Mobile marketplace overview by Anuj Khanna,

The future of Mobile Application Storefronts “ The world in your pocket” Market Overview by Anuj Khanna CEO, Wireless Expertise

Apple has set the bench mark and is currently the clear market leader in the mobile applications market.
Other handset vendors are late followers trying to still figure out their exact strategy though Nokia might leap frog ahead quicker than people think.
Mobile Operators face the challenge of Apps vs. Browser based content. They need to focus on both but currently they are not good at either.
Global smartphone penetration is still low (6/8%) so effective monetisation of browser based services is still an opportunity.
Consumer education and easy user interface is the key to success.
Research highlights

App Sales forecast Source: Wireless Expertise

Smartphone Sales forecast Source: Wireless Expertise

Growth forecast justification
Increase in low end smartphone sales.
New market entrants (PC and Laptop manufacturers to enter the market)
Possibility of every phone becoming a smart phone.
Open source OS.
Liberalisation of operator revenue share policies
Easy to use billing and payment interfaces.
Quick build SDK to develop applications.
Competition from South East Asian Vendors
Mainstream adoption of mobile apps and services from high street brands and businesses.
Consumer acceptance

Challenges
Content format and OS fragmentation.
Operator’s response to challenge from handset vendors and web brands.
Ability to monetise apps and content.
Confusing consumers with various formats and technical jargon.
Long term sustainability of application developers business model.
Repeating mistakes from the past and new walled gardens

Anuj Khanna, CEO, Wireless Expertise Mobile: +44 7916056916 Email: [email_address] www.wirelessexpertise.com

Mobile marketplace overview by Anuj Khanna,

by Mobile Monday Brussels on Oct 28, 2009

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