Apps Marathon - 123feelfree : ending packaging stress 4ever

123feelfree: ending packaging stress 4ever Fooddler Leen Gysen, CEO Xenarjo

5 years of consumer research on wellbeing in relation to food and exercise
25000 Belgians
information overload
bottom-up consumer empowerment
guilt
back in driver’s seat
stressful supermarkets

Contact info

Fooddler®: scanning application for smartphones The ultimate cure for all packaging stress!

Scan your product in the supermarket Instantly find out the relevant energy level & nutritional values

Find recipes with that product ingredient, choose and view the recipe of your preference ( energy input ) and match it to a movement of your preference ( energy output )

Key components Fooddler/123feelfree
Integration barcode ID and nutridata: first pilot ww in collaboration with GS1 and Colruyt Group
Nutritional information through Nubel and FMCG directly
Inclusion in 123feelfree energy guide and Fooddler free provided nutridata are delivered; more visibility on a pay per item/flat fee basis
Comparing products becomes truly transparant
123feelfree frame enables users to quickly scan relevant elements (in terms of health prerequisites or preference)
and inspires creative and balanced cooking

Apps Marathon - 123feelfree : ending packaging stress 4ever

by Mobile Monday Brussels on Oct 08, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Apps Marathon - 123feelfree : ending packaging stress 4ever — Presentation Transcript