Lamosca

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Mobile street-game solution in different cities

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Lamosca

  1. 1. La mosca: Come out and play donderdag 25 juni 2009
  2. 2. Introducing La mosca • Publisher of location based games • Started in September 2006 • Based in Gent, Belgium • 8 games, most popular ‘The target’ donderdag 25 juni 2009
  3. 3. What are location based games? Your position on a map GPS phone Action in the city donderdag 25 juni 2009
  4. 4. Game screen Game screen with: - Map of the city (1 sq. km), scores, timings - Positions of virtual objects and players - Public locations are part of the game The phone continuously exchanges data with the game server donderdag 25 juni 2009
  5. 5. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
  6. 6. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
  7. 7. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
  8. 8. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
  9. 9. Always connected Game server collects positions and game actions 3 1 Phone gets position 2 Phone sends data through the wireless network donderdag 25 juni 2009
  10. 10. Picking up virtual tools donderdag 25 juni 2009
  11. 11. Picking up virtual tools donderdag 25 juni 2009
  12. 12. Commiting a virtual crime donderdag 25 juni 2009
  13. 13. Commiting a virtual crime donderdag 25 juni 2009
  14. 14. Defense tools • Radio jammer • Bulletproof jacket • Mine donderdag 25 juni 2009
  15. 15. donderdag 25 juni 2009
  16. 16. donderdag 25 juni 2009
  17. 17. OTHER LA MOSCA GAMES CODECRACKERS Treasure of the monk ECO PLANET CITYTRACKS The managers donderdag 25 juni 2009
  18. 18. The Target: Renting devices donderdag 25 juni 2009
  19. 19. The Target for individuals • Devices are rented by the players: 7 cities in Belgium, 7 in The Netherlands, 7 in France: more countries will be added! • Distribution through game centers, youth hostel, citygame shop, city, event company, ... • Group price of 105€ • Between 40 and 80 games per month per city donderdag 25 juni 2009
  20. 20. The Target for individuals • Average player profile: • No typical gamer! • Outdoor group entertainment • Bachelor parties • Average 28 years • 2/3 male donderdag 25 juni 2009
  21. 21. The Target for companies • Event companies in Belgium, The Netherlands and Lithuania offer our 8 games (The target, Citytracks, Codecrackers, Treasure of the Monk, Eco Planet, The Managers) • Big brands are playing, even police squads! • Very easy to play in new cities • More than 100 cities at this moment donderdag 25 juni 2009
  22. 22. The future donderdag 25 juni 2009
  23. 23. Distribution • Download games on the Web (PC/mobile), installed on memory cards or pre-installed • Play on your own phone, buy ‘credits’ online • Game related communities • Permanent games: step in and out of the game when it fits you (WoW like) donderdag 25 juni 2009
  24. 24. Permanent games • Play where you want, when you want, with whom you want • Connect with other players • New way of tourism donderdag 25 juni 2009
  25. 25. New opportunities • Broader audience than ‘classical’ games see: Wii • New domains like LB sports, tourism • New revenue streams: subscription, advertising, sponsored games, LB dating, ... donderdag 25 juni 2009
  26. 26. Thanks! kristof@lamosca.be www.lamosca.be donderdag 25 juni 2009

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