Past, present and future of LBS
Argo Kivilo
R&D Manager
AS EMT

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LBS (Location Based Services) history
1997 – 2001 first tests and applications.
Ericsson, Nokia, Openwave and TCS
• On May 2000, EMT, Ericsson Eesti AS and the Estonian
Rescue Board signed an intention protocol to initiate the
MPS (Mobile Positioning System) service's testing period
in Estonia. It was the first and unique, society-oriented
MPS project where a mobile operator teamed with the
state rescue service.
First expetations(Guardian 2000) : 2005 a LBS revenue in
Europe 9 billion $– factually 108 million $
2013 LBS forecast:
worldwide 13,5 billion $ / 412 million Europe (Berg)

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Expetations and reality
2000-2003 – hype and disappointment
• Expected high revenues + „Killer Apps”.
• High prices for technology and development
• Low interest and usage.
2006 – first success stories
• Navigation
• Tracking & M2M
• LBS Advertising

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USA – E911
Phase II 2001 to 2005:
For network-based solutions: 100 meters for 67 percent of calls,
300 meters for 95 percent of calls;
For handset-based solutions: 50 meters for 67 percent of calls,
150 meters for 95 percent of calls.
01.04.2007 80% of population covered by Phase II E911

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Successful LBS app
• Reasonable price
• Large number of users
• Mixed with other services
• QoS

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How to differentiate (BOMBER 2002)

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Killer app!
• Has not yet been found 

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LBS in EMT
~ 1 000 000 requests per year
Ericsson MPS 9.0 (09.2007 (FOA))
Reach-U-s MW 4.8.1 (09.2007)
Public services:
My nearest WAP (2001/2007)
Fiendfinder WWW + WAP (2003/2007)
Eesti kaart (2008)

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LBS segments
Segment Services
Public services • Leia lähim (SMS, WAP, WWW, USSD, STK)
• Sõbraleidja (SMS, WAP, WWW)
• Eesti kaart (SMS, WAP)
Safety • 112 (WWW)
• Monitor (WWW)
• Mobikit (WWW, WAP, SMS)
• G4S (alarm transmitting)
3-rd Party • Regio (T-number)
• Positium (Social Positioning Method)
• Nutiteq

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New technology
• Spatial Triggers
Additional MPS feature since July 2007
• A-GPS
Additional MPS feature since July 2007

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Spatial triggers
Spatial Triggers is a network function that
automatically informs applications when
users meet certain conditions.
The following criteria can be defined:
• mobile terminal entering an area;
• mobile terminal leaving an area;
• two mobile terminals within a certain
distance of each other.

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Assisted GPS

10/11/2009
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What is Assisted-GPS?
Time To First Fix (sec)
Assistance Data Outdoors Indoors
Server (-130 dBm) (-150 dBm)
- GPS Time GPS 30-120 Not possible
- Visible satellites
- Ephemeris data Assisted 1-5 10-30
Cellular Network GPS
- Almanac data
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AGPS Phone penetration will grow
slowly through natural replacement cycle
100% 100%
94.8%
90%
80%
70% 71.1%
60%
Phones with GPS
50%
47.4%
40%
30%
20%
23.7%
10%
0%
2008 2009 2010 2011 2012 2013 2014 2015
Year

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An idea

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BlueSky Positioning AGPS-SIM*
is the mass-market LBS solution
• Complete AGPS receiver embedded in plug-in SIM
• Works with legacy phones without any modifications
– Complies with current standards (ETSI & 3GPP & OMA)
• Cost-efficient E112 solution enabling rapid roll-out
• Supports LBS applications on SIM, Phone and Network
• Privacy protection and access control by SIM
* Patents pending

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AGPS Actors

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Services
• Network based
Developed by EMT/3rd party
Supporting exciting services
Server based services
• Phone based
Developed by Bluesky/3rd party
STK applications
JSR 177
Other OS specific applications

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Our benefits
• Roaming
• Implementation with TS countries
• Supporting the telematic services – Personal Security Devices,
G4S, Mobikit etc.
• Applications for corporate clients (Workflow Manager, Monitor
etc.)
• Following the EU-112 future requirements
• Positioning EMT as Innovation leader
• New applications based on new OMA standards SUPL2.0 and
SUPL3.0
• NFC
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Summary
• We have technology
• We have competence and knowhow
• We have customer base
• All service developers/providers are welcome to EMT
THANK YOU!
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