MEC- cases of augmented reality

mec : mobile cases

Killthespot.be [Louis Widmer]
Challenge
Launch a new anti-acne product
Rejuvenate its image
Be sure the samples land in the right hands
Solution deliverables
micro site + Banners + m-couponing sample

Killthespot [Louis Widemer]

Killthespot.be [Louis Widmer]
Results
More than 6.400 coupons sent during the first 2 days of campaign
The whole stock of samples distributed by the end of the campaign (15.000 pieces)
We totally avoided frustration of not finding the product in pharmacies
Mobile Marketing Case presented @ Digital Marketing First => PR

Mobile Trailer On Demand [UPI]
Challenge
Reach very mobile 15-34’s with promotional video trailers (the most effective sales tool for new film promotion) within very limited budget.
Be innovative
GPRS server platform + mobile site + posters & magazine advert
http://fwd4.me/M66 (mobile browsing)

Results
More than 700 downloaded trailers during the first week
Cost of 1 min. trailer airing down by 95% compared to traditional AVE media
Creation of the first BE mobile movie trailer chanel
Mobile Marketing Case presented @ Digital Marketing First => PR

Virtual open door days [Mercedes]
Challenge
Mercedes-Benz wanted to organize an “open door days” campaign to attract new prospects for the dealers. Knowing that : - all car brands organize open door days all the time - the number of show room visits declines year after year - there wasn’t any specific news like a new car launch We had to come up with a different approach to attract customers. That’s why we managed the 1st “ virtual ” open door days through Augmented Reality together with the creative agency VVL-BBDO.
AMMA09 BEST INTEGRATED USE OF DIGITAL MEDIA

Conclusion
Each of those cases are very simple but also strong because they use technology as it is:
a middle to reach, engage & dialogue with our audience at their convenience
a middle to nurture advertisers with real metrics
a middle to simplify things in the fierce media food chain
For all those realizations we use to work with partners.
Since 2010 we are proud to be Total Immersion’s BENELUX partner for AR.

http://www.mobilemonday.be	29
http://www.slideshare.net	25

MEC- cases of augmented reality

by Mobile Monday Brussels on May 07, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 54

Statistics

MEC- cases of augmented reality — Presentation Transcript