Nearyoo Mobile Mondays 090622 Bis
Upcoming SlideShare
Loading in...5

Nearyoo Mobile Mondays 090622 Bis



Nearyoo location enabler for micromessages and other

Nearyoo location enabler for micromessages and other



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Nearyoo Mobile Mondays 090622 Bis Nearyoo Mobile Mondays 090622 Bis Presentation Transcript

    • Real Time >Where for the ‘statusphere’ Simple text-based >Location Eric CHARLES Mobile Monday Brussels – 22.06.2009 in >MIC, Mons<
    • Agenda • What is Twitter? • Location based Social Networking • Location through Texting • Nearyoo Service
    • • Free social network and microblog service • Allows users to send and read other users' updates (tweets) – Text-based posts of up to 140 characters in length – Answering one simple question: What are you doing? – Many Mobile Clients (SMS - Apps) • Founded in 2006 there are now 30.328.421 twitterers
    • • Real Time WEB – Plane crash in Hudson River – Iran Election – => Medias are late • Sharing Will – Secret => Private => Public – Be Private in Public (140conf) – => Focussed on Information • Nearyoo will bring the Real Time WHERE
    • Location based Social Networking • Said to be “the next big thing” (one of them) • Many players • Still no winner !
    • Why hasn’t it taken off…yet ? • Need for fancy tech : GPS, wifi, antennas,… • Need for fancy phones • Need to install new apps • Need to invite friends In short : • No simple way • No existing user base
    • Location through Texting Simple MicroSyntax Twitter User Base
    • Location through Texting • Let’s ride the Twitter wave: 30+ mio users • ‘Sign up’ : follow @nearyoo
    • Location through Texting • Introducing ‘Location Tags’ : ( Like hashtags: #m20eu ) – I’m going to >Barcelona< – Now at the >EsadeForum • Simple new habit, in the flow of texting ( initiative, Stowe Boyd, Ross Mayfield…)
    • B2B C2C B2C (Revenue)
    • Nearyoo puts you on the map Our tiny urls : (works with hundreds of cities) (works with millions of twitter users) Enabling meetups ! Note : thousands of twitter users (also) located through GPS clients
    • Location Tags & GPS • Nearyoo Location Tags (I am in >MIC, Mons< to present Nearyoo) – Indicate a real place (bar,...) and not only a GPS coordinates. – Plan your locations (time extensions). • GPS – No relations with your social networks (to meet, get recommandations on places,...). – Does not work if you are inside a building (what about numerous places in buildings) – Up-and-running performant mobile
    • Coming: Full SMS-based Version • Even more “low tech” and “hi text” ! • Rides on the ‘status’ craze – “Where are my friends” -> Answer through SMS – “Your friend Jane is at >Macumba, 80m from you” • Opportunity for : – Operators ( “Social texting” ) – Place owners ( it builds them a community ) – Advertisers ( local advertising will be BIG )
    • Minimum Requirements
    • Minimum Requirements • No GPS • No wifi • No base station • No new app • No need to invite friends
    • Minimum requirements • No GPS • No wifi Just TEXT • No base station • No new app • No need to invite friends
    • Still Coming on Beta • Synonyms – “MicrosoftInnovationCenter” becomes “MIC” ( • Location algorithm enhancement – Cities with same name in different countries,... • Retweets • Reply with and Show Friends near • GPS Integration (Google Latitude, Twitter Clients,...) • Optional follow @nearyoo
    • Thank you ! Eric Charles Founder, CTO Try it ! Follow @nearyoo and tweet with >MicrosoftInnovationCenter, Mons< for example