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  • BBM45+ million active users2+ million users a month100+ billion messages a monthBBM is a key driver to global BlackBerry growth Enables instant sharing of information.Anytime. Anywhere.
  • The features have to be seen to be believed and we cannot wait for our developer community, and soon our customers, to begin discovering them and what they enable. We have packed the BlackBerry PlayBook with elements including:A blazing fast dual core processor1GB of RAMtwo HD video camerasreal five finger multi touchand BlackBerry Tablet OS featuring QNX technology – the most powerful, ultra reliable and user-friendly tablet operating system. CHECK THIS SLIDE
  • History 2009, NA only. Guerrilla launch, just became available in Israel. Today…100+ countries and a host of features to help show you the money.


  • 1. Apps Marathon
    The BlackBerry Experience
    Ruud-Jan van der Sluis
    Alliance Manager - Benelux
  • 2. 150M+ BlackBerry Smartphones shipped
    • 40% YoY subscriber growth
    • 3. Over 70 Million subscribers!
    4.2 Billion in revenue last quarter
    600+ carriers and distribution partners
    300K+ app developers
    40K+ apps in BlackBerry App World
    • Over 1 billion downloads to-date
    • 4. Over 4 million downloads per day and growing
    • 5. 108 markets, 26 currencies
    • 6. Carrier billing support
    • 7. Subscriptions and Payment Services
    Global Opportunity and Reach
  • 8. BlackBerry 7 Smartphone OS
    Exciting New Features
    • New Liquid Graphics UI
    • 9. Digital Compass and NFC
    • 10. HD Video Recording and Playback (720p)
    • 11. Support for OpenGL 2.0
    • 12. Performance and Multimedia Enhancements in Browser
    Create apps using Java or Web Standards
  • 13. Native App
    Personalized &
    Proactive Notifications
    Email, Contacts, Calendar
    Camera, Media Player
    Automated Updates
    Social Integration
    Maps, Phone
    Event-Driven Experiences
    Peace of Mind.
    Intimate Customer Relationship.
    Transcend the “app” experience and the dependency on your “icon” by becoming an integrated part of the device experience
    BlackBerry Super Apps
  • 14. BBM Social Platform
    Increased engagement, stickiness and monetization
    Drive viral adoption of your applications
    Create entirely new apps as plugins to BBM!
    Not just for consumer apps!
    Available for Java and BlackBerry WebWorks platform
  • 15. BlackBerry® PlayBook™
    Uncompromised web browsing
    GPS, Accelerometer, Gyroscope and Digital Compass
    Out-of-the-box enterprise support
    True multitasking
    WiFi 802.11 b/g/n
    High performance multimedia
    1GHz Dual core processor
    1GB of RAM
    7” 1024x600 capacitive touch screen
    Less than half an inch thick
    Four finger multi-touch
    Two HD video cameras with HDMI out
    Built-in support for Adobe Flash 10.2 and HTML 5
    QNX technology: the most powerful, reliable, user friendly tablet os
  • 16. BlackBerry Tablet OS
    Payment Service, Advertising Service, App World

    Adobe AIR
    Flash 10.2
    QNX Neutrino Micro-Kernel OS
    Adobe AIR SDK and NEW BlackBerry WebWorks SDK now available
    Native SDK and Android App Player coming soon
  • 17. Key Statistics
    4 million Average Daily Downloads
    35 million Downloads of App World client
    Available in 100+ Countries
    6 Languages –(EFIGS, Brazilian Portuguese)
    26 Currencies
    Carrier Billing with multiple major carriers
    Over40,000 apps available for download or purchase including4,000+ apps for BlackBerry PlayBook
    FREE to register as a vendor and FREE to submit apps and upgrades
  • 18. App World 3.0
    Support for Subscription Pricing
    • PayPal®, Credit Card and Carrier Billing
    • 19. Editorialized Merchandising
    • 20. Country Level Pricing
    • 21. “Carrier Shelf”
    • 22. Just Released
  • BlackBerry Platform Services
    What can I sell?
    What can’t I sell?
    Who is using my app?
    What are they doing with my app?
    Virtual Currencies
    In-app Credits
    Physical Goods or Services
    Digital Goods across Multiple Apps
    Digital Content
    Additional Functionality
    Dynamic Content & Services
    Mediation Platform
    How many people use my app?
    How long do they spend with my app?
    Where are my users?
    When are they using my app?
    Rev Share
    With Developers
  • 23. App World Submission Walk Through
    1.) Descriptive
    3.) Icons and
    2.) Supported
    4.) Country and
    Carrier Restrictions
    3.) Review and
    2.) Add
  • 24. Code Signing
    To distribute an application for use on a BlackBerry PlayBook tablet, Developers must first sign their applications.
    The signing process adds cryptographic hash values to the application package (BAR file) which help verify the authorship of the application to other users and the BlackBerry® Tablet OS.
    Developers need to request Code Singing Keys from RIM at: https://www.blackberry.com/SignedKeys/rimKeys.do.
    Developer cannot install and run unsigned applications on a secure device unless they have a so called debug token installed
    A debug Token is a signed bar file once installed on the device will allow to develop and debug unsigned application on secure PlayBook hardware device.
  • 25. Getting Started
    Download Tools, Sample Code, Docs, and Videos
    BlackBerry® Developer Zone www.blackberry.com/developers
    Ask for help
    Support Forums supportforums.blackberry.com
    Issue Tracker blackberry.com/developers/issuetracker
    Stay In Touch
    Twitter® @BlackBerryDev
    Blog devblog.blackberry.com
    Get Connected
    Developer Groups blackberry.com/developers/community
    Alliance Program blackberry.com/partners
  • 26. BlackBerry Developer Conferences
  • 27. Thank you