The Blackberry Experience

Apps Marathon
The BlackBerry Experience
Ruud-Jan van der Sluis
rvandersluis@rim.com
Alliance Manager - Benelux

150M+ BlackBerry Smartphones shipped
40% YoY subscriber growth
Over 70 Million subscribers!
4.2 Billion in revenue last quarter
600+ carriers and distribution partners
300K+ app developers
40K+ apps in BlackBerry App World
Over 1 billion downloads to-date
Over 4 million downloads per day and growing
108 markets, 26 currencies
Carrier billing support
Subscriptions and Payment Services
2
Global Opportunity and Reach

BlackBerry 7 Smartphone OS
Exciting New Features
New Liquid Graphics UI
Digital Compass and NFC
HD Video Recording and Playback (720p)
Support for OpenGL 2.0
Performance and Multimedia Enhancements in Browser
Create apps using Java or Web Standards

Native App
Integration
Always-On
Experience
Personalized &
Contextualized
Proactive Notifications
Email, Contacts, Calendar
Location-Aware
Camera, Media Player
Automated Updates
Social Integration
Maps, Phone
Event-Driven Experiences
Simplicity.
Peace of Mind.
Relevancy.
Intimate Customer Relationship.
Transcend the “app” experience and the dependency on your “icon” by becoming an integrated part of the device experience
BlackBerry Super Apps

BBM Social Platform
Increased engagement, stickiness and monetization
Drive viral adoption of your applications
Create entirely new apps as plugins to BBM!
Not just for consumer apps!
Available for Java and BlackBerry WebWorks platform

BlackBerry® PlayBook™
Uncompromised web browsing
GPS, Accelerometer, Gyroscope and Digital Compass
Out-of-the-box enterprise support
True multitasking
WiFi 802.11 b/g/n
High performance multimedia
1GHz Dual core processor
1GB of RAM
7” 1024x600 capacitive touch screen
Less than half an inch thick
Four finger multi-touch
Two HD video cameras with HDMI out
Built-in support for Adobe Flash 10.2 and HTML 5
QNX technology: the most powerful, reliable, user friendly tablet os

BlackBerry Tablet OS
Payment Service, Advertising Service, App World
✓
Java
Adobe AIR
Flash 10.2
WebWorks
Native
HTML5
QNX Neutrino Micro-Kernel OS
Adobe AIR SDK and NEW BlackBerry WebWorks SDK now available
Native SDK and Android App Player coming soon

Key Statistics
4 million Average Daily Downloads
35 million Downloads of App World client
Available in 100+ Countries
6 Languages –(EFIGS, Brazilian Portuguese)
26 Currencies
Carrier Billing with multiple major carriers
Over40,000 apps available for download or purchase including4,000+ apps for BlackBerry PlayBook
FREE to register as a vendor and FREE to submit apps and upgrades

App World 3.0
Support for Subscription Pricing
PayPal®, Credit Card and Carrier Billing
Editorialized Merchandising
Country Level Pricing
“Carrier Shelf”
Just Released

BlackBerry Platform Services
What can I sell?
What can’t I sell?
Who is using my app?
What are they doing with my app?
Virtual Currencies
In-app Credits
Physical Goods or Services
Digital Goods across Multiple Apps
Digital Content
Additional Functionality
Dynamic Content & Services
Mediation Platform
How many people use my app?
How long do they spend with my app?
60%
Where are my users?
When are they using my app?
Rev Share
With Developers

App World Submission Walk Through
1.) Descriptive
Information
3.) Icons and
Screenshots
2.) Supported
Languages
4.) Country and
Carrier Restrictions
3.) Review and
Submit
2.) Add
Releases

Code Signing
To distribute an application for use on a BlackBerry PlayBook tablet, Developers must first sign their applications.
The signing process adds cryptographic hash values to the application package (BAR file) which help verify the authorship of the application to other users and the BlackBerry® Tablet OS.
Developers need to request Code Singing Keys from RIM at: https://www.blackberry.com/SignedKeys/rimKeys.do.
Developer cannot install and run unsigned applications on a secure device unless they have a so called debug token installed
A debug Token is a signed bar file once installed on the device will allow to develop and debug unsigned application on secure PlayBook hardware device.

Getting Started
Download Tools, Sample Code, Docs, and Videos
BlackBerry® Developer Zone www.blackberry.com/developers
Ask for help
Support Forums supportforums.blackberry.com
Issue Tracker blackberry.com/developers/issuetracker
Stay In Touch
Twitter® @BlackBerryDev
Blog devblog.blackberry.com
Get Connected
Developer Groups blackberry.com/developers/community
Alliance Program blackberry.com/partners

BlackBerry Developer Conferences

Thank you

http://www.appsmarathon.eu	183
http://appsmarathon.eu	117
http://translate.googleusercontent.com	1

The Blackberry Experience

by Mobile Monday Brussels on Sep 28, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 301

Statistics

The Blackberry Experience — Presentation Transcript