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Mobile monday Brussels presentation and Trends

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general presentation of Mobilemonday concept; Trends to watch out for; droidcon.be of 2/4

general presentation of Mobilemonday concept; Trends to watch out for; droidcon.be of 2/4

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  • Network regular meetings, exchanges , malaysia, amsterdam, barcelona
  • Over the past months incremental growth of speakers on various topics location based, moible apps, mobile marketing, point of sales,…
  • At various places with networking opportunities
  • Innovations
  • Site – partiicpate-sponsors see the website
  • Belgium 3G HSPA rollouts – bottlenecks
  • Insight 1: do not be biased by smartphones: mobile internet is bigger
  • Trend 1: unified digital locker the consumer will want to access its content on all of these different objects :who will be the winner Facebook?
  • Trend 3 on the tecgh side location awareness verty important enabling technology geo20.eu
  • Site – partiicpate-sponsors see the website
  • Transcript

    • 1.
      • DROIDCON 2/4/2010
      • Mobilemonday Brussels
      • #momobxl
      • Mobilemonday.be
      • Presentation by:
      • Tanguy De Lestré
      • +32486384618
      • [email_address]
    • 2. Mobile Monday Background and spirit
      • Mobile Monday defines itself as “the community of professionals of mobility”.
      • Mobile Monday started in Finland in September 2000 with a meeting on a Monday with some professionals of the mobile telephone world; 
      • At present world-wide city chapters have sprung up in a loose grassroots way around the globe. 
      • This loose network has been recognized as a catalyst for mobile innovation.
      • The Mobile Monday spirit is one of open innovation and is seen as a catalyst for mobile innovations. It is done by enthusiasts where grassroots is the key.
    • 3.  
    • 4. Principle and objectives
      • The principle is a meeting on a Monday of the month, in a convenient place. These free meetings, on invitation, bring together 75-150 professionals. They are mostly organized around 2-3 number of thematic presentations (local companies, investors, researchers, ‘visionaries’,) and are the place of informal exchange between participants.
      • Objective for Mobile Monday Brussels is to create right (human) connections for the second wave of mobile ecosystem are needed: an open mobile internet, with real broadband that opens up a lot of possibilities. These connections are linking up academic research- established industry players - mobile enthusiasts- start-ups- marketers, mobile developers.
    • 5.  
    • 6. Faces
    • 7.  
    • 8. Lessons learned since launch momobxl
      • Bottleneck considered absence of flat fee mobile data. Issue of different platforms and web or apps
      • Developpers attracted to take part in the various mobile operating platform
      • Key question for future: Answer to the SO WHAT? question meaning that clear business models need to emerge that take advantage of technological possibilities
      • Mobile Monday Brussels will therefore pursue its catalyst role by focusing on cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem and providing a voice for the community.
    • 9. Scheduled events
      • 3/5 Augmented reality
      • 28/6 Mobile Machines
      • 4/10 Mobile Games
      • 6/12 Mobile (operator) data strategy: broadband, LTE, network bundling
      • And anything that can boost cross-fertilisation between real society needs, business needs, and technological (development) possibilities, this to arrive at a strong local Mobile Ecosystem.
    • 10. Get involved! www.mobilemonday.be
    • 11. Background market info
      • Numbers (Comscore)
      • 3 Trends (Morgan Stanley report)
    • 12. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens ) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5  
    • 13. Background : Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers  
    • 14. Do not be biased by smartphones: mobile internet means more.
    • 15. Screen agers will want to access their content with any device
    • 16. Think about LOCATION awareness in your application.
    • 17. Enjoy! www.mobilemonday.be