Mark Daemen Corelio, Current status & strategy of newspaper company"

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Corelio: Current status & strategy of newspaper company"
by Mark Daemen Corelio Connect
Presented during
1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?




Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels

Published in: Technology, News & Politics
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Mark Daemen Corelio, Current status & strategy of newspaper company"

  1. 1. Titel Current status & strategy of newspaper company 1th march 2010
  2. 2. Current status & What can you expect in the next 20”? strategy of newspaper company 1th march 2010 1.Vision 2.Learnings
  3. 3. Corelio Vision
  4. 4. CorelioMulti-Media Future Vision Television Radio Mobile E-mail Web Publications
  5. 5. Core print product will be concise, Tomorrow’s Newspaper Vision customized, interactive, on-demand Corelio Miniature versions of the core product will target under-served groups Deep, rich journalism will move online and be enhanced in virtual universe Digital options will multiply – get the newspaper anywhere, anytime, anyway Newspaper features will be unbundled … iTunes pay-per-click model You will buy a multi-media “membership” in the newspaper, not a print subscription “Citizen journalism” will become another source for newspapers like Reuters, AP Less “voice of God” (monologue), more “mirror of the community” (dialogue)
  6. 6. CorelioMulti-Media Future Vision
  7. 7. Current status & What can you expect in the next ”? strategy of newspaper company 1th march 2010 1.Vision 2.Learnings
  8. 8. 1. Mobile is growing Learnings 21/10 Launch iPhone app +400K impressies 1.000.000 750.000 500.000 250.000 0 february 2009 february 2010
  9. 9. 1. Mobile is growing Learnings
  10. 10. 2. Mobile is devices Learnings 40 35 34 february 2010 30 26 25 21 20 imp. % 20 visits % 16 14 15 10 9 10 6 4 5 0 Iphone BlackBerry Nokia HTC Windows Desktop
  11. 11. 2. Mobile is devices Learnings 5 4 4 february 2010 vs 2009 4 3 3 2 1 1 1 Page Views 1 Visits 0 0 Iphone BlackBerry Nokia HTC Windows -1 Desktop -1 -2 -2 -2 -3
  12. 12. 3. Androids have more fun Learnings 8 7,07 7 6 5 4,34 4 3,72 3,70 3,65 3,60 3,58 3,10 3,00 2,97 2,78 3 2 1 0 ry ia on lm ng q TC LG i le e d oi Pa n er ok ob Pa ss su ho H dr kB N Pi ic M m An Ip H ac Er Sa s w ny Bl do So in W
  13. 13. 4. Mobile is clicking Learnings Up to 4 times the ctr of its classic counterpart.
  14. 14. 4. Mobile is clicking… Learnings as it becomes more relevant Content-based as geo-targeting
  15. 15. 4. Mobile is clicking… Learnings as it becomes more relevant Live-reporting: stock exchange – sports competitions
  16. 16. 5. Peaks are news Learnings 1 2 3
  17. 17. 5. Peaks are news Learnings 1 2 3
  18. 18. 6. Mobile demands interactivity Learnings From jpg… to landingpage… to mobile site Jakob Nielsen GroupM Interactive – Mobile World Congress: Big A-brands are not yet adopting Mobile in full.
  19. 19. 7. Mobile needs trial Learnings m.standaard.be look for the banner on economy section
  20. 20. 8. Early adopters Learnings
  21. 21. 9. Challenges Learnings Measure audience CIM first steps now based on content- and adservers providers own the data Measure audience correctly what about wifi uploads for apps Every platform its app (BBC formaly asks standardization). Every site and app its advertising formats (splash, banners,…) Legislation (package deal) & flat fee
  22. 22. 10. Mobile Monday Learnings should be Mobile Wednesday 8,5% above average
  23. 23. Titel Q&A

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