Mobile Monday Um 14 09 09

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Universal music vison on mobile music by Benny Lanoizele presentation at mobile monday Brussels 14/9 event

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Mobile Monday Um 14 09 09

  1. 1. Mobile Music
  2. 2. Index <ul><li>Presentation Universal Music </li></ul><ul><li>Stakeholders in Music </li></ul><ul><li>Evolution Music & Mobile </li></ul><ul><li>Current Issues </li></ul><ul><li>Future </li></ul>
  3. 3. Universal Music Group International (UMGI) <ul><li>world‘s leading music company </li></ul><ul><ul><li>established worldwide in over 75 countries </li></ul></ul><ul><ul><li>Market leader with market share approx. 40% Physique and 50% Digital </li></ul></ul><ul><ul><li>mix of international artists and strong local catalogue </li></ul></ul><ul><li>prestigious record labels </li></ul><ul><ul><li>Motown, Polydor, Mercury, Deutsche Grammophon, </li></ul></ul><ul><ul><li>DefJam, Island, Verve, A&M, Geffen, Interscope, etc. </li></ul></ul><ul><li>over 3,500 local & international top artists U2, Kaiser Chiefs, 50 Cent, Anna Netrebko, Metallica, Snoop Dogg, Amy MacDonald, James Brown, Rihanna, Mika, Nelly Furtado, Timbaland, Amy Winehouse, Rammstein, Lady Gaga, etc. </li></ul>
  4. 4. Universal Music Belgium- Luxembourg <ul><li>Belgium’s leading music company </li></ul><ul><ul><li>Based in Brussels </li></ul></ul><ul><ul><li>Market leader with market share approx. 42% Physique and 60% Digital </li></ul></ul><ul><ul><li>Dedicated Digital & Partnership team </li></ul></ul><ul><li>Strong French Catalogue Adamo, Brel, Axelle Red, Zazie, Calogero, Florent Pagny, Alain Bashung, Superbus, </li></ul><ul><li>Top local Artists dEUS, Admiral Freebie, Milk Inc, Silver, Helmut Lotti, Eva de Roovere, Marco Borsato, Kate Ryan, Adamo </li></ul>
  5. 5. Stakeholders in Music Songwriter & Author (Belgian representative: SABAM) Artist & Management (Belgian representative: SIMIM) UM, land of distribution UMGI Local Label of Signing Distribution Consumers
  6. 6. An industry in transition… <ul><li>Music Market -30% since 2000 </li></ul><ul><li>Digital music 2008: </li></ul><ul><ul><li>+23%, 11.5M € total sales but </li></ul></ul><ul><ul><li>..only 10% of total sales compared to </li></ul></ul><ul><ul><li>a 20% European Average </li></ul></ul><ul><li>95% of all digital music is ILLEGAL </li></ul><ul><ul><li>Ratio 1:20 (cfr. IFPI/BEA) </li></ul></ul>
  7. 7. Action Plan <ul><li>Diversify! (Merchandising, books…) </li></ul><ul><li>Optimize costs </li></ul><ul><li>From B2B to B2B2C </li></ul><ul><li>Focus on partnerships! Implement new business models! </li></ul><ul><li>Improve Content – Exclusivities per channel </li></ul><ul><li>Innovation! Focus on mobile music! </li></ul>
  8. 8. Evolution Music & Mobile Analog &quot; Red Book &quot; two-channel 16-bit PCM encoding at a 44.1 kHz sampling rate per channel Mobile Phone Ringtones ringbacktones Digital Music-Player MP3 AAC Mobile Phone MP3 AAC iTunes & CD Digital mobile format Mobile Music Unlimited Downloads Subscription
  9. 10. Recommendation Technology
  10. 11.       “ I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.”   Steve Jobs
  11. 12. Thanks!

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