Lin Tan , CSO & Co-Founder, @ 檀林 _hootch Design for an Augmented Reality World
What is Augmented Reality?
Terminator Vision +
+ Ordinary  Reality
= Augmented  Reality
 
Mobile AR is New Mass Medium
Why Mobile AR is this important
Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Mobile phones are like the b...
Augmented reality finishes what the internet started
Internet 1.0  (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping” Internet 2....
Broadly, what are the effects of Augmented Reality? <ul><li>Increased transparency </li></ul><ul><li>Reduced privacy </li>...
Choose your context, choose your data sets
 
Social Augmented Reality <ul><li>The knowledge of joining a crowd and knowing: </li></ul><ul><li>Who do I know here? </li>...
Who really becomes empowered?
Who also becomes empowered?
What is still holding us back? Mobile Processing power Some of these apps running  <10fps  Screen size Are small relative ...
What is getting better? Mobile Processing power Moore’s inexorable law Screen size Tablets, new tech foldable/rollable? Hu...
As a designer, you can choose sides  If you are a mobile designer, there’s no shortage of  paying work ahead
<ul><li>Don’t drop augmented reality </li></ul><ul><li>I ran out of batteries so I can’t buy a coffee </li></ul><ul><li>I ...
<ul><li>The Future is already here –  </li></ul><ul><li>It’s just unevenly distributed.  </li></ul><ul><li>William Gibson ...
Demo
Company Intro <ul><li>To become the AR Browser and New Media Platform of Choice in China </li></ul><ul><ul><li>Founded in ...
Founder Team Hope Xiao, CTO & Co-Founder  Ex-CA Security Tech Manager for Great China, IBM Solution Architect in GTS, Secu...
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  • development of our industry “in order to make the physical world our platform” to accelerate the
  • Senscape for mo mo bj 530

    1. 1. Lin Tan , CSO & Co-Founder, @ 檀林 _hootch Design for an Augmented Reality World
    2. 2. What is Augmented Reality?
    3. 3. Terminator Vision +
    4. 4. + Ordinary Reality
    5. 5. = Augmented Reality
    6. 7. Mobile AR is New Mass Medium
    7. 8. Why Mobile AR is this important
    8. 9. Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Mobile phones are like the billion roofing nails that tie the cloud down to earth.
    9. 10. Augmented reality finishes what the internet started
    10. 11. Internet 1.0 (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping” Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media Augmented Reality (2009…) is where mobile technology and wireless broadband make the internet finally ubiquitous. And inescapable.
    11. 12. Broadly, what are the effects of Augmented Reality? <ul><li>Increased transparency </li></ul><ul><li>Reduced privacy </li></ul><ul><li>Timely access to information </li></ul><ul><li>Constant access to entertainment </li></ul><ul><li>Marketers can’t keep using the same old tricks </li></ul><ul><li>In theory, anyone can easily know everything there is to know anything or anyone anywhere they are. </li></ul>
    12. 13. Choose your context, choose your data sets
    13. 15. Social Augmented Reality <ul><li>The knowledge of joining a crowd and knowing: </li></ul><ul><li>Who do I know here? </li></ul><ul><li>Where do I know them from? </li></ul><ul><li>Who should I get to know? </li></ul><ul><li>Who here is single? </li></ul><ul><li>Are there any naked pictures of them on the internet? </li></ul>
    14. 16. Who really becomes empowered?
    15. 17. Who also becomes empowered?
    16. 18. What is still holding us back? Mobile Processing power Some of these apps running <10fps Screen size Are small relative to the world Human limitations: eyesight, thumb width Serious interaction problem for many demographics GPS locating speed Waiting…. Waiting… ah fuck it Network bandwidth/latency 400ms pings are not so responsive Tools/APIs Just emerging Battery Power This stuff devours batteries Installed base Smartphones not ubiquitous yet Fragmented mobile platforms Going to be with us a while M-commerce & monetization Buying real stuff is hard
    17. 19. What is getting better? Mobile Processing power Moore’s inexorable law Screen size Tablets, new tech foldable/rollable? Human limitations: eyesight, thumb width Better touch interfaces, natural gestures GPS locating speed AGPS, other cues e.g. wifi Network bandwidth/latency 4G/LTE brings better speed/latency Tools/APIs Will come Battery Power Moore’s law brings efficiencies Installed base >50% by 2012 Fragmented mobile platforms Ultimately the browser may displace native apps M-commerce & monetization We’re working on it
    18. 20. As a designer, you can choose sides If you are a mobile designer, there’s no shortage of paying work ahead
    19. 21. <ul><li>Don’t drop augmented reality </li></ul><ul><li>I ran out of batteries so I can’t buy a coffee </li></ul><ul><li>I ran out of batteries and I can’t find my way home </li></ul><ul><li>I am meeting my blind date but she went indoors where LBS doesn’t work </li></ul><ul><li>When a government rounds up opposition based on mobile records </li></ul>
    20. 22. <ul><li>The Future is already here – </li></ul><ul><li>It’s just unevenly distributed. </li></ul><ul><li>William Gibson </li></ul>
    21. 23. Demo
    22. 24. Company Intro <ul><li>To become the AR Browser and New Media Platform of Choice in China </li></ul><ul><ul><li>Founded in Feb. 2010 </li></ul></ul><ul><ul><li>Early pioneer in AR in China </li></ul></ul><ul><ul><li>HQ in BJ, 20 Staff </li></ul></ul><ul><ul><li>Focused on Mobile AR Solution and Technology Development </li></ul></ul><ul><ul><li>Senscape 1.0 AR Browser for Android available now; for iOS is under approval by AppStore </li></ul></ul><ul><ul><li>Strategic Partnership with AutoNavi, China Unicom, Qualcomm, Sina Weibo </li></ul></ul>
    23. 25. Founder Team Hope Xiao, CTO & Co-Founder Ex-CA Security Tech Manager for Great China, IBM Solution Architect in GTS, Security Solution Consultant in HP. Master, Tsinghua University Allen Lu , CEO & Co-Founder Ex-Akamai China GM, ex-COO of CERNET, many years of startup experience in both overseas and local environments. Ph.D Swiss EPFL Master, Tsinghua University EMBA from CKGSB Lin Tan , CSO & Co-Founder Ex-GM of CA for Great China region, Oracle GC Channel Director, Marketing Director for Apple Computer China. B.S. & B.A from University of Ottawa, EMBA from CKGSB

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