Argo Kivilo - EMT Location Based Services

Past, present and future of LBS Argo Kivilo R&D Manager AS EMT

2 LBS (Location Based Services) history 1997 – 2001 first tests and applications. Ericsson, Nokia, Openwave and TCS • On May 2000, EMT, Ericsson Eesti AS and the Estonian Rescue Board signed an intention protocol to initiate the MPS (Mobile Positioning System) service's testing period in Estonia. It was the first and unique, society-oriented MPS project where a mobile operator teamed with the state rescue service. First expetations(Guardian 2000) : 2005 a LBS revenue in Europe 9 billion $– factually 108 million $ 2013 LBS forecast: worldwide 13,5 billion $ / 412 million Europe (Berg)

3 Expetations and reality 2000-2003 – hype and disappointment • Expected high revenues + „Killer Apps”. • High prices for technology and development • Low interest and usage. 2006 – first success stories • Navigation • Tracking & M2M • LBS Advertising

4 USA – E911 Phase II 2001 to 2005: For network-based solutions: 100 meters for 67 percent of calls, 300 meters for 95 percent of calls; For handset-based solutions: 50 meters for 67 percent of calls, 150 meters for 95 percent of calls. 01.04.2007 80% of population covered by Phase II E911

5 Successful LBS app • Reasonable price • Large number of users • Mixed with other services • QoS

7 How to differentiate (BOMBER 2002)

8 Killer app! • Has not yet been found 

9 LBS in EMT ~ 1 000 000 requests per year Ericsson MPS 9.0 (09.2007 (FOA)) Reach-U-s MW 4.8.1 (09.2007) Public services: My nearest WAP (2001/2007) Fiendfinder WWW + WAP (2003/2007) Eesti kaart (2008)

10 LBS segments Segment Services Public services • Leia lähim (SMS, WAP, WWW, USSD, STK) • Sõbraleidja (SMS, WAP, WWW) • Eesti kaart (SMS, WAP) Safety • 112 (WWW) • Monitor (WWW) • Mobikit (WWW, WAP, SMS) • G4S (alarm transmitting) 3-rd Party • Regio (T-number) • Positium (Social Positioning Method) • Nutiteq

11 New technology • Spatial Triggers Additional MPS feature since July 2007 • A-GPS Additional MPS feature since July 2007

12 Spatial triggers Spatial Triggers is a network function that automatically informs applications when users meet certain conditions. The following criteria can be defined: • mobile terminal entering an area; • mobile terminal leaving an area; • two mobile terminals within a certain distance of each other.

13 13 Assisted GPS

10/11/2009 14 What is Assisted-GPS? Time To First Fix (sec) Assistance Data Outdoors Indoors Server (-130 dBm) (-150 dBm) - GPS Time GPS 30-120 Not possible - Visible satellites - Ephemeris data Assisted 1-5 10-30 Cellular Network GPS - Almanac data 14

15 AGPS Phone penetration will grow slowly through natural replacement cycle 100% 100% 94.8% 90% 80% 70% 71.1% 60% Phones with GPS 50% 47.4% 40% 30% 20% 23.7% 10% 0% 2008 2009 2010 2011 2012 2013 2014 2015 Year

16 16 An idea

17 BlueSky Positioning AGPS-SIM* is the mass-market LBS solution • Complete AGPS receiver embedded in plug-in SIM • Works with legacy phones without any modifications – Complies with current standards (ETSI & 3GPP & OMA) • Cost-efficient E112 solution enabling rapid roll-out • Supports LBS applications on SIM, Phone and Network • Privacy protection and access control by SIM * Patents pending

18 18 AGPS Actors

20 20 Services • Network based Developed by EMT/3rd party Supporting exciting services Server based services • Phone based Developed by Bluesky/3rd party STK applications JSR 177 Other OS specific applications

21 Our benefits • Roaming • Implementation with TS countries • Supporting the telematic services – Personal Security Devices, G4S, Mobikit etc. • Applications for corporate clients (Workflow Manager, Monitor etc.) • Following the EU-112 future requirements • Positioning EMT as Innovation leader • New applications based on new OMA standards SUPL2.0 and SUPL3.0 • NFC 10.11.2009 21

22 Summary • We have technology • We have competence and knowhow • We have customer base • All service developers/providers are welcome to EMT THANK YOU! 10.11.2009 22

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Argo Kivilo - EMT Location Based Services

by Mobile Monday Estonia on Nov 10, 2009

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Argo Kivilo - EMT Location Based Services — Presentation Transcript