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Mobile monday intro to social media on mobile
 

Mobile monday intro to social media on mobile

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Socal Media in Mobile

Socal Media in Mobile

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  • Foreseen increase from 2009 till 2014: 39*

Mobile monday intro to social media on mobile Mobile monday intro to social media on mobile Presentation Transcript

  • Social Media on Mobile What’s hot for 2013 ?
  • Georges-Alexandre Hanin CEO – Founder @mobilosoft @gahanin
  • 33%http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
  • 36%http://www.moodoffday.org/
  • 54%Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
  • In 2013, consumers will look to their mobiledevices to maximize absolutely every moment*http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013
  • http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
  • • 71% Visit social Networks*• 31% Visit at least once a day*http://hbr.org/2013/01/how-people-really-use-mobile/ar/1* http://www.ourmobileplanet.com
  • Social shoppinghttp://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-shopping-companion
  • Do they use social media while shopping ?15-25 y 25-40 y 37% Yes 36% Yes No No 63% 64% 40 + 0 19% Yes No 81%
  • What is their favorite network ? 25% Pinterest 31% 93% Facebook 88% 48%Foursquare Men 59% Ladies 33% Twitter 19%
  • What is their favorite topic ? Percentage About an event happening in the 44% store Aout a product 55% About a promo 50% About a totally other 61% topic About the shop itself 55%
  • Will they use more social media while shopping ?15-25 y 25-40 y 0 37% 36% Yes Yes No No 73% 64% 40 + 0 47% Yes 53% No
  • Diesel on Facebook
  • Total Belgium on Foursquare
  • Belgium is the Foursquare country !https://foursquare.com/infographics/500million
  • Pinterest – by Oscar de la Renta
  • Critical success factors1. Think “Action”2. Optimize for mobile3. Reward customers
  • Test your media for mobile
  • And your places for actions
  • Mobile video – x39 in 5 yearshttp://www.businessinsider.com/state-of-internet-slides-2012-10#-59
  • Snapchat
  • More info ?• Contact: ga@mobilosoft.com• Blog: http://www.mobilosoft.com/blog• Audit tools: – Test your site: http://www.mobilosoft.com – Test your places: http://www.mobilosoft.com