Apps Marathon - Reverse callerID app

From voice-based to mobile: 3 directory apps App1: 1212 & 1313 (mobile directory) App2: Woo da Fook (reverse-callerID) App 3: Formular 1 (easy sign-in) Alex Gaschard, European Directory Assistance

Short history of EDA
2003: EDA (European Directory Assistance) founded
2004: EDA launches its voice-based DA (directory assistance) service through 13-13 on Dec. 1st 2004
2006 : 12-12 & 14-14 , aimed at the Flemish-speaking Belgians & the expat community are launched
2007: codes acquired abroad: 11881 (IRL) and 1810 (NL)
2008:
EDA launches the online versions of its DA services on www. de1212.be , www. le1313.be and www. 1414.be
Funding secured with 4 VC funds and one private investor
2009: launch of Formular 1 professional (B2B) services
2010:
EDA becomes an official BeCommerce Partner
Launch of dedicated mobile apps

Why mobile apps?
EDA has a valuable raw material: its telephone databases:
Why “limit” utilisation to DA only?
Why not extend product portfolio, by making extra use of raw material
Willingness to port 1212 & 1313 to the mobile space while catering to the specific needs of mobile users:
Adapted UI
Make use of the functions inherent to mobile phones such as geolocalisation, click-to-call, callerID intercept, etc…
Local content + local languages => apps specifically designed for the Belgian market, unlike most apps present in app stores
No “iPhone-only” strategy: apps will be available on iPhone, Androïd, Symbian, WM, Blackberry (?)

EDA’s Belgian telephone database
All publishable numbers of all active Belgian operators:
All fixed-line: residential or B2B
All (3) mobiles + some MVNO’s
Cablos
VoiP
Additionally, foreign databases: A, E, F, I, L, N, NL, UK, etc..
Data is cleansed, normalised, enriched, etc… and regularly updated
Data contains all possible firstnames, lastnames, company names, VAT numbers, streets, zip, communes & sub-communes, exonyms and of course… telephone numbers (> 4.5 million)
Partnership with several 3rd parties, especially with a yellow-pages publisher => enriched business listings

App1: White/yellow/reverse pages
Possibility to search residential & business telephone subscribers
Reverse searches: finding out to whom a number belongs
Local search : find businesses through their category
Maps & more:
Display the map corresponding to the found result
Around-me function: search around the user’s current geographical position
Auto-suggestion : UI lists all existing all names & cities & categories => by simply typing a few letters (ex: “ bru ”), user is prompted with all matching cities (ex: “ Bru ssels , Bru ssegem , Bru ges , etc…”)
Possibility to instantly call the found result, and/or save it onto the phone contact list

App1: selected screenshots

App2: reverse callerID
No more unidentified calls: Woo da Fook easily identifies the party currently calling , by having the name & address of that caller being displayed instantly as the call comes in
Save contact: whether the call was accepted or not, save the caller’s details into the handset’s address book
Update contact list : for the entries already in the phone’s address book and which only contain telephone number, update them with the corresponding address
Even if the call is received from abroad, identify who the caller is
If the number is not publically available, still display to which country and/or to which city it belongs

App2: selected screenshots

App3: automatic filling of user-forms
E-commerce:
Out of the top-15 reasons why people leave an e-commerce site without buying: 4 are linked to the registration phase (source: E-Consultancy 2009)
49% of all e-commerce site visitors have at least once zapped & quit specifically because of the user-form (source: Opinionway 2008)
A user-forms is already a pain-in-the-neck on a standard site, it’s a show-stopper for an m-commerce site or app
Formular 1 is an Ajax-based module for e-commerce sites, m-commerce sites & m-commerce apps:
automatically fills-out a user-form by simply using a telephone number
and/or semi-automatically fills-out each field (firstname, name, city & zip, street, email) of a user-form by simply typing a few letters (auto-suggestion)

App3: demo & featured videos
Formular 1 on a mobile app or a smartphone supporting Ajax: http://www.youtube.com/watch?v=vLUQLW-P_b4
Formular 1 on a “standard” device: http://www.youtube.com/watch?v=2fhIRBBmqNY

Alex Gaschard Tel (B): +32 2 762 52 90 Tel (F): +33 9 70 40 70 37 Mobile: +32 495 29 35 35 Email: alex@le1313.be

Apps Marathon - Reverse callerID app

by Mobile Monday Brussels on Oct 08, 2010

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Apps Marathon - Reverse callerID app — Presentation Transcript