• Save
Mobile Software Development - 2008 to 2011 @ MoMo Tallinn 11.04.11
Upcoming SlideShare
Loading in...5
×
 

Mobile Software Development - 2008 to 2011 @ MoMo Tallinn 11.04.11

on

  • 867 views

Mobile Software Development - 2008 to 2011

Mobile Software Development - 2008 to 2011
Sven Kirsimäe
Mobile Monday Estonia / Reach-U
@ MoMo "Mobile Software Development Development - 3 years later", Tallinn 11.04.11

Statistics

Views

Total Views
867
Views on SlideShare
841
Embed Views
26

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 26

http://www.momoestonia.com 24
http://www.mobilemonday.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The Dark Ages (2000-2004) – APIs from phones, monetization by operators.The Renaissance period (2005-2009) – smartphones, appstores (API is not enough), iconic product experience, opensource displacementThe Industrial Revolution era (2010-2014) – verticalization of top companies continue, consolidation of mobile OS big players, RTOS will become a legacy and replaced by lightweight versions of OS providers, new diverse set of formfactors emerge, developers can now act more independently from operators.
  • Screen sizes:Small – 20%Medium – 20%Large – 25%X-Large – 30%Supports Polyphonic Ringtones 75.5%Supports Streaming Video 64.1%Able to Download Video Clips 78.0%Supports WAP Push Messages 70.8%
  • India/AfricaScreen sizes:Small – 40%; Medium – 20%; Large – 32%; X-Large – 6%Supports Polyphonic Ringtones 85%Supports Streaming Video 68%Able to Download Video Clips 80%Supports WAP Push Messages 90%Ref: mobile_metrics_feb_09.pdf
  • India/AfricaScreen sizes:Small – 40%; Medium – 20%; Large – 32%; X-Large – 6%Supports Polyphonic Ringtones 85%Supports Streaming Video 68%Able to Download Video Clips 80%Supports WAP Push Messages 90%Ref: mobile_metrics_feb_09.pdf
  • The Dark Ages (2000-2004) – APIs from phones, monetization by operators.The Renaissance period (2005-2009) – smartphones, appstores (API is not enough), iconic product experience, opensource displacementThe Industrial Revolution era (2010-2014) – verticalization of top companies continue, consolidation of mobile OS big players, RTOS will become a legacy and replaced by lightweight versions of OS providers, new diverse set of formfactors emerge, developers can now act more independently from operators.
  • Rich media - web, apps, download content, mobile InternetUS media subscirbers higher – better 3G coverage + flat dataplans + bigger country :P to support all thisEU5= UK, France, Germany, Italy and Spain
  • JavaME 3000 – Success defined in 2005iPhone 225000 – Success defined in 2010One of the major disparities is between the device installed base and the number ofapps per platform. One would expect that the platforms deployed on the largestnumber of devices would have the biggest number of applications. This couldn’t befurther away from the truth. For example, Java ME is available on around threebillion handsets, but the platform can boast less than half of the apps available for themuch younger Android, shipped in only 20 million devices as of the end of the secondhalf of 2010. Similarly, the Symbian operating system is deployed in around 390million handsets (end of first half of 2010), and claims over 6,000 apps, while Apple’siOS has achieved 30x more apps over just 60M units.
  • Developer bias. - across all eight major mobile platforms we surveyed, respondents felt that the best aspect of their platform was the large market penetration, even if the actual market penetration was relatively small.Learning curve and efficiency. The learning curve varies greatly across mobile platforms. Counted in multipliersMarket channels - Operator portals and ondevice preloading through OEM or operator deals is the primary channel to market for fewer than five percent of mobile developers surveyed. Our findings show that developers resort to either ‘native’ app stores, or to direct download via their own websitesDiscovery bottleneck. - lack of effective marketing channels to increase application exposure and discovery. Moreover, half of respondents are willing to pay for premium app store placement.Role of operators. Mobile developers view network operators as bit-pipes. Nearly 80 percent of respondents think that the role of network operators shouldbe to deliver data access anywhere/anytime, while only 53 percent considered their role to be delivering voice calls.Mobile web fragmentation:~60 different versions; ~12 vendors
  • - E-hääletushttp://www.vvk.ee/index.php?id=106104G– vastuvõtjad kallid

