Transferwise: Justifying mobile

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Transferwise: Justifying mobile

  1. 1. HenrikBohman, Product Manager – 7 October, 2013
  2. 2. Born out of frustration Wanted: £Wanted: €
  3. 3. How it works It all depends on the rate between the currencies The rate The real rate 1.1853 1.1260
  4. 4. In essence ... ... someone just put 30 pints of A. Le Coq on your card.
  5. 5. The epiphany Had: € Wanted: £ Wanted: £ Had: €
  6. 6. So, how about mobile?
  7. 7. Mobile is here to stay ...
  8. 8. ... but is it the right thing?
  9. 9. From a startup point of view Our mostvaluable resource is time. We’re living on borrowed time.The only way to get more is to grow like there’s no tomorrow.
  10. 10. “We’ll just build an app ...” Rally the forces – engineering, testing, marketing, design, copy, HR, product, management, PR, operations, support, legal etc. What’s the alternative use of these guys?
  11. 11. A comparison Sayyou’ve got a website with 10,000 users or customers. You’re growing 5% monthly.
  12. 12. A comparison
  13. 13. A comparison Now you’ve got two options: Option A – improve whatyou already have to grow 7.5% instead of 5% Option B – do mobile properly and grow it by 30% a month
  14. 14. A comparison
  15. 15. A comparison
  16. 16. A comparison
  17. 17. The conclusion Don’t do mobile because you should. Do it because it’s the right time.
  18. 18. The conclusion • How long can you stay alive? • Can you sacrifice short term gain for long term wins? • What are your current numbers? • How much could they improve ifyou focused on it? Know your numbers, make assumptions, dominate.
  19. 19. transferwise.com/jobs Aita!

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