Tanguy Delestré: profile of the Belgian app developer

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  • http://www.bipt.be/nl/189/ShowDoc/3592/Jaarverslagen/Economische_situatie_van_de_telecomsector_2010.aspx
  • Profile: a Belgian mobile developer is first working in a startup, than as a hobbyist, than working in an agency. Results of vision mobile international study show a more mature market than in Belgium with a lot of in house development already, which is not yet on the scope in the Belgian survey.
  • The top 3 areas for a mobile developer are: the Antwerp region, the Brussels region,the Flemish Brabant province.
  •  MoneyStill the path to richness is rough everywhere. A lot of mobile apps developers are doing it as a hobby and vision mobile suggests that worldwide they are making less than 1000 USD a month. Creating apps for the world market comes only in third position with the ‘rest category’ being a profile that combine mobile with other development like the web or free lance projects.
  • Role of mobile operator Visionmobile wrote “Traditionally, application developers have been cold and uncertain as to the role the operators can play in a software world;” The survey result indicates a massive response to the main role of the mobile operator limited to providing mobile data and no other roles defined at this stage.
  • DistributionMain source of distribution is the appstore closely followed by own websites; other channels like operator portals are minimum for the moment.
  • Selection of Development platformsHere is an interesting update compared to vision mobile, as HP webOS disappeared. Main traction and potential remain for top 3 IOS, Android, and HTML web apps. WP7 shows a lot of potential and also Blackberry. Symbian and Java are in the category ‘burning’ platforms, and other platforms have not enough market uptake to show significant trends.
  • Tanguy Delestré: profile of the Belgian app developer

    1. 1. Profile of the Belgian app developer market26/9/2011<br />Tanguy De Lestré@tdelestre @momobxl #agoria<br />
    2. 2. Part 1: Roughmarketstats<br />Remember?<br />Ough! 42% of Belgians see no value in smartphones<br />(Insites- September 2011) <br />
    3. 3. Smartphoneequipment<br />20 % of population own a smartphone<br />(Isobar -May 2011)<br />Sales of smartphones represent <br />28% for S1-2 2011 <br />vs20% in 2010 <br />(GfK Retail and Technology Benelux extrapolated )<br />Yes doubling of market! 58% of Belgians see a value in smartphones (Insites- Sept 2011)<br />
    4. 4. Connectivity<br />12 million active SIM cards in Belgium <br />(BIPT - end of 2010)<br />10,2 % population have <br />Mobile internet on smartphone<br />(Isobar -May 2011) <br />vs7,3%<br />(BIPT 2010 S2-2010)<br />
    5. 5. Tablets<br />Tablets sale 97800 units S1-2 2011 <br />vs 54800 in 2010 <br />(GfK Retail and Technology Benelux extrapolated )<br />
    6. 6. Belgian Mobile developer profile<br />75 responses<br />Acknowledgement<br />visionmobiledevelopereconomics report<br />
    7. 7. Would you consider yourself a<br />
    8. 8. Where are you living?<br /> <br />
    9. 9. How do you make money ?<br />32% Not making a living out of it<br />23% As a freelancer<br />23% Direct for app stores<br />22% Other<br />
    10. 10. Main role of mobile operator<br />. Visionmobile wrote “Traditionally, application developers have been cold and uncertain as to the role the operators can play in a software world;” (Visionmobile)<br />
    11. 11. Distribution<br />.<br />
    12. 12. Platforms<br />
    13. 13. Type of application<br />.<br />
    14. 14. Full study download <br />

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