Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

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"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?




Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels

Published in: Technology, Business
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Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

  1. 1. MSOffice1 Mobile Advertising: How We Got Here and What's Next? 2009 AdMob, Inc. Confidential & Proprietary
  2. 2. Slide 1 MSOffice1 ; 08/06/2009
  3. 3. AdMob Overview • Size and Scope 160+ billion impressions since launch 15+ billion ad requests a month in 160+ countries • Mobile Ad Products Text Link & Graphical Banner ad units, unique iPhone ad units, Analytics • Partnerships 11,000+ mobile sites, 4,000 iPhone and Android applications • Company Headquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai ©2009 AdMob, Inc. Confidential & Proprietary
  4. 4. The AdMob Network: Sample Publishers Sample Premium Sites Innovative Mobile Content Fun For Mobile ©2009 AdMob, Inc. Confidential & Proprietary
  5. 5. End of the Beginning • Operator-centric world • Slow networks • Expensive data plans • Phones with limited capabilities • Advertising very limited • Push marketing dominates • Specialist Wapsites 2005-2007 AdMob, Inc. Confidential & Proprietary
  6. 6. ZagMe 2005-2007 AdMob, Inc. Confidential & Proprietary
  7. 7. Major strides forward in 2008/9 • Openness • High speed networks • Affordable data plans • Rise of Smartphones • Browser and Apps usage • Pull advertising dominates • Publisher Brands and Apps 2005-2007 AdMob, Inc. Confidential & Proprietary
  8. 8. Then and Now
  9. 9. Then and Now
  10. 10. Twitter!
  11. 11. Evolution of Mobile Advertising 2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |2008 |2009 |2010 |2011 ©2009 AdMob, Inc. Confidential & Proprietary
  12. 12. Revolution
  13. 13. But it’s not all about ad formats...
  14. 14. Better Information
  15. 15. Experience
  16. 16. Measurement
  17. 17. Scale www.admob.com/metrics ©2009 AdMob, Inc. Confidential & Proprietary
  18. 18. Standards
  19. 19. Targeting
  20. 20. Client Recognition + Rise of Brands
  21. 21. Apps!
  22. 22. Thinking Global
  23. 23. Questions? Robbie Douek Performance Sales Director Southern Europe, AdMob email rdouek@admob.com www.admob.com/metrics

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