ReachU @ MoMo St Petersburg

Your LBS providerwith global reach!
Sven Kirsimäe
Head of Mobile Development

20 years in LBS and GIS tech
started from (digital); mobile LBS today
80 employees, well established partner
Ericsson is our DLA partner
ongoing joint operations from 1999
global and professional reach forour products
Today
MO LBS is the main revenue generator
14 global customers (full delivery lifecycle)
>30 applications
>200 million subscribers in customer networks
3/31/2011
Sven Kirsimäe | Sven.Kirsimae@reach-u.com |
2
Reach-U

Reach-U LBS applications portfolio
Security, safety and monitoring
Family Finder
Workforcemanagement
Monitor Security
Civil warning systems
3/31/2011
3
Advertising and audience targeting
M-Promoter
M-Promoter + AdO
BoLD
Zone Based Billing
HS server
FriendFinder
AVL
Mobile Map

M-Promoter
Sends advertisements tomobile phones
Target defined by
location
date-time
target group / anyphone
Delivery channels
SMS/MMS
Push: WAP/HTML/XHTML – mobile web
etc...
Primary customers
retailers and other companies who have obtained permission to send ads to mobile phones
3/31/2011
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Come to Virgin and get 20% discount on Madonna’s new album.. See more at wap.promoter.com/id3464.
M-Promoter end-user experience
Promotion message is sent when user enters the defined area
The size of the area depends on cell type/size/shape:
200-400m in urban areas
Can be even less in case of microcells/beacons in shopping malls

Family Finder
Know your family’swhereabouts
Automated deviation alarms
In/Out/Date-Time
Locate/Position/Message
Simplicity foremost
Simple, straightforwardand easy set of features
SMS/WAP/mobile web/WEB
Service diversify options fordifferent focusgroups
High ARPU service for worried parents
3/31/2011
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Do you ever wonder if your son arrived at school ok or if your daughter really went to the cinema as she said she would?

Workforce Management
Solution for companies to monitor and manage field workers
Optimizes task handling through management of mobile workforce
Realtime tracking and task assignment
Track monitoring and visualization
Mobile interface for mobile field staff
History and (business)analytics
Daily delivery and service providers
maintenance, courier, taxi,pizza-delivery, food products, etc...
Benefits
Uses a standard handset
no additional costs required for special GPS hardware
No software download to the handset
easy subscription setup and management
3/31/2011
7

Monitor Security
Applications for national security agencies
Tracking, monitoring, geofencing suspected individuals
Easy and quick deployment
Streamlined and short delivery process ~3 weeks
Ready for customizations
Depends on institutional and country-specific regulations required on data handling (logs, history, permissions, etc)
3/31/2011
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Civil Warning Systems
Application for enhacing national safety and security
Enables to send instant alerts topeople in potentially dangerousor disaster areas
Primary functions:
easy definition of the emergency area on the map
location based emergency messaging (SMS)
individual messages
broadcasting
geofencing securing emergency areas
3/31/2011
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Your LBS provider with global reach!
Reach-U LBS portfolio covers the full gapbetween GSM backend to end-user needs
More products and ideas not presented here!
Reach me and let’s talk 
Mobile radio
network
Location server
(GMLC)
Mobile
positioning
middleware
Location-based
service
Maps
POI content
3/31/2011
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ReachU @ MoMo St Petersburg

by Mobile Monday Estonia on Mar 31, 2011

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ReachU @ MoMo St Petersburg — Presentation Transcript