Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

MSOffice1 Mobile Advertising: How We Got Here and What's Next? 2009 AdMob, Inc. Confidential & Proprietary

MSOffice1 ; 08/06/2009

AdMob Overview • Size and Scope 160+ billion impressions since launch 15+ billion ad requests a month in 160+ countries • Mobile Ad Products Text Link & Graphical Banner ad units, unique iPhone ad units, Analytics • Partnerships 11,000+ mobile sites, 4,000 iPhone and Android applications • Company Headquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai ©2009 AdMob, Inc. Confidential & Proprietary

End of the Beginning • Operator-centric world • Slow networks • Expensive data plans • Phones with limited capabilities • Advertising very limited • Push marketing dominates • Specialist Wapsites 2005-2007 AdMob, Inc. Confidential & Proprietary

ZagMe 2005-2007 AdMob, Inc. Confidential & Proprietary

Major strides forward in 2008/9 • Openness • High speed networks • Affordable data plans • Rise of Smartphones • Browser and Apps usage • Pull advertising dominates • Publisher Brands and Apps 2005-2007 AdMob, Inc. Confidential & Proprietary

Then and Now

Twitter!

Revolution

But it’s not all about ad formats...

Better Information

Experience

Measurement

Standards

Targeting

Client Recognition + Rise of Brands

Thinking Global

Questions? Robbie Douek Performance Sales Director Southern Europe, AdMob email rdouek@admob.com www.admob.com/metrics

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Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

by Mobile Monday Brussels on Mar 02, 2010

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Robbie Douek, Admob inc "Mobile advertising: how we got here and what’s next" — Presentation Transcript