Mobile Monday Background and spirit <ul><li>Mobile Monday defines itself as “the community of professionals of mobility”. </li></ul><ul><li>Mobile Monday started in Finland in September 2000 with a meeting on a Monday with some professionals of the mobile telephone world; </li></ul><ul><li>At present world-wide city chapters have sprung up in a loose grassroots way around the globe. </li></ul><ul><li>This loose network has been recognized as a catalyst for mobile innovation. </li></ul><ul><li>The Mobile Monday spirit is one of open innovation and is seen as a catalyst for mobile innovations. It is done by enthusiasts where grassroots is the key. </li></ul>
Principle and objectives <ul><li>The principle is a meeting on a Monday of the month, in a convenient place. These free meetings, on invitation, bring together 75-150 professionals. They are mostly organized around 2-3 number of thematic presentations (local companies, investors, researchers, ‘visionaries’,) and are the place of informal exchange between participants. </li></ul><ul><li>Objective for Mobile Monday Brussels is to create right (human) connections for the second wave of mobile ecosystem are needed: an open mobile internet, with real broadband that opens up a lot of possibilities. These connections are linking up academic research- established industry players - mobile enthusiasts- start-ups- marketers, mobile developers. </li></ul>
Lessons learned since launch momobxl <ul><li>Bottleneck considered absence of flat fee mobile data. Issue of different platforms and web or apps </li></ul><ul><li>Developpers attracted to take part in the various mobile operating platform </li></ul><ul><li>Key question for future: Answer to the SO WHAT? question meaning that clear business models need to emerge that take advantage of technological possibilities </li></ul><ul><li>Mobile Monday Brussels will therefore pursue its catalyst role by focusing on cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem and providing a voice for the community. </li></ul>
Scheduled events <ul><li>3/5 Augmented reality </li></ul><ul><li>28/6 Mobile Machines </li></ul><ul><li>4/10 Mobile Games </li></ul><ul><li>6/12 Mobile (operator) data strategy: broadband, LTE, network bundling </li></ul><ul><li>And anything that can boost cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem. </li></ul>
Background market info <ul><li>Numbers (Comscore) </li></ul><ul><li>3 Trends (Morgan Stanley report) </li></ul>
Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens ) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5
Background : Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers
Do not be biased by smartphones: mobile internet means more.
Screen agers will want to access their content with any device
Think about LOCATION awareness in your application.