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Apps Marathon - Display and Mobile interaction  (Moovade)
 

Apps Marathon - Display and Mobile interaction (Moovade)

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Display and Mobile interaction (Moovade) by Frederic Feytons

Display and Mobile interaction (Moovade) by Frederic Feytons

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    Apps Marathon - Display and Mobile interaction  (Moovade) Apps Marathon - Display and Mobile interaction (Moovade) Presentation Transcript

    • Rich Media reach out to our mobile phones… Threat or Opportunity for the DS and Kiosk Industry ?
      AppsMarathon
      26thSeptember2010
    • Digital Signage & Kiosk solutions come from a trueneed to communicatewithconsumers in OOH environments…
      2
    • However…
      …the promisedmannaappearsdifficult to deliver!
      Gartner research (sept. 2009) – 3 key findings on digital signage :
      Usage :
      Solutions :
      Effectiveness :
      retailers shifting from running ad networks to extension of merchandising and branding strategies.
      lots available but few have working knowledge of retailer’s operating environment.
      present solutions offer poor content effectiveness measuring tools.
      3
    • And…
      …the wave of mobile phone use to interactwithconsumersislikely to be tidal!
      Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413
      Besides the incrediblegrow of mobile solutions (21.6 billions mobile appdownloads by 2013), itistodayclearthat the pression ishigh on legacy solutions such as kiosks, amongotherreasonsbecause of deployment and operating costs.
      4
    • Are Digital Signage & Kiosk solutions atrisk?
      Find vouchers
      Find the best price
      Organizeyour shopping
      5
    • A bright future if…
      … we are smart enough to introduce new INTERACTION MODELS thatcapitalize on the intrinsicqualities of BOTH Kiosks/DS and Mobile Phones.
      Drivers for Consumers
      Drivers for Retailers / Brands
      Sense of exclusivity
      Ease of maintenance
      Personalized service
      Cost of deployment
      My own device
      Operating costs
      Practicality
      Control of environment
      Inspiration
      Two ways interaction
      Fun
      Personalized communication
      Value-add / service
      Build Image
      Economics
      Channel extension
      Resilience
      Mobile
      Kiosk
      6
    • Creating a stronglinkbetween DS andthe public throughtheir mobile phone
      Mobile phone becomes a «smartremote control »
      Pieces of the communicationdownloadable to the mobile phone
      Receive content from the public
      Customize the information
      Multi-user and free to use
      7
    • 8
      2 praticalexamples…
      8
    • 1. Security and asset protection : Service24
      Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control.
      Multiple users on an interactive screen
      Screen protected via the shop window
      Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, …
      9
    • 1. Security and asset protection : Service24
      Demo
      10
    • 1. Security and asset protection : Service24
      The user navigates in the screens using his joystick
      11
    • 1. Security and asset protection : Service24
      Using the “Map” button…
      12
    • 1. Security and asset protection : Service24
      Using the “Voucher” button…
      13
    • 1. Security and asset protection : Service24
      End of demo
      14
    • 2. Extending consumer interaction : MyShoppingAssistant
      Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service.
      In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe)
      Link to dynamic mobile couponing
      15
    • 2. Extending consumer interaction : MyShoppingAssistant
      Demo
      16
    • At-home, shopping list on mobile phone
      To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”)
      Configuration of added product
      Shopping list on mobile phone.
      17
    • Idle, traditional digital signage broadcast
      Meanwhile, the consumer scans a barcode with its mobile.
      18
    • The consumer scanned pastas, the screen displays product info
      The consumer navigates in the screen with
      its joystick.
      19
    • Navigation in the main menu
      The consumer navigates in the screen with
      its joystick.
      20
    • Navigation in the main menu
      The consumer navigates in the screen with
      its joystick.
      21
    • The consumer gets a map for the product (click on map option)
      An assistant explains the consumer what to do with this screen
      22
    • The consumer gets nutritional values for the product
      An assistant explains the consumer what to do with this screen
      23
    • The consumer gets recipes propositions for the product
      The consumer navigates in the screen with its joystick.
      24
    • The consumer selected a recipe; he has text, photos and videos for it
      An assistant explains the consumer what to do with this screen
      25
    • The consumer can put a voucher for this product to his Ping.Ping
      Using the option menu
      26
    • The voucher were added to Ping.Ping
      27
    • Suggestions in the right part of the screen
      The consumer navigates in the suggestions with
      its joystick.
      28
    • The consumer selected the suggested Red Wine
      Once again,
      the consumer navigates in the screen with its joystick.
      29
    • 2. Extending consumer interaction : MyShoppingAssistant
      End of demo
      30
    • 2. Extending consumer interaction : MyShoppingAssistant
      Gartner recommandation
      for successfull DS
      Enabled by this scenario
      DS should support improving the in-store customer experience
      Switch from push-based content to interactivity
      Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc.
      31
    • 32
      And… onlyretails? Onlyscreens? Of course not!
      32
    • About
      Belgiancompanyspecialized in mobile software development
      Moovade has two distinct offers
      iPhone, Android, Blackberry, Windows Phone, Java ME, Symbian
      Mobile Web & Widgets
      Solutions portability
      Solutions : ,
      Services : mobile development, mobile web
      34
    • Thankyou for your attention
      www.moovade.com
      info@moovade.com
      twitter.com/moovade
      Porte de Lorette, 78
      4600 Visé - Belgium
      +32 4 379 86 27
      34
    • 35
      Appendixes
      35
    • What are those mobile technologies &
      how cantheybring a value-add to DS & kiosk solutions?
      Rich
      Web mobile
      Richness of
      Interaction
      Bluetooth Pull &
      Captive Portal
      NFC
      MMS
      Bluetooth Push
      SMS
      Poor
      Freedom of Movement
      Controlled
      No limit
    • 37
      Are consumersready for Interact?
      2009 : European mobile Internet users : 17%
      Between Q2 2008 & Q2 2009
      Worldwide mobile phone sales : 6.1% decrease
      Smartphone sales : 27% increase
      Polarization of the installed base : lowcost or smartphones
      Consumers are equipped and do much more thangiving calls and texting
      Source : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812
      Source : ForresterResearch
      37
    • : Shops & exhibitions
      38
    • 39
      : Tetris on a building
      39