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The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
The Blackberry Experience
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The Blackberry Experience


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  • BBM45+ million active users2+ million users a month100+ billion messages a monthBBM is a key driver to global BlackBerry growth Enables instant sharing of information.Anytime. Anywhere.
  • The features have to be seen to be believed and we cannot wait for our developer community, and soon our customers, to begin discovering them and what they enable. We have packed the BlackBerry PlayBook with elements including:A blazing fast dual core processor1GB of RAMtwo HD video camerasreal five finger multi touchand BlackBerry Tablet OS featuring QNX technology – the most powerful, ultra reliable and user-friendly tablet operating system. CHECK THIS SLIDE
  • History 2009, NA only. Guerrilla launch, just became available in Israel. Today…100+ countries and a host of features to help show you the money.
  • Transcript

    • 1. Apps Marathon
      The BlackBerry Experience
      Ruud-Jan van der Sluis
      Alliance Manager - Benelux
    • 2. 150M+ BlackBerry Smartphones shipped
      • 40% YoY subscriber growth
      • 3. Over 70 Million subscribers!
      4.2 Billion in revenue last quarter
      600+ carriers and distribution partners
      300K+ app developers
      40K+ apps in BlackBerry App World
      • Over 1 billion downloads to-date
      • 4. Over 4 million downloads per day and growing
      • 5. 108 markets, 26 currencies
      • 6. Carrier billing support
      • 7. Subscriptions and Payment Services
      Global Opportunity and Reach
    • 8. BlackBerry 7 Smartphone OS
      Exciting New Features
      • New Liquid Graphics UI
      • 9. Digital Compass and NFC
      • 10. HD Video Recording and Playback (720p)
      • 11. Support for OpenGL 2.0
      • 12. Performance and Multimedia Enhancements in Browser
      Create apps using Java or Web Standards
    • 13. Native App
      Personalized &
      Proactive Notifications
      Email, Contacts, Calendar
      Camera, Media Player
      Automated Updates
      Social Integration
      Maps, Phone
      Event-Driven Experiences
      Peace of Mind.
      Intimate Customer Relationship.
      Transcend the “app” experience and the dependency on your “icon” by becoming an integrated part of the device experience
      BlackBerry Super Apps
    • 14. BBM Social Platform
      Increased engagement, stickiness and monetization
      Drive viral adoption of your applications
      Create entirely new apps as plugins to BBM!
      Not just for consumer apps!
      Available for Java and BlackBerry WebWorks platform
    • 15. BlackBerry® PlayBook™
      Uncompromised web browsing
      GPS, Accelerometer, Gyroscope and Digital Compass
      Out-of-the-box enterprise support
      True multitasking
      WiFi 802.11 b/g/n
      High performance multimedia
      1GHz Dual core processor
      1GB of RAM
      7” 1024x600 capacitive touch screen
      Less than half an inch thick
      Four finger multi-touch
      Two HD video cameras with HDMI out
      Built-in support for Adobe Flash 10.2 and HTML 5
      QNX technology: the most powerful, reliable, user friendly tablet os
    • 16. BlackBerry Tablet OS
      Payment Service, Advertising Service, App World

      Adobe AIR
      Flash 10.2
      QNX Neutrino Micro-Kernel OS
      Adobe AIR SDK and NEW BlackBerry WebWorks SDK now available
      Native SDK and Android App Player coming soon
    • 17. Key Statistics
      4 million Average Daily Downloads
      35 million Downloads of App World client
      Available in 100+ Countries
      6 Languages –(EFIGS, Brazilian Portuguese)
      26 Currencies
      Carrier Billing with multiple major carriers
      Over40,000 apps available for download or purchase including4,000+ apps for BlackBerry PlayBook
      FREE to register as a vendor and FREE to submit apps and upgrades
    • 18. App World 3.0
      Support for Subscription Pricing
      • PayPal®, Credit Card and Carrier Billing
      • 19. Editorialized Merchandising
      • 20. Country Level Pricing
      • 21. “Carrier Shelf”
      • 22. Just Released
    • BlackBerry Platform Services
      What can I sell?
      What can’t I sell?
      Who is using my app?
      What are they doing with my app?
      Virtual Currencies
      In-app Credits
      Physical Goods or Services
      Digital Goods across Multiple Apps
      Digital Content
      Additional Functionality
      Dynamic Content & Services
      Mediation Platform
      How many people use my app?
      How long do they spend with my app?
      Where are my users?
      When are they using my app?
      Rev Share
      With Developers
    • 23. App World Submission Walk Through
      1.) Descriptive
      3.) Icons and
      2.) Supported
      4.) Country and
      Carrier Restrictions
      3.) Review and
      2.) Add
    • 24. Code Signing
      To distribute an application for use on a BlackBerry PlayBook tablet, Developers must first sign their applications.
      The signing process adds cryptographic hash values to the application package (BAR file) which help verify the authorship of the application to other users and the BlackBerry® Tablet OS.
      Developers need to request Code Singing Keys from RIM at:
      Developer cannot install and run unsigned applications on a secure device unless they have a so called debug token installed
      A debug Token is a signed bar file once installed on the device will allow to develop and debug unsigned application on secure PlayBook hardware device.
    • 25. Getting Started
      Download Tools, Sample Code, Docs, and Videos
      BlackBerry® Developer Zone
      Ask for help
      Support Forums
      Issue Tracker
      Stay In Touch
      Twitter® @BlackBerryDev
      Get Connected
      Developer Groups
      Alliance Program
    • 26. BlackBerry Developer Conferences
    • 27. Thank you