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Apps Marathon<br />The BlackBerry Experience<br />Ruud-Jan van der Sluis<br />rvandersluis@rim.com<br />Alliance Manager -...
150M+ BlackBerry Smartphones shipped<br /><ul><li>40% YoY subscriber growth
Over 70 Million subscribers!</li></ul>4.2 Billion in revenue last quarter<br />600+ carriers and distribution partners<br ...
Over 4 million downloads per day and growing
108 markets, 26 currencies
Carrier billing support
Subscriptions and Payment Services</li></ul>2<br />Global Opportunity and Reach<br />
BlackBerry 7 Smartphone OS<br />Exciting New Features<br /><ul><li>New Liquid Graphics UI
Digital Compass and NFC
HD Video Recording and Playback (720p)
Support for OpenGL 2.0
Performance and Multimedia Enhancements in Browser</li></ul>Create apps using Java or Web Standards<br />
Native App<br />Integration<br />Always-On<br />Experience<br />Personalized &<br />Contextualized<br />Proactive Notifica...
BBM Social Platform<br />Increased engagement, stickiness and monetization<br />Drive viral adoption of your      applicat...
BlackBerry® PlayBook™<br />Uncompromised web browsing<br />              GPS, Accelerometer, Gyroscope  and Digital Compas...
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The Blackberry Experience

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  • BBM45+ million active users2+ million users a month100+ billion messages a monthBBM is a key driver to global BlackBerry growth Enables instant sharing of information.Anytime. Anywhere.
  • The features have to be seen to be believed and we cannot wait for our developer community, and soon our customers, to begin discovering them and what they enable. We have packed the BlackBerry PlayBook with elements including:A blazing fast dual core processor1GB of RAMtwo HD video camerasreal five finger multi touchand BlackBerry Tablet OS featuring QNX technology – the most powerful, ultra reliable and user-friendly tablet operating system. CHECK THIS SLIDE
  • History 2009, NA only. Guerrilla launch, just became available in Israel. Today…100+ countries and a host of features to help show you the money.
  • Transcript of "The Blackberry Experience"

