GetJar presentation at MoMo Mumbai

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GetJar presentation at Mobile Monday Mumbai event on May 30, 2011

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  • Sometimes good things happen by accident GetJar didn’t start as a commercial business. It started as a Beta Testing community. Ilja was developing apps, and needed help testing. He decided to use a Wikipedia model, combining developers with Beta testers. Then the beta testers told their friends about GetJarConsumers started downloading not to test, but just to have the apps. So, a key point is that apps are distributed virally. To get off the ground, your app must have some viral appeal, where friends tell friends about it. Once your model is successful virally, you will need to keep growing, and must spend to do so. This is reality.
  • GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
  • GetJar is the world’s largest, open app store. Our technology allows publishers and agencies to distribute, promote and measure their app marketing campaigns in one single place.GetJar gives you:More Reach: Global reach across thousands of phonesMore Convenience: Cross platform tools to promote your apps inside andoutside our store More ROI: Acquire users on a per download or per user basisMore Stats: Analyze your downloads with in-depth analytics and toolsMore Virality: The only major app store to feature Facebook Connect™ so consumers drive recommendations – not us
  • India – adding 10M subs to mobile market each month (= Verizon every 8 months)EM suffer from lower Internet / Broadband penetration so mobile is even more importantContent differs locally - -> Azan app in UK and Muslim worldDictionary apps in India / EMCricket Apps in India
  • So, how does GetJar work with Developers? (now show the slide)
  • So, how does GetJar work with Developers? (now show the slide)
  • So, how does GetJar work with Developers? (now show the slide)
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • 47M usersCross platformOver 35M downloads on GetJarMerchant program allows individuals to buy credits in bulk and resell to consumers (cases of $4000 / month merchants)Biggest market is IndonesiaRecently partnered with Gree in Japan for game developement
  • GetJar presentation at MoMo Mumbai

