The Nielsen Company Mo Mo Intro   June8th Buenos Aires
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The Nielsen Company Mo Mo Intro June8th Buenos Aires

on

  • 1,031 views

Tendencias Mobile: America Latina 

Tendencias Mobile: America Latina 

Statistics

Views

Total Views
1,031
Views on SlideShare
1,025
Embed Views
6

Actions

Likes
2
Downloads
9
Comments
0

1 Embed 6

http://www.slideshare.net 6

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Nielsen Company Mo Mo Intro June8th Buenos Aires Presentation Transcript

  • 1. quot;#$%#$&'()!*+,'-#! ./#0'&(!1(2'$(! 34$#!56!7889 !quot;#$%&'#(%)*+,+-.quot;/.%'().0+ 1+2334+56'+7%'*8'#+!quot;9/)#0!
  • 2. !quot;#8;9'.+!quot;#$%&'#E'+F#&'G! :$!2;#!<#='+$6!>0(?'-!')!2;#!&+4$20@!2;(2!0#A+02#%!2;#!,'==#)2!%0+A!'$!2;#! &+$B'%#$&#!'$%#C!6!B+--+D#%!,@!.0=#$2'$(!($%!E#$#?4#-(! F78! F89! 7;!7885! F;!7889+ F88! 9H! 9H! 9I! 9G! 55! 55! 5F! 57! 5K! 57! IH! I5! 58! IJ! H8! G8! 78! 8! ><! L1! *M! .<! LN! EO! 1.! ?)8'+@+A**+.'8/quot;#&'#(8+#BC33D+ H;'#('@+7%'*8'#+I#+J%#'+K;.L'0+M+A/.%*+34 !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ 2+ :;#'+<<=+2334+
  • 3. Nquot;O+(quot;+;(%*%P'+8/).'+E)86+)$('.+Equot;L'.%#>+'88'#(%)*+*%L%#>+'G/'#8'8+ Q+quot;$+.'8/quot;#&'#(8+O6quot;+8/'#&+quot;#!N42!+B!;+/#!#$2#02('$/#$2!P!1(2./! 1(2'$!./#0'&(!-#(%)!2;#!D+0-%!'$!)A#$%'$=!+$!#$2#02('$/#$2!+42)'%#!2;#!;+/#6! >0(?'-!0($Q#%!B'0)2!'$!2;#!0#='+$!B+--+D#%!,@!.0=#$2'$(+ F88R! 98R! 58R! I8R! H8R! J8R! J8R! K9R! G8R! KKR! K7R! KFR! K8R! K8R! 7IR! 78R! F8R! 8R! ><! .<! LN! *M! EO! L1! 1.+ ?)8'+@+A**+.'8/quot;#&'#(8+#BC33D! H;'#('@+7%'*8'#+I#+J%#'+K;.L'0+M+A/.%*+34 !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ C+ :;#'+<<=+2334+
  • 4. Nquot;O+(quot;+;(%*%P'+8/).'+E)86+)$('.+Equot;L'.%#>+'88'#(%)*+*%L%#>+'G/'#8'8+ Q+quot;$+.'8/quot;#&'#(8+O6quot;+8/'#&+quot;#!S#D!2#&;$+-+=@!A0+%4&2)!P!1(2./! O()2#0$!O40+A#!($%!1(2'$!./#0'&(!(0#!;'=;-'=;2#%!'$!2;#!4)#!+B!)40A-4)!/+$#@ '$! ,4@'$=!$#D!2#&;$+-+=@6!>0(?'-!($%!.0=#$2'$(!+$&#!(=('$!;'=;-'=;2#%!()!2;#!/(T+0! &+4$20'#)!D'2;'$!2;#!0#='+$+ F88R! 98R! 58R! I8R! H8R! J8R! GFR! G8R! K8R! 75R! 7GR! 77R! 77R! 78R! FJR! F7R! F8R! 8R! ><! .<! LN! EO! *M! L1! 1.+ ?)8'+@+A**+.'8/quot;#&'#(8+#BC33D! H;'#('@+7%'*8'#+I#+J%#'+K;.L'0+M+A/.%*+34 !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ R+ :;#'+<<=+2334+
