Apps Marathon - Display and Mobile interaction  (Moovade)
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Apps Marathon - Display and Mobile interaction (Moovade)

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Display and Mobile interaction (Moovade) by Frederic Feytons

Display and Mobile interaction (Moovade) by Frederic Feytons

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Apps Marathon - Display and Mobile interaction  (Moovade) Apps Marathon - Display and Mobile interaction (Moovade) Presentation Transcript

  • Rich Media reach out to our mobile phones… Threat or Opportunity for the DS and Kiosk Industry ?
    AppsMarathon
    26thSeptember2010
  • Digital Signage & Kiosk solutions come from a trueneed to communicatewithconsumers in OOH environments…
    2
  • However…
    …the promisedmannaappearsdifficult to deliver!
    Gartner research (sept. 2009) – 3 key findings on digital signage :
    Usage :
    Solutions :
    Effectiveness :
    retailers shifting from running ad networks to extension of merchandising and branding strategies.
    lots available but few have working knowledge of retailer’s operating environment.
    present solutions offer poor content effectiveness measuring tools.
    3
  • And…
    …the wave of mobile phone use to interactwithconsumersislikely to be tidal!
    Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413
    Besides the incrediblegrow of mobile solutions (21.6 billions mobile appdownloads by 2013), itistodayclearthat the pression ishigh on legacy solutions such as kiosks, amongotherreasonsbecause of deployment and operating costs.
    4
  • Are Digital Signage & Kiosk solutions atrisk?
    Find vouchers
    Find the best price
    Organizeyour shopping
    5
  • A bright future if…
    … we are smart enough to introduce new INTERACTION MODELS thatcapitalize on the intrinsicqualities of BOTH Kiosks/DS and Mobile Phones.
    Drivers for Consumers
    Drivers for Retailers / Brands
    Sense of exclusivity
    Ease of maintenance
    Personalized service
    Cost of deployment
    My own device
    Operating costs
    Practicality
    Control of environment
    Inspiration
    Two ways interaction
    Fun
    Personalized communication
    Value-add / service
    Build Image
    Economics
    Channel extension
    Resilience
    Mobile
    Kiosk
    6
  • Creating a stronglinkbetween DS andthe public throughtheir mobile phone
    Mobile phone becomes a «smartremote control »
    Pieces of the communicationdownloadable to the mobile phone
    Receive content from the public
    Customize the information
    Multi-user and free to use
    7
  • 8
    2 praticalexamples…
    8
  • 1. Security and asset protection : Service24
    Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control.
    Multiple users on an interactive screen
    Screen protected via the shop window
    Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, …
    9
  • 1. Security and asset protection : Service24
    Demo
    10
  • 1. Security and asset protection : Service24
    The user navigates in the screens using his joystick
    11
  • 1. Security and asset protection : Service24
    Using the “Map” button…
    12
  • 1. Security and asset protection : Service24
    Using the “Voucher” button…
    13
  • 1. Security and asset protection : Service24
    End of demo
    14
  • 2. Extending consumer interaction : MyShoppingAssistant
    Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service.
    In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe)
    Link to dynamic mobile couponing
    15
  • 2. Extending consumer interaction : MyShoppingAssistant
    Demo
    16
  • At-home, shopping list on mobile phone
    To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”)
    Configuration of added product
    Shopping list on mobile phone.
    17
  • Idle, traditional digital signage broadcast
    Meanwhile, the consumer scans a barcode with its mobile.
    18
  • The consumer scanned pastas, the screen displays product info
    The consumer navigates in the screen with
    its joystick.
    19
  • Navigation in the main menu
    The consumer navigates in the screen with
    its joystick.
    20
  • Navigation in the main menu
    The consumer navigates in the screen with
    its joystick.
    21
  • The consumer gets a map for the product (click on map option)
    An assistant explains the consumer what to do with this screen
    22
  • The consumer gets nutritional values for the product
    An assistant explains the consumer what to do with this screen
    23
  • The consumer gets recipes propositions for the product
    The consumer navigates in the screen with its joystick.
    24
  • The consumer selected a recipe; he has text, photos and videos for it
    An assistant explains the consumer what to do with this screen
    25
  • The consumer can put a voucher for this product to his Ping.Ping
    Using the option menu
    26
  • The voucher were added to Ping.Ping
    27
  • Suggestions in the right part of the screen
    The consumer navigates in the suggestions with
    its joystick.
    28
  • The consumer selected the suggested Red Wine
    Once again,
    the consumer navigates in the screen with its joystick.
    29
  • 2. Extending consumer interaction : MyShoppingAssistant
    End of demo
    30
  • 2. Extending consumer interaction : MyShoppingAssistant
    Gartner recommandation
    for successfull DS
    Enabled by this scenario
    DS should support improving the in-store customer experience
    Switch from push-based content to interactivity
    Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc.
    31
  • 32
    And… onlyretails? Onlyscreens? Of course not!
    32
  • About
    Belgiancompanyspecialized in mobile software development
    Moovade has two distinct offers
    iPhone, Android, Blackberry, Windows Phone, Java ME, Symbian
    Mobile Web & Widgets
    Solutions portability
    Solutions : ,
    Services : mobile development, mobile web
    34
  • Thankyou for your attention
    www.moovade.com
    info@moovade.com
    twitter.com/moovade
    Porte de Lorette, 78
    4600 Visé - Belgium
    +32 4 379 86 27
    34
  • 35
    Appendixes
    35
  • What are those mobile technologies &
    how cantheybring a value-add to DS & kiosk solutions?
    Rich
    Web mobile
    Richness of
    Interaction
    Bluetooth Pull &
    Captive Portal
    NFC
    MMS
    Bluetooth Push
    SMS
    Poor
    Freedom of Movement
    Controlled
    No limit
  • 37
    Are consumersready for Interact?
    2009 : European mobile Internet users : 17%
    Between Q2 2008 & Q2 2009
    Worldwide mobile phone sales : 6.1% decrease
    Smartphone sales : 27% increase
    Polarization of the installed base : lowcost or smartphones
    Consumers are equipped and do much more thangiving calls and texting
    Source : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812
    Source : ForresterResearch
    37
  • : Shops & exhibitions
    38
  • 39
    : Tetris on a building
    39