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Mobile Monday Um 14 09 09

Mobile Monday Um 14 09 09



Universal music vison on mobile music by Benny Lanoizele presentation at mobile monday Brussels 14/9 event

Universal music vison on mobile music by Benny Lanoizele presentation at mobile monday Brussels 14/9 event



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    Mobile Monday Um 14 09 09 Mobile Monday Um 14 09 09 Presentation Transcript

    • Mobile Music
    • Index
      • Presentation Universal Music
      • Stakeholders in Music
      • Evolution Music & Mobile
      • Current Issues
      • Future
    • Universal Music Group International (UMGI)
      • world‘s leading music company
        • established worldwide in over 75 countries
        • Market leader with market share approx. 40% Physique and 50% Digital
        • mix of international artists and strong local catalogue
      • prestigious record labels
        • Motown, Polydor, Mercury, Deutsche Grammophon,
        • DefJam, Island, Verve, A&M, Geffen, Interscope, etc.
      • over 3,500 local & international top artists U2, Kaiser Chiefs, 50 Cent, Anna Netrebko, Metallica, Snoop Dogg, Amy MacDonald, James Brown, Rihanna, Mika, Nelly Furtado, Timbaland, Amy Winehouse, Rammstein, Lady Gaga, etc.
    • Universal Music Belgium- Luxembourg
      • Belgium’s leading music company
        • Based in Brussels
        • Market leader with market share approx. 42% Physique and 60% Digital
        • Dedicated Digital & Partnership team
      • Strong French Catalogue Adamo, Brel, Axelle Red, Zazie, Calogero, Florent Pagny, Alain Bashung, Superbus,
      • Top local Artists dEUS, Admiral Freebie, Milk Inc, Silver, Helmut Lotti, Eva de Roovere, Marco Borsato, Kate Ryan, Adamo
    • Stakeholders in Music Songwriter & Author (Belgian representative: SABAM) Artist & Management (Belgian representative: SIMIM) UM, land of distribution UMGI Local Label of Signing Distribution Consumers
    • An industry in transition…
      • Music Market -30% since 2000
      • Digital music 2008:
        • +23%, 11.5M € total sales but
        • ..only 10% of total sales compared to
        • a 20% European Average
      • 95% of all digital music is ILLEGAL
        • Ratio 1:20 (cfr. IFPI/BEA)
    • Action Plan
      • Diversify! (Merchandising, books…)
      • Optimize costs
      • From B2B to B2B2C
      • Focus on partnerships! Implement new business models!
      • Improve Content – Exclusivities per channel
      • Innovation! Focus on mobile music!
    • Evolution Music & Mobile Analog " Red Book " two-channel 16-bit PCM encoding at a 44.1 kHz sampling rate per channel Mobile Phone Ringtones ringbacktones Digital Music-Player MP3 AAC Mobile Phone MP3 AAC iTunes & CD Digital mobile format Mobile Music Unlimited Downloads Subscription
    • Recommendation Technology
    •       “ I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.”   Steve Jobs
    • Thanks!