In the Pocket - Mobile Social Media- How to implement social media in your mobile strategy

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  • 1. Mobile Social Media Fitting Social Media in the Mobile Strategy @louisjonckheere
  • 2. We are a “ mobile agency ” We help advertisers, brands and organizations use the mobile channel in an effective and creative way.
  • 3.  
  • 4. What we do: Mobile Marketing
  • 5. I am going to talk about
  • 6. What is mobile social media?
  • 7. What is mobile social media? Desktop social networks go mobile + 100 million active mobile facebook users Mobile users are twice as active as desktop users In the UK 52% of the mobile internet comes from FB 62% of the twitter audience is mobile 61% of the mobile internet users in Belgium use social networks on their phone
  • 8. What is mobile social media? Share content through social networks Share social objects to your social network For family and friends For the world For your business network
  • 9. What is mobile social media? Connect with Social networks
  • 10. What is mobile social media? Connect with Social networks Share objects FB connect FB Open Graph Today
  • 11. What is mobile social media? Connect with social networks (FB connect) Access users' profiles Share information on Facebook. Asking users for extended permissions (like offline access, so you can still interact with their data when they're offline) Facebook connect technology works on: Web iPhone Android Symbian/Maemo (QT)
  • 12. What is mobile social media? Connect with Social networks (Open Graph) me Is a Fan of Is a member of I s friends with
      • The old graph
    People
  • 13. What is mobile social media? Connect with social networks (Open Graph) me Is a Fan of Is a member of I s friends with I s brother with likes likes Your company Your product Your content Your idea Your service
      • The new graph
    Objects
  • 14. What is mobile social media? Connect with social networks (Open Graph)
      • Going Mobile
      • Big opportunities
    Like en recommend content on the move Location aware updates & rewards More knowledge about the consumer Deeper integration with Facebook
  • 15. What is mobile social media? Location based social networks
  • 16. What is mobile social media? Social mobile gaming Connect games with Facebook/Twitter Integrate third party SDK’s (Scoreloop, Chrystal,..) It’s all about: Achievements – Leaderboards – Cooperation - Bragging Games dominate appetite for mobile apps 62% of smartphone users plays games Number one revenue driver in app stores
  • 17. Dealing with social media
  • 18. Dealing with social media Intrinsic motivators to use social media Connect friends network location events Express Altruism (Gratification) Fun Information creativity image- building charity advice humoristic hobbies ask questions opinion
  • 19. Dealing with social media Extrinsic motivators to use social media Money (Credits) Benefits (Gifts) Points (Achievements) Status (Badges)
  • 20. Dealing with social media Combination of intrinisic and extrinisic motivators Money B A L A N C E
  • 21. Get started
  • 22. Get started Steps to implement social media into mobile Money
      • Define objectives
    User acquisition & activation User engagement & retention User recommendation Conversion
      • Use social objects
    Define your objects Define the verb/action Make the objects social Define motivators 1 2 3 4 5
      • Choose platforms
    6
  • 23. Samsonite Travel Miles
  • 24. Concept: Earn miles & get gifts!
    • Social strategy:
    • Give something share-worthy
    • Earn extra miles by sharing!
  • 25. Samsonite – iPhone/Android Airmiles reinvented
  • 26. Samsonite – iPhone/Android Implementation social media
      • Define objectives
    1 User Acquisition & activation Conversion
      • Use social objects
    Define your objects 2 I won L eaving on a trip My travels
  • 27. Samsonite – iPhone/Android Implementation social media
      • Define objectives
    1 User Acquisition & activation Conversion
      • Use social objects
    Define your objects 2 Expression Connect Expression Define motivators 3 Benefits/gifts Status Benefits/gifts
  • 28. Samsonite – iPhone/Android
  • 29. Samsonite – iPhone/Android Implementation social media
      • Define objectives
    1 User Acquisition & activation Conversion
      • Use social objects
    Define your objects 2 Define motivators 3 Define your verb Make the objects social 4 5
  • 30. Pannestraat 67 9000 GENT +32 9 234 34 25 [email_address] www.inthepocket.mobi Don’t have a QR reader yet? Search for ‘QR code’ on your iphone or go to www.i-nigma.mobi on your mobile device Like to create a QR code yourself? Surf to http://qr.inthepocket.mobi/