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Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
Apps Marathon - Display and Mobile interaction  (Moovade)
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Apps Marathon - Display and Mobile interaction (Moovade)

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Display and Mobile interaction (Moovade) by Frederic Feytons

Display and Mobile interaction (Moovade) by Frederic Feytons

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  • 1. Rich Media reach out to our mobile phones… Threat or Opportunity for the DS and Kiosk Industry ?<br />AppsMarathon<br />26thSeptember2010<br />
  • 2. Digital Signage & Kiosk solutions come from a trueneed to communicatewithconsumers in OOH environments…<br />2<br />
  • 3. However…<br />…the promisedmannaappearsdifficult to deliver!<br />Gartner research (sept. 2009) – 3 key findings on digital signage :<br />Usage :<br />Solutions :<br />Effectiveness :<br />retailers shifting from running ad networks to extension of merchandising and branding strategies.<br />lots available but few have working knowledge of retailer’s operating environment.<br />present solutions offer poor content effectiveness measuring tools.<br />3<br />
  • 4. And…<br />…the wave of mobile phone use to interactwithconsumersislikely to be tidal!<br />Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413<br />Besides the incrediblegrow of mobile solutions (21.6 billions mobile appdownloads by 2013), itistodayclearthat the pression ishigh on legacy solutions such as kiosks, amongotherreasonsbecause of deployment and operating costs.<br />4<br />
  • 5. Are Digital Signage & Kiosk solutions atrisk?<br />Find vouchers<br />Find the best price<br />Organizeyour shopping<br />5<br />
  • 6. A bright future if…<br />… we are smart enough to introduce new INTERACTION MODELS thatcapitalize on the intrinsicqualities of BOTH Kiosks/DS and Mobile Phones.<br />Drivers for Consumers<br />Drivers for Retailers / Brands<br />Sense of exclusivity<br />Ease of maintenance<br />Personalized service<br />Cost of deployment<br />My own device<br />Operating costs<br />Practicality<br />Control of environment<br />Inspiration<br />Two ways interaction<br />Fun<br />Personalized communication<br />Value-add / service<br />Build Image<br />Economics<br />Channel extension<br />Resilience<br />Mobile<br />Kiosk<br />6<br />
  • 7. Creating a stronglinkbetween DS andthe public throughtheir mobile phone<br />Mobile phone becomes a «smartremote control »<br />Pieces of the communicationdownloadable to the mobile phone<br />Receive content from the public<br />Customize the information<br />Multi-user and free to use<br />7<br />
  • 8. 8<br />2 praticalexamples…<br />8<br />
  • 9. 1. Security and asset protection : Service24<br />Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control.<br />Multiple users on an interactive screen<br />Screen protected via the shop window<br />Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, …<br />9<br />
  • 10. 1. Security and asset protection : Service24<br />Demo<br />10<br />
  • 11. 1. Security and asset protection : Service24<br />The user navigates in the screens using his joystick<br />11<br />
  • 12. 1. Security and asset protection : Service24<br />Using the “Map” button…<br />12<br />
  • 13. 1. Security and asset protection : Service24<br />Using the “Voucher” button…<br />13<br />
  • 14. 1. Security and asset protection : Service24<br />End of demo<br />14<br />
  • 15. 2. Extending consumer interaction : MyShoppingAssistant<br />Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service.<br />In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe)<br />Link to dynamic mobile couponing<br />15<br />
  • 16. 2. Extending consumer interaction : MyShoppingAssistant<br />Demo<br />16<br />
  • 17. At-home, shopping list on mobile phone<br />To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”)<br />Configuration of added product<br />Shopping list on mobile phone.<br />17<br />
  • 18. Idle, traditional digital signage broadcast<br />Meanwhile, the consumer scans a barcode with its mobile.<br />18<br />
  • 19. The consumer scanned pastas, the screen displays product info<br />The consumer navigates in the screen with<br />its joystick.<br />19<br />
  • 20. Navigation in the main menu<br />The consumer navigates in the screen with<br />its joystick.<br />20<br />
  • 21. Navigation in the main menu<br />The consumer navigates in the screen with<br />its joystick.<br />21<br />
  • 22. The consumer gets a map for the product (click on map option)<br />An assistant explains the consumer what to do with this screen<br />22<br />
  • 23. The consumer gets nutritional values for the product<br />An assistant explains the consumer what to do with this screen<br />23<br />
  • 24. The consumer gets recipes propositions for the product<br />The consumer navigates in the screen with its joystick.<br />24<br />
  • 25. The consumer selected a recipe; he has text, photos and videos for it<br />An assistant explains the consumer what to do with this screen<br />25<br />
  • 26. The consumer can put a voucher for this product to his Ping.Ping<br />Using the option menu<br />26<br />
  • 27. The voucher were added to Ping.Ping<br />27<br />
  • 28. Suggestions in the right part of the screen<br />The consumer navigates in the suggestions with<br />its joystick.<br />28<br />
  • 29. The consumer selected the suggested Red Wine<br />Once again,<br />the consumer navigates in the screen with its joystick.<br />29<br />
  • 30. 2. Extending consumer interaction : MyShoppingAssistant<br />End of demo<br />30<br />
  • 31. 2. Extending consumer interaction : MyShoppingAssistant<br />Gartner recommandation<br />for successfull DS<br />Enabled by this scenario<br />DS should support improving the in-store customer experience<br />Switch from push-based content to interactivity<br />Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc.<br />31<br />
  • 32. 32<br />And… onlyretails? Onlyscreens? Of course not!<br />32<br />
  • 33. About <br />Belgiancompanyspecialized in mobile software development<br />Moovade has two distinct offers<br />iPhone, Android, Blackberry, Windows Phone, Java ME, Symbian<br />Mobile Web & Widgets<br />Solutions portability<br />Solutions : , <br />Services : mobile development, mobile web<br />34<br />
  • 34. Thankyou for your attention<br />www.moovade.com<br />info@moovade.com<br />twitter.com/moovade<br />Porte de Lorette, 78<br />4600 Visé - Belgium<br />+32 4 379 86 27<br />34<br />
  • 35. 35<br />Appendixes<br />35<br />
  • 36. What are those mobile technologies &<br />how cantheybring a value-add to DS & kiosk solutions?<br />Rich<br />Web mobile<br />Richness of<br />Interaction<br />Bluetooth Pull &<br />Captive Portal<br />NFC<br />MMS<br /> Bluetooth Push<br />SMS<br />Poor<br />Freedom of Movement<br />Controlled<br />No limit<br />
  • 37. 37<br />Are consumersready for Interact?<br />2009 : European mobile Internet users : 17%<br />Between Q2 2008 & Q2 2009<br />Worldwide mobile phone sales : 6.1% decrease<br />Smartphone sales : 27% increase<br />Polarization of the installed base : lowcost or smartphones<br />Consumers are equipped and do much more thangiving calls and texting<br />Source : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812 <br />Source : ForresterResearch<br />37<br />
  • 38. : Shops & exhibitions<br />38<br />
  • 39. 39<br />: Tetris on a building<br />39<br />

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