Mobile Software Development - 2008 to 2011 @ MoMo Tallinn 11.04.11 Mobile Software Development - 2008 to 2011 @ MoMo Tallinn 11.04.11 Presentation Transcript

  • Mobile Software Development
    2008 to 2011
    Sven Kirsimäe
    sven@momoestonia.com
  • The Renaissance period
    2005-2009
    The final acts
  • Smartphones 2008 (admob)
    Sven Kirsimäe
    3
  • Smartphones 2008 (admob)
    Sven Kirsimäe
    4
  • Smartphone OS 2008 (admob)
    Sven Kirsimäe
    5
  • Smartphone OS 2008 (admob)
    Sven Kirsimäe
    6
  • Market state 2008 highlights
    India & Africa: 80-90% Nokia (Symbian)
    SonyEricsson & Samsung is 2nd
    Low-end non-smartphone devices
    Smartphone traffic ~25% WW
    iPhone traffic ~25% from smartphones WW
    In 2008 OS WW share changes
    iOS +30%
    Symbian -20%
    RIM, Win Mobile, Palm -10%
    Sven Kirsimäe
    7
  • The challenges 2008...
    Heavy fragmentation and learning-curve still present
    J2ME, Symbian
    iOSseems to be pushing hard
    The best app distribution-model seen so far
    Will it hold?Others?
    Android platform is looking promising
    how will it play out?
    Apps, apps, apps, web is dead?
    Distribution channels
    Operators: US
    OEMs emerging: Nokia OVI, Apple, RIM
    Private: GetJar, Handago
    Operators opening up?
    traffic vs. service
    Value in mobile SW development is bubbling up
    Open-sourcing OSes
    Android
    Symbian
    Sven Kirsimäe
    8
  • The Industrial Revolution era
    2010-1014
    The first act
  • Smartphones 2008-2011 (VisionMobile)
    2008
    2011
    Sven Kirsimäe
    10
  • Smartphone OS 2008-2011 (VisionMobile)
    2008
    2011
    Sven Kirsimäe
    11
  • Looking back at 2010 (US/EU5)
    Rich media usage:
    US 47% of subscribers: +8%/y
    EU5 37% of subscribers: +7%/y
    Main reasons
    3G penetration
    Unlimited dataplans
    ~1/3 US; ~10% EU5
    Smartphone adoption of full web browsing devices
    ~50% US (+46%); ~61% EU5 (+28%)
    80% feature-phones shipped in 2010!
    Attractive for J2ME/S40 (?)
    Sven Kirsimäe
    12
  • Platforms used by dev till 2011
  • Disparitybetween devices and applications
    One would expect that the platforms deployed on thelargestnumber of devices would have the biggest number of applications.
  • The challenges 2011...
    New formfactors
    already ~40 tablets on the market
    what problem-domain will they solve?
    SIM-enabled e-bookreaders, PCs, ...
    Always connected devices
    Mobile Cloud
    3G network overload – will LTE/4G save us?
    Developer bias
    Developers mindshare migration between the platforms
    Learning-curve and efficiency
    Platformconcurrency
    War-of-giants
    Apple and/or Android?
    Open vsclosed
    Android restrictions on OS customizations
    Nokia and/or HParesleeping dragons?
    Fragmented mobile web
    Role of operators
    Market channels
    Platform penetration matters
    Discovery bottleneck
    Vertical ecosystems prevail (?)
    Sven Kirsimäe
    15
  • At the same time in Estonia
    Skype releases disruptive mobile client
    J2ME, iPhone and Android
    Some small local players become big
    LTE/4G reaches Estonia 2011
    EMT 4G, expensive, 2015 releases some additional MHz
    E-Voting
    2007 -> 2011: 5.5% -> 24.3%
    Mobile-ID: 2011 -> ~2%
    Mobile Monday Estonia is still rockin’! 
    Sven Kirsimäe
    16
  • Thank You!
    Sven Kirsimäe
    sven@kirsimae.com