Julien Mourlon Mobile Music W

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Radio 2.0 manifesto by Julien Mourlon (Cleverwood) author of the radio 2.0 manifesto http://radio20.ning.com/ and of the Laid back experiment http://www.laid-back.be/ presentation at mobile monday Brussels 14/9 event

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Julien Mourlon Mobile Music W

  1. 1. Video might have killed the radio stars … but what about (mobile) internet? Julien Mourlon Mobile Monday – 14th of September 2009
  2. 2. About me & the Laid Back project <ul><li>Civil engineer with a passion for media. </li></ul><ul><li>From FM radio shows to online platform. </li></ul><ul><li>LDBK players & manifesto . </li></ul>
  3. 3. Radio is great but frustrating <ul><li>Doesn’t require 100% of our attention. </li></ul><ul><li>Accessible everywhere (although local). </li></ul><ul><li>All about the stories. </li></ul><ul><li>But how to… </li></ul><ul><li>Retrieve information? </li></ul><ul><li>Get listeners involved? </li></ul><ul><li>Break the linearity? </li></ul>
  4. 4. LDBK desktop player: the power of metadata
  5. 5. Mobile music? <ul><li>Mobile phones and music are both personal and emotional. </li></ul><ul><li>Mobile music is music, which is downloaded or </li></ul><ul><li>streamed to mobile phones… via a WiFI connection </li></ul><ul><li>or 3G cell phone connection. (wikipedia) </li></ul>
  6. 6. Mobile as remote control
  7. 7. What do we want to do with music? <ul><li>Selling? Promoting? Radio is a good place to meet customers. </li></ul><ul><li>Mono-media with experience/package is multimedia (sound + text + pictures + video) </li></ul><ul><li>This has to be real! </li></ul>
  8. 8. Give power to the listeners! <ul><li>Creating music? </li></ul><ul><li>Let listeners/brands use music to present themselves and generate « radio » programs. </li></ul><ul><li>Those streams should be easily available! </li></ul>
  9. 9. Audio RSS? Test the beta version: http://smartplayer.radionomy.com
  10. 10. Radio 2.0? <ul><li>Gather the various sources available online. </li></ul><ul><li>Allow listeners to make their own program grid. </li></ul>
  11. 11. What about traditional radio? <ul><li>Traditional radio stations are </li></ul><ul><li>strong trusted brands, they </li></ul><ul><li>should: </li></ul><ul><li>Offer multiple access points. </li></ul><ul><li>Become feels-like free, on-demand audio box curated and expert-produced. </li></ul><ul><li>Take in social recommendations. </li></ul><ul><li>Add extra-audio dimensions. </li></ul><ul><li>Bring exclusive content production one step further. </li></ul><ul><li>Related to real life events </li></ul>
  12. 12. Cleverwood is a trademark of Fair Wood Ventures sprl/bvba The way radio is done today is just one of the many possibilities we have to make radio in the coming years. For feedback, questions or if you think our experience can help you in your next generation radio projects, contact me: Julien Mourlon online radio consultant & online project manager mobile: +32 478 421218 email: julien.mourlon@cleverwood.be Cleverwood – Rue Dries 167 – 1200 Brussels – Belgium www.cleverwood.be

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