    1. 1. Apps Marathon<br />The BlackBerry Experience<br />Ruud-Jan van der Sluis<br />rvandersluis@rim.com<br />Alliance Manager - Benelux<br />
    2. 2. 150M+ BlackBerry Smartphones shipped<br /><ul><li>40% YoY subscriber growth
    3. 3. Over 70 Million subscribers!</li></ul>4.2 Billion in revenue last quarter<br />600+ carriers and distribution partners<br />300K+ app developers<br />40K+ apps in BlackBerry App World<br /><ul><li>Over 1 billion downloads to-date
    4. 4. Over 4 million downloads per day and growing
    5. 5. 108 markets, 26 currencies
    6. 6. Carrier billing support
    7. 7. Subscriptions and Payment Services</li></ul>2<br />Global Opportunity and Reach<br />
    8. 8. BlackBerry 7 Smartphone OS<br />Exciting New Features<br /><ul><li>New Liquid Graphics UI
    9. 9. Digital Compass and NFC
    10. 10. HD Video Recording and Playback (720p)
    11. 11. Support for OpenGL 2.0
    12. 12. Performance and Multimedia Enhancements in Browser</li></ul>Create apps using Java or Web Standards<br />
    13. 13. Native App<br />Integration<br />Always-On<br />Experience<br />Personalized &<br />Contextualized<br />Proactive Notifications<br />Email, Contacts, Calendar<br />Location-Aware<br />Camera, Media Player<br />Automated Updates<br />Social Integration<br />Maps, Phone<br />Event-Driven Experiences<br />Simplicity.<br />Peace of Mind.<br />Relevancy.<br />Intimate Customer Relationship.<br />Transcend the “app” experience and the dependency on your “icon” by becoming an integrated part of the device experience<br />BlackBerry Super Apps<br />
    14. 14. BBM Social Platform<br />Increased engagement, stickiness and monetization<br />Drive viral adoption of your applications<br />Create entirely new apps as plugins to BBM!<br />Not just for consumer apps!<br />Available for Java and BlackBerry WebWorks platform<br />
    15. 15. BlackBerry® PlayBook™<br />Uncompromised web browsing<br /> GPS, Accelerometer, Gyroscope and Digital Compass<br />Out-of-the-box enterprise support<br />True multitasking <br />WiFi 802.11 b/g/n<br /> High performance multimedia<br />1GHz Dual core processor<br />1GB of RAM<br />7” 1024x600 capacitive touch screen<br />Less than half an inch thick<br />Four finger multi-touch<br />Two HD video cameras with HDMI out<br />Built-in support for Adobe Flash 10.2 and HTML 5<br />QNX technology: the most powerful, reliable, user friendly tablet os<br />
    16. 16. BlackBerry Tablet OS<br />Payment Service, Advertising Service, App World<br />✓<br />Java<br />Adobe AIR<br />Flash 10.2<br />WebWorks<br />Native<br />HTML5<br />QNX Neutrino Micro-Kernel OS<br />Adobe AIR SDK and NEW BlackBerry WebWorks SDK now available<br />Native SDK and Android App Player coming soon<br />
    17. 17. Key Statistics<br />4 million Average Daily Downloads<br />35 million Downloads of App World client <br />Available in 100+ Countries<br />6 Languages –(EFIGS, Brazilian Portuguese)<br />26 Currencies<br />Carrier Billing with multiple major carriers <br />Over40,000 apps available for download or purchase including4,000+ apps for BlackBerry PlayBook<br />FREE to register as a vendor and FREE to submit apps and upgrades<br />
    18. 18. App World 3.0<br />Support for Subscription Pricing<br /><ul><li>PayPal®, Credit Card and Carrier Billing
    19. 19. Editorialized Merchandising
    20. 20. Country Level Pricing
    21. 21. “Carrier Shelf”
    22. 22. Just Released</li></li></ul><li>BlackBerry Platform Services<br />What can I sell?<br />What can’t I sell?<br />Who is using my app?<br />What are they doing with my app?<br />Virtual Currencies <br />In-app Credits<br />Physical Goods or Services<br />Digital Goods across Multiple Apps<br />Digital Content<br />Additional Functionality<br />Dynamic Content & Services<br />Mediation Platform<br />How many people use my app?<br />How long do they spend with my app?<br />60%<br />Where are my users?<br />When are they using my app?<br />Rev Share<br />With Developers<br />
    23. 23. App World Submission Walk Through<br />1.) Descriptive<br />Information<br />3.) Icons and <br />Screenshots<br />2.) Supported<br />Languages<br />4.) Country and<br />Carrier Restrictions<br />3.) Review and<br />Submit<br />2.) Add<br />Releases<br />
    24. 24. Code Signing <br />To distribute an application for use on a BlackBerry PlayBook tablet, Developers must first sign their applications. <br />The signing process adds cryptographic hash values to the application package (BAR file) which help verify the authorship of the application to other users and the BlackBerry® Tablet OS. <br />Developers need to request Code Singing Keys from RIM at: https://www.blackberry.com/SignedKeys/rimKeys.do. <br />Developer cannot install and run unsigned applications on a secure device unless they have a so called debug token installed <br />A debug Token is a signed bar file once installed on the device will allow to develop and debug unsigned application on secure PlayBook hardware device.<br />
    25. 25. Getting Started<br />Download Tools, Sample Code, Docs, and Videos<br />BlackBerry® Developer Zone www.blackberry.com/developers<br />Ask for help<br />Support Forums supportforums.blackberry.com<br />Issue Tracker blackberry.com/developers/issuetracker<br />Stay In Touch<br />Twitter® @BlackBerryDev<br />Blog devblog.blackberry.com<br />Get Connected<br />Developer Groups blackberry.com/developers/community<br />Alliance Program blackberry.com/partners<br />
    26. 26. BlackBerry Developer Conferences<br />
    27. 27. Thank you<br />

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