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Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem
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Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem

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Duval Guillaume's presentation on Solomy, by Kris Hoet. …

Duval Guillaume's presentation on Solomy, by Kris Hoet.
Mobile Monday - December 12th.

Published in: Technology

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Transcript

  • 1. Carlsberg’s“Tournée Digitale” For #momobxl 12/12/11
  • 2. Hello.My name is Kris Hoet,Geek marketer.Change Architect &Managing Partner atDuval Guillaume Modem.Ford Mustang addict,Moutainbiker.
  • 3. *Click to play video
  • 4. Mobile (iOS / Android)
  • 5. Social
  • 6. Local
  • 7. Launch communication
  • 8. The buzz“Now theres a mobileapp that helps you getinto the real world, withyour real friends, anddrink real beer.The Carlsberg app givesyou beer that youpersonalize, lets you sendit to friends and then youcan invite them out toenjoy it. In the real world.If youre feeling braveenough to actually gooutdoors, this could be anawesome way to getthings started. Cheers.”
  • 9. The buzz“Met Tournée Digitaletrekt het premiumbiermerk Carlsbergvolledig de mobile kaarten dit op een heel leukemanier. Je vriendentrakteren op een lekkerglas (of flesje) Carlsbergvia een Android toestel ofeen iPhone, het is sindsvandaag perfectmogelijk. Maak je geenzorgen, het trakterengebeurt met TournéeDigitale dan wel volledigdigitaal, het nuttigen vanjouw geliefkoosdeCarlsberg blijft natuurlijkreal life.”
  • 10. What’s next?• UX• Mobile > social• Platform
  • 11. Thank you.Kris Hoetkris.hoet@duvalguillaume.comhttp://crossthebreeze.com@crossthebreeze