Creative Mobile: "Story of our startup and monetization models. Monetizing your apps with ads."

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Creative Mobile: "Story of our startup and monetization models. Monetizing your apps with ads."

  1. 1. Story of our startup and monetization models. Monetizing your apps with ads Marianna Krjakvina CMOMobile Monday Estonia, 11 March 2013
  2. 2.  Mobile OS market in 2010  Android market:  100 000 apps  15 mln users  13 000 games Data: http://www.gartner.com/newsroom/id/1434613Mobile Monday Estonia, 11 March 2013
  3. 3.  Basketball  Overkill: Shots 3D Space ShooterMobile Monday Estonia, 11 March 2013
  4. 4.  Basketball  Overkill: Shots 3D Space Shooter Free app, ad supported Demo (lite) version (Google AdMob) + + Full version for $1,99 Paid app, ad free $1,99Mobile Monday Estonia, 11 March 2013
  5. 5. Business model:  Free to play  Ad supported (AdMob) Strategy:  Get to the new category on Android Market: RacingMobile Monday Estonia, 11 March 2013
  6. 6.  Over 80 mln app Platforms: installs  Android (April 2011)  1 mln DAU  iOS (October 2011)  1,5 mln Facebook fans  Windows Phone 8 (coming in April 2013)  Core markets: US, Russia, Germany, Brazil, Malaysia, UKMobile Monday Estonia, 11 March 2013
  7. 7.  2011  2013Mobile Monday Estonia, 11 March 2013
  8. 8. 1. 30 seconds to learn how to play 2. Easy to play, hard to master 3. Development never stops 4. Build the communityMobile Monday Estonia, 11 March 2013
  9. 9.  Released: April 2012 – Android December 2012 - iOS  Basic metrics (Feb 2013):  15 mln lifetime installs  200 000 DAU  2,3 mln MAU  16 mln sessions played monthlyMobile Monday Estonia, 11 March 2013
  10. 10. Android iOS  IAP  IAP  Full-screen ads  Full-screen ads  Incentivized ads  Banner ads Interstitials Interstitials Banners 13% 10% 7% Incentivized 12% IAP 75% IAP 83%Mobile Monday Estonia, 11 March 2013
  11. 11.  Google AdMob  Apple iAd  Millenial MediaMobile Monday Estonia, 11 March 2013
  12. 12.  eCPM = $0,30 -$1  Advantages: huge inventory. Ads from Google cover all geographic regions. Shows targeted ads.  Disadvantages: Low CTR. Publishers can’t moderate content of ads.Mobile Monday Estonia, 11 March 2013
  13. 13.  eCPM = $0,30 -$1  Advantages: always shows targeted ads containing relevant content. Higher CTR and publishers revenue.  Disadvantages: smaller ad inventory. Covers only core regions. Promotes competitive applications.Mobile Monday Estonia, 11 March 2013
  14. 14.  eCPM = $0,50-5  Advantages: Variety of sizes and placements. Brand engagement advertising. High CTR.  Works on all mobile and web platforms.  Disadvantages: smaller ad inventory.Mobile Monday Estonia, 11 March 2013
  15. 15.  Chartboost  Millenial Media  RevMob  GreystripeMobile Monday Estonia, 11 March 2013
  16. 16.  eCPM = $3-7  Full screen ads. Works on both CPC and CPI model. Publisher gets 70% from every deal.  Opportunity to get Direct Deals (no fee)  Free cross-promote tool for your apps.Mobile Monday Estonia, 11 March 2013
  17. 17.  Offerwalls allow users to get premium/bonus items in the game for free for completing the offer.  Revenue for completed offer $0.10 iOS $0.30 AndroidMobile Monday Estonia, 11 March 2013
  18. 18. Providers:  Advantages: monetizes non-paying users  Sponsor Pay  Flurry  Disadvantages:  RadiumOne cannibalizes IAP  TapJoy  SupersonicAdsMobile Monday Estonia, 11 March 2013
  19. 19.  Combine different ad sources to maximize revenues.  Prioritize ads with higher CTR  Place the ad so all your users could see it  Show ads when your user is happy =)Mobile Monday Estonia, 11 March 2013
  20. 20. Mobile Monday Estonia, 11 March 2013 Marianna Krjakvina CMO marianna@creative-mobile.com

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