$30Bby 2015*
    56%of UsersAre Male
    LargestAgeDemo is25-34 YearOlds
    75% Believethe AppsQuality MakesaTrustworthy Brand**
    87%haveDownloadedan App withAds in it**
    *Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11
  • GetJar Origin
    2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics
    2004: GetJar.com launches as an app beta-testing site
    2005: Testing community grows into consumer community
    2006: Top apps receive millions of downloads
    2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads
    Summer 2007: GetJar is profitable. Accel Partners invests
    March 2009: GetJar Headquarters moves to San Mateo, CA
    September 2010: GetJar employs 50 people
    February 2011: GetJar raises C Round $25m from Tiger Global Mgt.
    Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc.
    3
  • Worldwide Reach
    Distribution
    25 Million Unique Users in Over 190 Countries
    More
    COUNTRIES
  • Partner Reach to 75m Users
    Ads
    App Store and Search
    +75MUnique Users
  • Reach On Any Phone
    Distribution
    2,500 Different Phones Supported
    More
    HANDSETS
  • GetJar Confidential
    7
    Our Clients…
  • GetJar Scale
    For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.
  • GetJar Operational Model
    Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share
    Anyone can upload an app for free and receive organic downloads for free.
    If you want more downloads, use GetJar Pay Per Download to acquire them
    All apps (except iPhone) are hosted on GetJar; this includes Android apps.
    We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition
    9
  • Keys to Successful Distribution
    Work with many distribution partners. Don’t be lazy
    Use your own traffic and resources
    Cover all phones with a mobile site and then build apps for the platforms that are best for you
    Scale is crucial
    Apps are transmitted virally
    Cover all regions
    If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it)
    10
  • What Is Your Definition of Monetization?
    Selling the app itself
    Selling virtual goods within the app
    Search referrals from the app
    Ads from an ad network in the app
    Extending your web transactions into the app
    Extending your brand image into the app
    Logistical or cost savings from the app
    11
  • GetJar Distribution & Monetization Tools
    Free organic downloads
    Free Mobile Site Shortcut and App hosting for complete phone coverage
    Free App it! service
    Performance advertising tools
    Social integration
    Analytics
  • Mobile Site Shortcut: Reach All Phones
    13
    m.facebook.com
    m.facebook.com
    3. User downloads MSS to phone
    2. Mobile Site Shortcut (app) is created and added to GetJar
    1. URL submitted to GetJar
    4. User receives MSS on phone and MSS opens browser and goes to designated URL
    m.facebook.com
  • Mobile Site Shortcut: Zynga
    Mafia Wars and Zynga Poker launched in Dec 2010
    Integrated marketing campaign including:
    Press
    CPM mobile campaigns
    Online cross promotion
    Email blasts
    Social media (Twitter / FB)
    Feature placement on GetJar
    Results:
    Mafia Wars 900,000 dl’s in 6 weeks
    Zynga Poker 100,000 (Android only)
  • App It! URL Converts Traffic to Downloads
    getjar.com/photobucket-mobile
    • Every app uploaded to GetJar receives a free App it! URL
    • Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone
    • Use App it! in social media, SMS campaigns, web links, or any other media
    • URL structure: getjar.com/appname
    15
  • Performance Ads Deliver Users, Not Clicks
    GetJar Pay Per Download (PPD)
    • What It Is:
    • In-store ads on GetJar.com
    • Allows you to bid for premium placement
    • Geo target your bid to getthe users you want
    • Reach: Target customers bycountry,platform, phone or carrier
    • Location: GetJar’s mobile site,web site and partner channels
    • Pricing: Acquire downloads for whatever bid price you elect
    Your Ad Here
  • 17
    PPD campaign
    Month 1
    Month 2
    Month 3
    Month 4
    Month 5
    Success Stories: Google
  • Success Stories: Mig33
    Mobile & Web community service
    Chat, IM, SMS, Intl calls, Games, Avatars
    47M+ users (Most in India & SE Asia)
    Cross platform
    Monetizes premium services
    Mig33 credits / merchant distribution
  • Success Stories: Yahoo
    Needed broad reach throughout Asia
    Needed mobile users to adopt Yahoo mobile site, since native apps did not cover all phones
    Solution
    GetJar Mobile Site Shortcut
    App it!
    GetJar Pay Per Download
    Results: millions of users acquired
  • Success Stories: Rocketalk
    Focus on India
    Major mobile social network and messaging app on feature phones and smartphones
    Needed elaborate mapping of java, symbian, blackberry apps to mobile devices
    Solution
    GetJar Mobile Site Shortcut
    App it!
    GetJar Pay Per Download
    Results: millions of users acquired
  • Social Integration with Facebook
    How We Do It?
    • Consumers login to GetJarusing Facebook Connect™
    • Apps downloaded are“Shared” in their “News Feed”on Facebook
    • Consumers can see friends’ activity and the apps they’ve downloaded
    • They can also see the most popular apps as well as“Likes” and “Dislikes”
  • Analytics
    Analyze downloadsover time
    Measure downloads byplatform, version, phone,country or carrier
    Review your GetJarcampaigns to optimizeperformance
    Compare your performanceto GetJar overall
    Check out device trendsto spot opportunities
  • Bill ScottSVP Sales & Business Development
    bill@getjar.com
    +1-650-288-3225