Mark Daemen Corelio, Current status & strategy of newspaper company"

Titel Current status & strategy of newspaper company 1th march 2010

Current status & What can you expect in the next 20”? strategy of newspaper company 1th march 2010 1.Vision 2.Learnings

Corelio Vision

CorelioMulti-Media Future Vision Television Radio Mobile E-mail Web Publications

Core print product will be concise, Tomorrow’s Newspaper Vision customized, interactive, on-demand Corelio Miniature versions of the core product will target under-served groups Deep, rich journalism will move online and be enhanced in virtual universe Digital options will multiply – get the newspaper anywhere, anytime, anyway Newspaper features will be unbundled … iTunes pay-per-click model You will buy a multi-media “membership” in the newspaper, not a print subscription “Citizen journalism” will become another source for newspapers like Reuters, AP Less “voice of God” (monologue), more “mirror of the community” (dialogue)

CorelioMulti-Media Future Vision

Current status & What can you expect in the next ”? strategy of newspaper company 1th march 2010 1.Vision 2.Learnings

1. Mobile is growing Learnings 21/10 Launch iPhone app +400K impressies 1.000.000 750.000 500.000 250.000 0 february 2009 february 2010

1. Mobile is growing Learnings

2. Mobile is devices Learnings 40 35 34 february 2010 30 26 25 21 20 imp. % 20 visits % 16 14 15 10 9 10 6 4 5 0 Iphone BlackBerry Nokia HTC Windows Desktop

2. Mobile is devices Learnings 5 4 4 february 2010 vs 2009 4 3 3 2 1 1 1 Page Views 1 Visits 0 0 Iphone BlackBerry Nokia HTC Windows -1 Desktop -1 -2 -2 -2 -3

3. Androids have more fun Learnings 8 7,07 7 6 5 4,34 4 3,72 3,70 3,65 3,60 3,58 3,10 3,00 2,97 2,78 3 2 1 0 ry ia on lm ng q TC LG i le e d oi Pa n er ok ob Pa ss su ho H dr kB N Pi ic M m An Ip H ac Er Sa s w ny Bl do So in W

4. Mobile is clicking Learnings Up to 4 times the ctr of its classic counterpart.

4. Mobile is clicking… Learnings as it becomes more relevant Content-based as geo-targeting

4. Mobile is clicking… Learnings as it becomes more relevant Live-reporting: stock exchange – sports competitions

5. Peaks are news Learnings 1 2 3

6. Mobile demands interactivity Learnings From jpg… to landingpage… to mobile site Jakob Nielsen GroupM Interactive – Mobile World Congress: Big A-brands are not yet adopting Mobile in full.

7. Mobile needs trial Learnings m.standaard.be look for the banner on economy section

8. Early adopters Learnings

9. Challenges Learnings Measure audience CIM first steps now based on content- and adservers providers own the data Measure audience correctly what about wifi uploads for apps Every platform its app (BBC formaly asks standardization). Every site and app its advertising formats (splash, banners,…) Legislation (package deal) & flat fee

10. Mobile Monday Learnings should be Mobile Wednesday 8,5% above average

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Mark Daemen Corelio, Current status & strategy of newspaper company"

by Mobile Monday Brussels on Mar 02, 2010

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