  • 5. U;(2!(0#!*+,'-#!4)#0)!-++Q'$=!B+0V! !quot;#$)quot;$*quot;+,-./0,$ ,</+)$3+$4'/$ L+$W#0=#$&#V! *14/5quot;0(6! >#;(W'+0! L+$$#&2'W'2@V! !quot;#$%$&'($)quot;$ *quot;+,-./0,$.12/$ )/*3,3quot;+,$3+$4'/$ *14/5quot;0(6! .22'24%#)! &'147,$4'/$8-1934($ quot;:$*quot;+,-./07,$ X#(240#)V! /;</03/+*/6! OCA#0'#$&#! O$2#02('$/#$2V !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ S! :;#'+<<=+2334+
  • 6. :$!78856!2;#!%#W'&#!/(0Q#2!&+$2'$4#%!2+!=0+D! ,@!F5R!'$!1(2'$!./#0'&(Y+ =/>3*/,$?@3993quot;+,A! quot;#$%&!'()*%+#! GFJ! KJ8! 79H! 7K7! FI8! 58! 99! F7K! Z7GR! Z7GR! ZK9R! ZKHR! Z75R! ZF5R ZF5R 8F! 87! 8K! 8G! 8J! 8H! 8I! 85! Kquot;;.E'@++7%'*8'#+U'()%*+F#&'G+)#&+quot;O#+'8(%9)(%quot;#8+ !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ T! :;#'+<<=+2334+
  • 7. [2'--!;(W'$=!/($@!=0+D2;!+AA+024$'2'#)Y! FF7 9F! 9I! 5H! II! IF! 4536217! quot;#$%&!'(')*!+,,!-.%&! /'0!1,,23$ B05/+43+1$ C01D39$ E'39/$ Equot;9quot;.F31$ @G;3*quot;$ H/+/D-/91+ +,-./012,3$ !quot;#quot;$ %&&#%$ %'#%$ ((#%$ %)(#)$ *'#)$ Kquot;;.E'@++7%'*8'#+U'()%*+F#&'G+W+J)(%#+Hquot;E;8+Hquot;.'E)8(+W+5'*'Equot;+)#&+quot;O#+'8(%9)(%quot;#8! !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ V! :;#'+<<=+2334+
  • 8. Y>0(?'-!($%!*#C'&+!(0#!A4);'$=!1(2(/)! W+-4/#!4A! ]! S+34,$T19/,$ ST=$T19/,+ IBJB@$ JR! 7R BKLMNJONB$ ^FKR! 8R! CKBPOI$ FHR! HR! @MQOER$ 78R! KR! E!OIM$ ^9R! 7R! ERIR@COB$ ^9R! ^FHR! HMNMPSMIB$ ^FFR! ^JR! Kquot;;.E'@++7%'*8'#+U'()%*+F#&'G+M+X).%)(%quot;#+A/.3DYZ).34+L8+A/.3VYZ).3D! !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ D! :;#'+<<=+2334+
  • 9. :/(='$=!'/A+02($&#!')!A4);'$=!/+0#!($%!,#22#0! ,4'-2^'$!&(/#0() E1./01$ E1./01$UV@<;! H10$WX$U$Y$@<;! quot;4567,8!(&!4567,23! IBJB@$ HFR! F7R! H5R+ BKLMNJONB$ IHR! 7JR! 9FR! CKBPOI$ H8R! 5R! F58R! @MQOER$ IGR! FJR! F7R! E!OIM$ I8R! F8R! H5R! ERIR@COB$ G8R! JR! ^FGR! HMNMPSMIB$ HFR! 78R! GJR! Kquot;;.E'@++7%'*8'#+U'()%*+F#&'G+M+ [AZ+Z).+2334]! !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ 4+ :;#'+<<=+2334+
