Mobile Monday: My Space

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Nuevo encuentro de MOMO Buenos Aires: Modelos de negocio, camino a la convergencia

Nuevo encuentro de MOMO Buenos Aires: Modelos de negocio, camino a la convergencia

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  • 1. Martin Kogan Director Sales & BD South Cone MoMo Buenos Aires Junio 2009
  • 2. 2
  • 3. MySpace Mobile 3
  • 4. MySpace Mobile 4
  • 5. MySpace Mobile 5
  • 6. MySpace Mobile: Stats 6
  • 7. MySpace Mobile: Analysts Facts • According to ABI Research, 70 % of people who use social networks on mobile are on MySpace • Juniper Research: social networking services will account for 50 percent of the total mobile operator revenue, with the number of active mobile social network subscribers accelerating from 14 million in 2007 to 600 million in 2012. • Mobile operator revenues from UGC will increase x10 in 5 years, rising from $576 million in 2007 to $5.74 billion by 2012. 7
  • 8. MySpace Mobile: Monetization • Inventory monetization through MySpace Sales & AdNetworks • Banners: CPM or Sponsorship • Clients: Ford, Saturn, Warner Brothers, Toyota 8
  • 9. Case Study: Secret Show 9
  • 10. Gracias! mkogan@myspace-inc.com