Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

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"Mobile advertising: how we got here and what's next" …

"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?




Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels

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  • 1. MSOffice1 Mobile Advertising: How We Got Here and What's Next? 2009 AdMob, Inc. Confidential & Proprietary
  • 2. Slide 1 MSOffice1 ; 08/06/2009
  • 3. AdMob Overview • Size and Scope 160+ billion impressions since launch 15+ billion ad requests a month in 160+ countries • Mobile Ad Products Text Link & Graphical Banner ad units, unique iPhone ad units, Analytics • Partnerships 11,000+ mobile sites, 4,000 iPhone and Android applications • Company Headquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai ©2009 AdMob, Inc. Confidential & Proprietary
  • 4. The AdMob Network: Sample Publishers Sample Premium Sites Innovative Mobile Content Fun For Mobile ©2009 AdMob, Inc. Confidential & Proprietary
  • 5. End of the Beginning • Operator-centric world • Slow networks • Expensive data plans • Phones with limited capabilities • Advertising very limited • Push marketing dominates • Specialist Wapsites 2005-2007 AdMob, Inc. Confidential & Proprietary
  • 6. ZagMe 2005-2007 AdMob, Inc. Confidential & Proprietary
  • 7. Major strides forward in 2008/9 • Openness • High speed networks • Affordable data plans • Rise of Smartphones • Browser and Apps usage • Pull advertising dominates • Publisher Brands and Apps 2005-2007 AdMob, Inc. Confidential & Proprietary
  • 8. Then and Now
  • 9. Then and Now
  • 10. Twitter!
  • 11. Evolution of Mobile Advertising 2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |2008 |2009 |2010 |2011 ©2009 AdMob, Inc. Confidential & Proprietary
  • 12. Revolution
  • 13. But it’s not all about ad formats...
  • 14. Better Information
  • 15. Experience
  • 16. Measurement
  • 17. Scale www.admob.com/metrics ©2009 AdMob, Inc. Confidential & Proprietary
  • 18. Standards
  • 19. Targeting
  • 20. Client Recognition + Rise of Brands
  • 21. Apps!
  • 22. Thinking Global
  • 23. Questions? Robbie Douek Performance Sales Director Southern Europe, AdMob email rdouek@admob.com www.admob.com/metrics