  • 10. _#W'&#)!;(W'$=!*4)'&!B#(240#)!(0#!=0+D'$=!B()2Y! H103143quot;+$$W! quot;4567,8!(&!4567,23! @Z[$Z91(/0$ K1)3quot;$@$ IBJB@$ KJR! JJR! GJR! G5R+ BKLMNJONB$ J9R! H7R! FJR! F9R! CKBPOI! 79R! H7R! F8FR! JHR! @MQOER$ JIR! JIR! F5R! KGR! E!OIM$ GKR! HKR! 78R! K7R! ERIR@COB$ 77R! K7R! KGR! G9R! HMNMPSMIB$ KGR! G7R! 7KR! I7R! Kquot;;.E'@++7%'*8'#+Zquot;^%*'+U'()%*+F#&'G+M+ <2+9quot;#(68+'#&%#>+%#+Z).E6_34 !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ <3! :;#'+<<=+2334+
  • 11. S#D!2#&;!($%!/+0#!B#(240#%!%#W'&#)!(0#! =0+D'$=!'$!.<`6!%#)A'2#!&(2#=+0@!W+-4/#! %0+A)+ Hquot;9-./$M>quot;9-43quot;+$]$B05/+43+1$ Hquot;9-./$M>quot;9-43quot;+$]$B05/+43+1$ [^$L/+/0143quot;+$ [L$ 7H5! O+)-,40($ @Z[$ U$Y$@<;$ F9F! K1)3quot;$@$ U$V$@<;$ FJF! T.104<'quot;+/$ K1)3quot;$@$ FF9! U$V$@<;$ @Z[! FFJ! T.104<'quot;+/$ U$Y$@<; F88! F8H! @quot;F39/$O+)-,40($ 5G! _V`a$ _Y`a$ _[`a$ _b`a$ _V`c$ Kquot;;.E'@++7%'*8'#+U'()%*+F#&'G! !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ <<! :;#'+<<=+2334+
  • 12. L+$&-4)'+$#)! quot; A9'.%E)+J)(%#)+*`&'.)+)+#%L'*+>*quot;^)*+'#+/.'&%8/quot;8%E%a#+ )+>)8().+'GE'&'#('8+$%#)#E%'.quot;8+'#+b#(.'('#%9%'#(quot;+ $;'.)+&'*+Nquot;>).+0+/.quot;&;E(quot;8+Equot;#+7;'L)8+5'E#quot;*quot;>`)8! quot; c;.)#('+'*+233D+*)+E)#(%&)&+&'+bd;%/quot;+!'*;*).'8+'#+ *)+U'>%a#+8%>;%a+E.'E%'#&quot;=+'8/'E%)*9'#('+ )/)*)#E)&quot;+/quot;.+/)`8'8+Equot;9quot;+?.)8%*+0+ZeG%Equot;+Equot;#+ 9'#quot;.'8+#%L'*'8+&'+c'#8%&)&! quot; Zf8+&'*+T3Q+&'+*quot;8+bd;%/quot;8+d;'+8'+%#Equot;./quot;.).quot;#+)*+ 9'.E)&quot;+&'+A9'.%E)+J)(%#)+'#+*quot;8+g*(%9quot;8+<2+9'8'8+ E;'#()#+Equot;#+!f9).)=+E)&)+L'P+Equot;#+9)0quot;.+&'$%#%E%a#! quot; b#+A.>'#(%#)+E'.E)+&'*+T3Q+&'+*quot;8+#;'Lquot;8+bd;%/quot;8+ )&d;%.%&quot;8+E;'#()#+Equot;#+Z/C+0Wquot;+U)&%quot; !quot;#$%&'#(%)*+,+-.quot;/.%'().0++!quot;/0.%>6(+1+2334+56'+7%'*8'#+!quot;9/)#0+ <2! :;#'+<<=+2334+
  • 13. *4&;()!=0(&'()! *(02a$!b#0$c$%#?=+h'.'#('+&'+!;'#()8+ Z).(%#iN'.#)#&'Pj#%'*8'#iEquot;9+ kSR<<+RD4<Y<<33 !quot;#$%&'#(%)*+,+-.quot;/.%'().0+++++!quot;/0.%>6(+ 1+ 2334+56'+7%'*8'#+!quot;9/)#0!