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Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
Mobile Monday: Background Notes Appsmarathon Study
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Mobile Monday: Background Notes Appsmarathon Study

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  1. 
Presented at appsmarathon.euSurvey results: Belgian Mobile developer September 20111/ IntroBetween mid august and mid-September 2011, a questionnaire was put on-line aboutBelgian mobile developer profile. This questionnaire was pushed through social mediachannels, through newsletters, and to the registrants to the appsmarathon.eu event of 26 th ofSeptember 2011. Nearly 70 responses were received on 20/9/2011, making it representativeenough for this niche market.2/ AimThe aim of the survey is to have a better idea of who is the Belgian mobile developer ofthose little program codes animating tablets and smartphones of this world. With this surveya better understanding of their environment is also brought to this emerging group ofdevelopers.3/ CreditCredit goes to Mobilemonday, Agoria, Sirris for suggesting questions, and toDevelopereconomics from vision mobile. (link:http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf) Indeed the survey asked the same questions than visionmobile and so a comparison was possible as well as a sanity check of the data received.And overall the Belgian figures are in line with the International survey from Visionmobile,_4/ Main outcomesProfile: a Belgian mobile developer is first working in a startup, than as a hobbyist, thanworking in an agency. Results of vision mobile international study show a more maturemarket than in Belgium with a lot of in house development already, which is not yet on thescope in the Belgian survey. 1


  2. 
The top 3 areas for a mobile developer are: the Antwerp region, the Brussels region,theFlemish Brabant province.MoneyStill the path to richness is rough everywhere. A lot of mobile apps developers are doing it asa hobby and vision mobile suggests that worldwide they are making less than 1000 USD amonth. Creating apps for the world market comes only in third position with the ‘restcategory’ being a profile that combine mobile with other development like the web or freelance projects.
.ChallengesChallenges faced with are clearly hobby taking a lot of time, combined with a lot ofuncertainties; technical (platform) and commercial challenges nextRole of mobile operatorVisionmobile wrote “Traditionally, application developers have been cold and uncertain as tothe role the operators can play in a software world;” The survey result indicates a massiveresponse to the main role of the mobile operator limited to providing mobile data and noother roles defined at this stage.DistributionMain source of distribution is the appstore closely followed by own websites; other channelslike operator portals are minimum for the moment.Type of applicationUnlike to popular belief, Belgian mobile developers are not all developing little games,comingonly in number 4 and preceded by utility, productivity and business apps.Number of applications.Developpers in the category ‘not having developed an app’ is lowering form 30 to 12%; in2011 a majority of them has developed between 1-5 apps; the group of app developershaving build between 6-10 and more than 10 has tripled from 2010 to respective 10% and16%Selection of Development platformsHere is an interesting update compared to vision mobile, as HP webOS disappeared. Maintraction and potential remain for top 3 IOS, Android, and HTML web apps. WP7 shows a lotof potential and also Blackberry. Symbian and Java are in the category ‘burning’ platforms,and other platforms have not enough market uptake to show significant trends. 2


  3. 
 70
 60
 50
 40
 do
not
use
 30
 abondon
 intent
 20
 use
 10
 0
Graph: different platforms in terms of use, intention to use, intention to abandon, and do notuse.5/ Detailed graphs:Would you consider yourself: 3


  4. 
Hobbyist 17%Student 3%Start-up 23%Freelancer 16%Working at Agency 16%Working at Integrator 9%In house IT development 9%Other 7%How do you make money with mobile development?I work as a freelancer on customer projects 23%I’m not really making a living out of it, I just do it as a hobby 32%I aim at world domination with my cool app 23%Other 22%I am facing the following issues:I cannot choose which platform to focus on. 14%I’m looking for funding to bootstrap my business 12%I have a hard time balancing my day time job with my hobby 35%projectsMy mobile app gets little traction in the app stores 13% 4


  5. 
Other 26%Role of the mobile operatormobile data provider 58%mobile voice provider 7%payment provider 3%API provider 3%leave developers alone 17%providing support 9%supermarket for 3rd party mobile services 1%Apps distribution channels 5


  6. 
Type of applicationNumber of apps developed 2010 6


  7. 
Number of apps developed 2011Location of a Mobile developer (%) 7


  8. 
 %
of
Developer
(postcode)
per
Belgian
province
 Antwerpen
 Brussel
 VL
Brabant
 Limburg
 Oost
Vlaanderen
 W
Brabant
 %
 Namen
 Luik

 West
Vlaanderen
 0
 5
 10
 15
 20
 25
6/ About Mobile Monday BrusselsMobilemonday brings together mobile enthusiasts, to work on the new mobile value chainthat has emerged since two years. By doing so mobilemonday.be has attracted a number oflinchpins in the business development and marketing world. We increasingly focus onprofessionalising the way mobile apps developers can get their products to the market. Ourgoal is to match the existing mobile developers with the emerging mobile demand, so that areal local sustainable mobile ecosystem can flourish.Since 2008 a core team gives direction to the Mobile Monday community. It is composed ofactive companies, research groups, and supported by associations like Agoria and AWT.Since mid 2009, tcs digital world supports and enables Mobile Monday Brussels by providingproject management resources, and Corelio with hosting and catering.Since mid 2010 a supporting official organisation has been created (Commons VOF),managed by Patrick Bosteels and Tanguy De Lestré.For more information, don’t hesitate and contact:Tanguy De Lestréinfo@Mobilemonday.be+ 32 486 38 46 18Ine Peers, project manager Mobile Mondayinep@thecreativestores.com+32 2 880 94 39 8


  9. 
Patrick Bosteelspatrickb@tcsdigitalworld.com+32 477 48 28 70Commons VOF, 0829297045, Leopoldlaan 4 bus 2, 9300 AalstTcs digital world, Jetselaan 120, 1090 Brussels 9



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