Mobile NFC, Orange  Mobile Monday, Nov 2011
There will be  860 million  NFC-enabled handsets driving a payment value of €110B globally by 2015 (Frost & Sullivan) NFC ...
NFC Payment
What are Mobile-NFC payment services in your mind? Easier? Less time? Safer?
But also? NFC  doesn't  do the transaction!  1. Set your order ( from coupons, e-commerce, LBS ) Easier  Less time  Safer ...
Infrastructures, operator's competitive advantages Handset / NFC equipments  Data Connections (GPRS / 3G) Security Elements
N° 3   Mobile operator in Europe 150 million  mobile customers worldwide 30 million  handset purchased per year
Mobile NFC can only succeed with collaboration across the value chain Replace Bankcards with SIM cards
Cityzi is new in terms of NFC Business models (Secure Element) <ul><li>Sticker </li></ul><ul><li>Micro SD </li></ul><ul><l...
SIM-based Mobile NFC is the best solution for security, interoperability, portability and end to end customer experience <...
Value proposition: NFC &quot;app shop&quot; <ul><li>Economies of scale </li></ul><ul><li>Distribution channels  </li></ul>...
French National Roll Out Strasbourg <ul><li>A nationwide deployment  </li></ul><ul><li>9 leading territories developing lo...
1 st  Operator with 2 commercial mobile SIM-NFC services Orange launched QuickTap services in May 2011 Multi-MNO multi-ser...
Mobile SIM-NFC is poised to take off! Simple, Portable, Secure  Global
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Orange NFC Presentation

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  • Contactless services NFC is the next big wave of mobile innovation Mobile NFC will change consumer habits in many domains Ticketing: Replacing paper tickets on public transport systems Access Control: Replacement of traditional keys Couponing: Replacing money-off vouchers and coupons Payments: Replacing cash and credit cards to purchase goods &amp; services Consumer are eager to use it but in a secure and comprehensive way 75% of people won’t leave home without their mobile phone! NFC is a technology that will enhanced Mobile application. Just like GPS are enhancing s taking advantage 2Bn Bank Accounts vs. 5Bn Mobile Devices 70% under-banked vs. 70% mobile users
  • Contactless services NFC is the next big wave of mobile innovation Mobile NFC will change consumer habits in many domains Ticketing: Replacing paper tickets on public transport systems Access Control: Replacement of traditional keys Couponing: Replacing money-off vouchers and coupons Payments: Replacing cash and credit cards to purchase goods &amp; services Consumer are eager to use it but in a secure and comprehensive way 75% of people won’t leave home without their mobile phone! NFC is a technology that will enhanced Mobile application. Just like GPS are enhancing s taking advantage 2Bn Bank Accounts vs. 5Bn Mobile Devices 70% under-banked vs. 70% mobile users
  • Contactless services NFC is the next big wave of mobile innovation Mobile NFC will change consumer habits in many domains Ticketing: Replacing paper tickets on public transport systems Access Control: Replacement of traditional keys Couponing: Replacing money-off vouchers and coupons Payments: Replacing cash and credit cards to purchase goods &amp; services Consumer are eager to use it but in a secure and comprehensive way 75% of people won’t leave home without their mobile phone! NFC is a technology that will enhanced Mobile application. Just like GPS are enhancing s taking advantage 2Bn Bank Accounts vs. 5Bn Mobile Devices 70% under-banked vs. 70% mobile users
  • Differing approaches to NFC will fragment the market paving the way to new actors and fiercer competition. Mobile NFC can only succeed with collaboration across the value chain This is the MNO vision where building the ecosystem for mobile NFC. This includes mobile industry, the payment, travel and adjacent services, and the public sector such as cities swim pool access ;;;
  • SIM is certified &amp; Standardised Global standards (SWP) Supports multiple Services OTA updates Portable SIMs Operator customer care Supports multiple Services OTA updates No service portability Customer care unclear Not standardised/certified Easy to attach Existing mobile devices Supports 1 service provider Customer care unclear Not standardised/certified Easy to produce &amp; attach No interaction with phone Supports 1 service Provider Not standardised SIM Embedded MicroSD sticker
  • SECURITE c est l’operateur qui s’engage pas un contsructeur de Sim en Tawain INTEROPERABILITE DISTRIBUTION : un seul acteur distribue et c’est leur métier Comment les banques vont distriburer les coques Business modem
  • Operators have significant customer care infrastructure providing consumers with trusted NFC Technology support on all issues relating to their mobile services Operators have sufficient economies of scale to provide contactless services to ALL Operators have access to substantial distribution channels to provide and promote subsidized NFC enabled handsets Operators have the technical infrastructure for the provisioning of SIM cards and ensuring adequate security and customer certification Operators have substantial experience in interoperability / roaming and ensuring the global compatibility of contactless services
  • Sept 2012 target
  • 17 octobre Strasbourg
  • presentation title And with your halp
  • Orange NFC Presentation

    1. 1. Mobile NFC, Orange Mobile Monday, Nov 2011
    2. 2. There will be 860 million NFC-enabled handsets driving a payment value of €110B globally by 2015 (Frost & Sullivan) NFC Times Mobile NFC has already global reach
    3. 3. NFC Payment
    4. 4. What are Mobile-NFC payment services in your mind? Easier? Less time? Safer?
    5. 5. But also? NFC doesn't do the transaction! 1. Set your order ( from coupons, e-commerce, LBS ) Easier Less time Safer 2. Payment on your mobile 3. NFC: pick up your order
    6. 6. Infrastructures, operator's competitive advantages Handset / NFC equipments Data Connections (GPRS / 3G) Security Elements
    7. 7. N° 3 Mobile operator in Europe 150 million mobile customers worldwide 30 million handset purchased per year
    8. 8. Mobile NFC can only succeed with collaboration across the value chain Replace Bankcards with SIM cards
    9. 9. Cityzi is new in terms of NFC Business models (Secure Element) <ul><li>Sticker </li></ul><ul><li>Micro SD </li></ul><ul><li>Embedded Chip </li></ul><ul><li>SIM card </li></ul>
    10. 10. SIM-based Mobile NFC is the best solution for security, interoperability, portability and end to end customer experience <ul><li>Ubiquitous : Presence in more than 85% of phones, globally </li></ul><ul><li>Standard : SIM is certified & standardized (SWP) </li></ul><ul><li>OTA : Over-The-Air management capability </li></ul><ul><li>Portable across different devices </li></ul><ul><li>Security </li></ul><ul><li>Support many services </li></ul>
    11. 11. Value proposition: NFC &quot;app shop&quot; <ul><li>Economies of scale </li></ul><ul><li>Distribution channels </li></ul><ul><li>Technical infrastructure to provision SIM cards and ensuring adequate SECURITY and customer certification </li></ul><ul><li>Experience in interoperability </li></ul>Courtesy of GSMA
    12. 12. French National Roll Out Strasbourg <ul><li>A nationwide deployment </li></ul><ul><li>9 leading territories developing local services </li></ul><ul><li>56 candidate projects </li></ul>Nice Lille Caen Paris Rennes Bordeaux Toulouse Marseille
    13. 13. 1 st Operator with 2 commercial mobile SIM-NFC services Orange launched QuickTap services in May 2011 Multi-MNO multi-service framework Orange 1 st to market with 1 partner Solutions based on same standards and specs, flexible to allow different local Go-to-market according to ecosystem maturity Orange have launched Cityzi services since May 2010
    14. 14. Mobile SIM-NFC is poised to take off! Simple, Portable, Secure Global

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