    1. 1. App Distribution and MonetizationMade Easy<br />
    2. 2. Apps Are Universal<br />Over8BAppswereDownloadedin 2010<br />GlobalIndustryWorth over$30Bby 2015*<br />56%of UsersAre Male<br />LargestAgeDemo is25-34 YearOlds<br />75% Believethe AppsQuality MakesaTrustworthy Brand**<br />87%haveDownloadedan App withAds in it**<br />*Juniper research Q4’10**GetJar consumer poll of 2,500 consumers in Q1’11<br />
    3. 3. GetJar Origin<br />2000: Vilnius, Lithuania. Ilja Laurs, a university student, starts a games development business, Midas Baltics<br />2004: GetJar.com launches as an app beta-testing site<br />2005: Testing community grows into consumer community<br />2006: Top apps receive millions of downloads<br />2007: Developers offer to advertise. GetJar launches Pay-Per-Download, an auction model for downloads<br />Summer 2007: GetJar is profitable. Accel Partners invests<br />March 2009: GetJar Headquarters moves to San Mateo, CA <br />September 2010: GetJar employs 50 people <br />February 2011: GetJar raises C Round $25m from Tiger Global Mgt.<br />Recently: GetJar Launches Facebook Integration, Exclusive Distribution for Angry Birds, Zynga, etc. <br />3<br />
    4. 4. Worldwide Reach<br />Distribution<br />25 Million Unique Users in Over 190 Countries<br />More<br />COUNTRIES<br />
    5. 5. Partner Reach to 75m Users<br />Ads<br />App Store and Search<br />+75MUnique Users<br />
    6. 6. Reach On Any Phone<br />Distribution<br />2,500 Different Phones Supported<br />More<br />HANDSETS<br />
    7. 7. GetJar Confidential<br />7<br />Our Clients…<br />
    8. 8. GetJar Scale<br />For the typical app covering Android, Blackberry, Java, and Symbian with apps and/or Mobile Site Shortcuts, GetJar can deliver 30,000 - 400,000 downloads/month in India or up to 1.2 million downloads worldwide at an average cost of US$0.05 – $0.40/download. This is in addition to whatever organic downloads occur for free.<br />
    9. 9. GetJar Operational Model<br />Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share<br />Anyone can upload an app for free and receive organic downloads for free. <br />If you want more downloads, use GetJar Pay Per Download to acquire them<br />All apps (except iPhone) are hosted on GetJar; this includes Android apps. <br />We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition<br />9<br />
    10. 10. Keys to Successful Distribution<br />Work with many distribution partners. Don’t be lazy<br />Use your own traffic and resources<br />Cover all phones with a mobile site and then build apps for the platforms that are best for you <br />Scale is crucial<br />Apps are transmitted virally<br />Cover all regions<br />If you are executing transactions, don’t tie yourself to one billing system. In app billing is more work, but it is always better than app store billing (if you can get away with it)<br />10<br />
    11. 11. What Is Your Definition of Monetization?<br />Selling the app itself<br />Selling virtual goods within the app<br />Search referrals from the app<br />Ads from an ad network in the app<br />Extending your web transactions into the app<br />Extending your brand image into the app<br />Logistical or cost savings from the app<br />11<br />
    12. 12. GetJar Distribution & Monetization Tools<br />Free organic downloads <br />Free Mobile Site Shortcut and App hosting for complete phone coverage<br />Free App it! service<br />Performance advertising tools<br />Social integration<br />Analytics<br />
    13. 13. Mobile Site Shortcut: Reach All Phones<br />13<br />m.facebook.com<br />m.facebook.com<br />3. User downloads MSS to phone<br />2. Mobile Site Shortcut (app) is created and added to GetJar<br />1. URL submitted to GetJar<br />4. User receives MSS on phone and MSS opens browser and goes to designated URL<br />m.facebook.com<br />
    14. 14. Mobile Site Shortcut: Zynga<br />Mafia Wars and Zynga Poker launched in Dec 2010<br />Integrated marketing campaign including:<br />Press<br />CPM mobile campaigns<br />Online cross promotion<br />Email blasts<br />Social media (Twitter / FB)<br />Feature placement on GetJar<br />Results:<br />Mafia Wars 900,000 dl’s in 6 weeks<br />Zynga Poker 100,000 (Android only)<br />
    15. 15. App It! URL Converts Traffic to Downloads<br />getjar.com/photobucket-mobile<br /><ul><li>Every app uploaded to GetJar receives a free App it! URL
    16. 16. Any phone accessing the URL is offered the correct version of the app or Mobile Site Shortcut for that particular phone
    17. 17. Use App it! in social media, SMS campaigns, web links, or any other media
    18. 18. URL structure: getjar.com/appname</li></ul>15<br />
    19. 19. Performance Ads Deliver Users, Not Clicks<br />GetJar Pay Per Download (PPD) <br /><ul><li>What It Is:
    20. 20. In-store ads on GetJar.com
    21. 21. Allows you to bid for premium placement
    22. 22. Geo target your bid to getthe users you want
    23. 23. Reach: Target customers bycountry,platform, phone or carrier
    24. 24. Location: GetJar’s mobile site,web site and partner channels
    25. 25. Pricing: Acquire downloads for whatever bid price you elect</li></ul>Your Ad Here<br />
    26. 26. 17<br />PPD campaign<br />Month 1<br />Month 2<br />Month 3<br />Month 4<br />Month 5<br />Success Stories: Google<br />
    27. 27. Success Stories: Mig33<br />Mobile & Web community service<br />Chat, IM, SMS, Intl calls, Games, Avatars<br />47M+ users (Most in India & SE Asia)<br />Cross platform<br />Monetizes premium services<br />Mig33 credits / merchant distribution<br />
    28. 28. Success Stories: Yahoo <br />Needed broad reach throughout Asia<br />Needed mobile users to adopt Yahoo mobile site, since native apps did not cover all phones<br />Solution<br />GetJar Mobile Site Shortcut<br />App it!<br />GetJar Pay Per Download<br />Results: millions of users acquired <br />
    29. 29. Success Stories: Rocketalk<br />Focus on India<br />Major mobile social network and messaging app on feature phones and smartphones<br />Needed elaborate mapping of java, symbian, blackberry apps to mobile devices<br />Solution<br />GetJar Mobile Site Shortcut<br />App it!<br />GetJar Pay Per Download<br />Results: millions of users acquired <br />
    30. 30. Social Integration with Facebook<br />How We Do It?<br /><ul><li>Consumers login to GetJarusing Facebook Connect™
    31. 31. Apps downloaded are“Shared” in their “News Feed”on Facebook
    32. 32. Consumers can see friends’ activity and the apps they’ve downloaded
    33. 33. They can also see the most popular apps as well as“Likes” and “Dislikes”</li></li></ul><li>Analytics<br />Analyze downloadsover time<br />Measure downloads byplatform, version, phone,country or carrier<br />Review your GetJarcampaigns to optimizeperformance<br />Compare your performanceto GetJar overall<br />Check out device trendsto spot opportunities<br />
    34. 34. Bill ScottSVP Sales & Business Development<br />bill@getjar.com<br />+1-650-288-3225<br />

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