Tablet: vision of the future

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Closing presentation by TCS Digital World: “Through the looking glass; visions of the future”
Druing mobile monday Brussels event 9/5

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Tablet: vision of the future

  1. 1. Through the looking glass;visions of the future
  2. 2. learn from the past
  3. 3. learn from the pastNot really a “tablet” because not really mobile — but perhaps something closer to the “NetworkComputer” that Oracle evangelized in the late 90s. But with a touch screen… from InsigniaInfocast
  4. 4. what is thishistory
  5. 5. so what is a tablet today...
  6. 6. it is the ... n NOW
  7. 7. and what is the NOWn Entertainment Information
  8. 8. and what is the NOWn Entertainment Information
  9. 9. and where...
  10. 10. and where...4 family members:Laptop 800 X2 €1.600smartphone 400 X2 €800tablet 500 X4 €2.000game 1000 X2 €2.000television 1000 X3 €3000total 10 €9.400
  11. 11. @marketeers from @marketeersReachReachReachReachReach
  12. 12. an example for a tablet
  13. 13. what about audience NOT
  14. 14. is there a future for tablets/PADs
  15. 15. #sxsw aka South by South WestSTATISTICS FOR SXSW INTERACTIVE 2010:Interactive Conference Participants: 14,251 (from 54countries)Interactive Conference Daytime Programming Sessions:450, including 54 workshop2011 -> 20.000 participants (overall 50.000)More more more
  16. 16. 31 select Austinlocations andtracking over48,279 check-insduring the entirefive day periodFoursquare: 32,392check-insGowalla: 8,030check-insFacebook Places:7,545 check-ins
  17. 17. No hypeMOBILE <> TABLETLBSQR codeNFC
  18. 18. Reality check Social media = $/€ media
  19. 19. Applicationsor NOT
  20. 20. My 2 centsSame shit, different tools:Future is todaySame experienceInternet of Things -> Niche like medicalBtoBProfile
  21. 21. Tabletsare just BIGGER
  22. 22. NOW try and work hard(er)
  23. 23. Q&A Thanks for your time. Have a remarkable day !

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