Olli Aurola: Partnering for Business

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Olli Aurola on "Partnering for Business" at Mobile Monday Summit 2010, Tallinn, 29.09.10

Olli Aurola on "Partnering for Business" at Mobile Monday Summit 2010, Tallinn, 29.09.10

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  • 1. Partnering for Business Olli Aurola Services Sales Manager 29th of September, 2010
  • 2. Nokia simplifies the offering. Java apps Web apps Native apps Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology.
  • 3. Devices, clarified. Phones Smartphones Computers (S40) (Symbian) (Maemo + MeeGo) Basic devices for the Democratizing the Leading the evolution of masses. smartphone. mobile computing Develop Java apps Develop Native Apps (Qt) Develop Native Apps (Qt) Develop Web Apps (WRT) Develop Web Apps (WRT)
  • 4. Ovi Store Designed for Scale, Built to Sell Global Largest Range of Local Relevance Payment Availability Devices Methods That Work for Consumers 190+ 120+ Content from ~90 Countries Handset models Including can get Ovi Store operator content billing with 30 250+ ~90 Countries and counting Languages Operators Million enabled devices shipped in 08-09
  • 5. What’s new on Ovi Store? • Renewed user interface. Greatly improved usability. • Single sign-on across Ovi experiences on the device • Easier for consumers to discover relevant Apps. • More Global and Local content • Coming soon: • Nokia covers billing expenses • in-app purchase 5
  • 6. Web TV • Your favorite channels on your home screen! • View On-Demand Web TV episodes on device with the luminous 3.5’’ screen or over HDMI • Widgets either preloaded or downloaded from Ovi Store • Converging the fixed world with mobile • Development framework available for fast and cost efficient development • http://wiki.forum.nokia.com/index.php/On_d emand_Web_TV_%E2%80%93_have_your_favo rite_channels_with_you! 6 © 2010 Nokia
  • 7. Ovi Publisher Success Stories • Offscreen Technologies: 34m downloads in over 200 countries • Herocraft: over 6m downloads • Digital Chocolate: 4,5m downloads • Pico Brothers: over 2.5m downloads • Locago, Ravensoft: over 2m in more than 200 countries • Shazam, Polarbit, Numo, Nimbuzz, PlaylistDJ: over 1M downloads • More success stories: http://blogs.forum.nokia.com/blog/ovi- publisher-successes
  • 8. Finding the right contacts Forum Nokia / Local Sales Unit / Development Commercialization
  • 9. Ovi Store marketing Recommended section • Nokia Nordic promotes relevant local apps on Ovi Store main section (recommended). Old UI New UI from 2H ’10
  • 10. Ovi Store marketing Nokia.local pages • Promotion banners on nokia.local main pages on a rolling basis for OVI Store and locally relevant apps. Fixed banners are available in case of bigger co- promotions. XML based banner showing locally relevant content to users, updated monthly, 50+ apps.
  • 11. topApps • Nokia preinstalls an application called topApps on our upcoming devices in the Nordic region • Added to the Home Screen to help consumers keep in touch on the hottest downloads every day! • Nokia Nordic team will add locally relevant apps to topApps, on monthly basis. • This is a great opportunity to secure the distribution of your apps to already engaged consumers.
  • 12. Ovi Store marketing ATL/BTL campaigns • Nokia continues to do large 360 ATL/BTL campaigns with Ovi Store being the key service promoted. • The campaigns will include local content. • Examples: • OVI Store TV spots inc local apps • Retail / POS materials incl local apps • BTL materials including local apps
  • 13. http://blogs.nokia.com/nordicblog • News, competitions, contact info, event calendar
  • 14. Thank You! Olli.aurola@nokia.com