Total immersion - Augmented reality

March 2010

Types of Augmented Reality Solutions Geolocation (Location-based) GPS accelerometer compass CV – camera reads marker CV – camera reads image Marker-based Tracking Markerless Tracking (MLT)

AUGMENTED REALITY, 2010 Going Mainstream

“ After years of use in academic and industrial circles -- not to mention
science fiction -- augmented reality is coming to consumers, who can expect to see it in their everyday lives in 2010.”
– 'Augmented reality' poised to alter perspectives
“ Augmented reality is set to infiltrate every aspect of our lives in 2010, with ecommerce one of the major growth areas.”
– Top 5 ecommerce trends for 2010

“ Every major consumer brand will have created an AR experience for consumers over the next few years.”
– Coca-Cola
“ The mind fairly boggles at all the different things AR could do. It's pretty tough to think of an arena that couldn't be transformed by devices with this capability.”
“ Its potential is huge. It’s a very natural way of exploring what’s around you.”
“ AR will be one of the top 10 disruptive technologies from 2008 through 2012.” “ It's a technology that can create innovative and sustained engagement between a brand and its target consumer through utility.”
“ I’ve been showing some examples to my seen-it-all friends, and they've been nothing less than blown away.”

AUGMENTED REALITY, 2010 Going Mainstream

1 N°1 Worldwide leader of the market
3 AR Platforms
10 Years of AR market expertise
17 Patents filed
100 Customers
72 Certified partners
67 Team Members
270 Projects delivered in 2009
10 Million $ Turnover
BY THE NUMBERS

GLOBAL COMPANY

SOME CLIENTS

Mobile AR – Maket demand
Consumer is an active player
Mobile immersive games
Interactive experiences on the go
Digital contact : Brand/Product/consumer
Pre-visualized product consumption
Sharing emotions
Instant Communities sites access
Instant access to useful content
Environmental or practical goods Infos
The remote control of your life, in the physical and virtual worlds

D’FUSION PLATFORM Trans/Cross Media Applications Web Mobile Home D’FUSION the NG AR Platform

Case Study: AVATAR License “ ...I knew that CGI was about to create a situation where we could do anything that we could imagine. McDonald's has stepped up and met that same level. I don't think anyone has seen anything like what they're doing with these tie-ins, the McD VISION augmented reality in particular…” – James Cameron

Mc Donald: Sebastian Siethof’s quote about TI: “ Phenomenal! TI went the extra mileage every step of the way. ” He went on to say that it is very smart for a small company to prove their partnership to McDs like this by going beyond the call of duty, showing dedication and technical know-how, demonstrating creative and overall leadership for multiple players involved in a complex project. He said that they have worked with a lot of companies and it is rare to work with one as forthcoming, transparent and with the degree of expertise as TI.

1 License, 1 technology and thousand of articles and million of users on the web
Coke Zero :

Mattel :

LG / MARVEL: First AR Comic & Android Application

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Total immersion - Augmented reality

by Mobile Monday Brussels on May 07, 2010

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Total immersion - Augmented reality — Presentation Transcript