Your SlideShare is downloading. ×
0
so LO           mo                   make mobile useful – Mobile Monday Dec 12 2012@patrickbosteels
www.tcsdigitalworld.com30 co-workers5 countries5 locations: Brussels - LondonParis - Amsterdam - Timisoara―we develop your...
Consumer facing Brands                          “I Love Beer”@patrickbosteels
key customers@patrickbosteels
LBS Location Based Service                          GSM                          Assisted GPS                          IPS...
Accuracy • 1 - 50 m: RFID - Sonar / Ultrasound - GPS, AGPS - WiFi-   Network positioning e.g. RADAR – Bluetooth - NFC • 50...
Google IPS •    Google Maps 6.0 ->      IPS, upload floor      plans to the Maps      database •    Google claims 5-10m   ...
Palm VII, released in 1999. ZIP code-level positioning information: Weather.comapp from The Weather Channel, TrafficToucha...
No hype                           QR code                              NFC@patrickbosteels                   Context-aware...
NFC Near Field Communication    4 cm or less    operates at 13.56 MHz    and at rates ranging from    106 kbit/s to 848 kb...
Social Media -> Global Mobile       -> Local@patrickbosteels
@patrickbosteels
@patrickbosteels
@patrickbosteels
SCVNGER Buffalo Wild Wings • all 730 of its locations • a 12-week campaign leading up to March Madness. • thrive on compet...
Starting with location - loyalty NFC in the shop and at the dentist: • Information • Loyalty • Coupon • Context awareness ...
Location = Local@patrickbosteels
Retailers awake Mobile marketing will be the base of CRM for the future retail?@patrickbosteels
M-commerce@patrickbosteels
Mobile is the new bank platform With a new interface -> like Kinect, face recognition etc & •    Crowdfunding, peer-to-pee...
the Bank Google’s CEO Larry Page: ―The perfect search engine,‖ says Page, ―would understand exactly what you mean and give...
Tap your Music                   In store                              Poster@patrickbosteels
@patrickbosteels
Just do it... R&D projects we are involved in: • empathic and context aware systems • Internet of services / things - all ...
NOW       Try a lot   and work hard(er)@patrickbosteels
Q&A                    Thanks for your time.                   Have a remarkable day !@patrickbosteels
Upcoming SlideShare
Loading in...5
×

Mobile Monday Brussels: SoLoMo - TCS Digital World

797

Published on

TCS Digital World's presentation on SoLoMo, by Patrick Bosteels
Mobile Monday - December 12th.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
797
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Indoor positioning
  • scavenger
  • Larissa Mayer
  • Transcript of "Mobile Monday Brussels: SoLoMo - TCS Digital World"

    1. 1. so LO mo make mobile useful – Mobile Monday Dec 12 2012@patrickbosteels
    2. 2. www.tcsdigitalworld.com30 co-workers5 countries5 locations: Brussels - LondonParis - Amsterdam - Timisoara―we develop your idea in the digital world‖Focus on Mobile Cross platform@patrickbosteels
    3. 3. Consumer facing Brands “I Love Beer”@patrickbosteels
    4. 4. key customers@patrickbosteels
    5. 5. LBS Location Based Service GSM Assisted GPS IPS@patrickbosteels
    6. 6. Accuracy • 1 - 50 m: RFID - Sonar / Ultrasound - GPS, AGPS - WiFi- Network positioning e.g. RADAR – Bluetooth - NFC • 50 - 500 m : WiFiAP ID - Cellular-Network positioning • 500m - 5 km: Cell ID • 5 km + : IP address@patrickbosteels
    7. 7. Google IPS • Google Maps 6.0 -> IPS, upload floor plans to the Maps database • Google claims 5-10m accuracy indoors - venue owners place wifitracking nodes stations inside the buildings@patrickbosteels
    8. 8. Palm VII, released in 1999. ZIP code-level positioning information: Weather.comapp from The Weather Channel, TrafficTouchapp from Sony-Etak / Metro Traffic.@patrickbosteels
    9. 9. No hype QR code NFC@patrickbosteels Context-aware Mobile Services
    10. 10. NFC Near Field Communication 4 cm or less operates at 13.56 MHz and at rates ranging from 106 kbit/s to 848 kbit/s Old stuff Nokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004 Big players are in: Google/Android, WP7, Samsung, Nokia…@patrickbosteels
    11. 11. Social Media -> Global Mobile -> Local@patrickbosteels
    12. 12. @patrickbosteels
    13. 13. @patrickbosteels
    14. 14. @patrickbosteels
    15. 15. SCVNGER Buffalo Wild Wings • all 730 of its locations • a 12-week campaign leading up to March Madness. • thrive on competition, community and games. • first 3 weeks, nearly 30,000 players. Ended with 184,000 players at 730 BWW locations. • 100 million social impressions via Facebook and Twitter! • 1 in 3 users played multiple times@patrickbosteels
    16. 16. Starting with location - loyalty NFC in the shop and at the dentist: • Information • Loyalty • Coupon • Context awareness • Insights@patrickbosteels
    17. 17. Location = Local@patrickbosteels
    18. 18. Retailers awake Mobile marketing will be the base of CRM for the future retail?@patrickbosteels
    19. 19. M-commerce@patrickbosteels
    20. 20. Mobile is the new bank platform With a new interface -> like Kinect, face recognition etc & • Crowdfunding, peer-to-peer loans. • The bank as a middle man is over. • Google has over 200 bank licenses worldwide. • Amazon.com in September 1999 -> 1-Click@patrickbosteels
    21. 21. the Bank Google’s CEO Larry Page: ―The perfect search engine,‖ says Page, ―would understand exactly what you mean and give back exactly what you want‖. ―This was the power behind Google’s early success obviously, but we could easily paraphrase this for banking — the perfect bank would understand what you need and give you exactly what want …‖.@patrickbosteels
    22. 22. Tap your Music In store Poster@patrickbosteels
    23. 23. @patrickbosteels
    24. 24. Just do it... R&D projects we are involved in: • empathic and context aware systems • Internet of services / things - all around mobile • ict for smart cities@patrickbosteels
    25. 25. NOW Try a lot and work hard(er)@patrickbosteels
    26. 26. Q&A Thanks for your time. Have a remarkable day !@patrickbosteels
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×