MoMo Beijing introduction to thai mobile environment - 14th may 2012
Introduction to Thailand Mobile, Web and Startups"Mobile Monday Beijing!14th May 2012!!Ville Kulmala – Monday Monday Thailand!Email: email@example.com!Twitter/Weibo: @villekulmala!
Who am I?!"Ville Kulmala (Finland) – Managing Director – Mobile Spark!!- Over 12 years technology and business consulting experience for global companies such as Nokia, Accenture, ING, ABN AMRO, Heineken, KPN, Areva, Logica and Fortis.!!- Mobile Spark is a mobile marketing agency, with ofﬁces in The Netherlands, Finland and Hong Kong. !!- Chairman for +1000 members strong Mobile Monday Thailand – www.momobkk.com!! !
Mobile Monday Bangkok!Thai Mobile Community !!Operators, Manufacturers, Developers, !Designers, Vendors, Startups, !Ad Agencies, etc. Thai and International.!!Translations provided at events!!Events held every 2-3 months, 150-250 !Participants. Next one expected 300.!!Next event 28th of May in Bangkok!!If you’re around, be welcome to join in!!!
Thailand - Key Stats ! Mobile web should Kill entry barriers for rural popula5on Already fully mobile Ref: we are social(2012)!
Thailand – Online Gaming Huge!!Reality Check!Hardly anyone pays.!Ref: we are social (2012)!
Thailand Case study: Foursquare Wine Connections!Already back in 2010 Thailand one of the most ac5ve on foursquare
Thailand Case study: Foursquare Wine Connections!In 2010..
Thailand Case study: Rocket Internet!Crea5on of clone e-‐commerce web sites from popular American sites such as Amazon, Zappos and Pinterest. -‐ Hired 200 people since arrival on early 2012 -‐ Simple yet high quality clone websites
Thailand – Usage of Blogs!Thai blog web page consump5on by far the largest in SE Asia. Ref: Effective Measure (2012)!
Stats – Thailand Blogs!Orange colour indicates that market share is higher thanthe market average in SE Asia.! !- Blog readers mostly high income Thai’s with high education!- Relatively the most wealthy web population in SE Asia "Ref: Effective Measure (2012)!
Thailand Mobile App Sales!In 2011, Thailand was ranked 26th globally in terms of iOS revenue. WW iOS revenue = 288% growth in 2011 Thailand iOS revenue = 553% growth in 2011 WW iOS downloads = 81% growth in 2011 Thailand iOS downloads = 165% growth in 2011 Reality check, it is s5ll 26th in the world. Ref: App Annie (January 2012)!!
Stats – Instagram!Instagram Thailand uploads !!More than 11 million photos uploaded.!
Thailand Technology Business Environment!Pros!!-‐ Startup web/mobile eco system s:ll largely un-‐tapped market – ﬁnally showing some evidence of real growth -‐ Cheap workforce -‐ pleasant environment to live -‐ Mobile opportunity large, one of the wealthiest Southeast Asian economies -‐ Good place to access the region (northern southeast asia, malaysia, cambodia, burma, laos, vietnam) -‐ good connec5ons for travel. !!
Thailand Technology Business Environment!Cons!!-‐ Foreigners cannot own more than 49% of the Thai company equity. Possibilies exists to manage the ownership and BOI can be done. Eventually sll not really easy or transparent process. -‐ Educa:on is issue in technology -‐ diﬃcult to ﬁnd right tech employees – language too -‐ Cultural barriers to tap in to ecommerce opportuni5es not always easy to understand -‐ Poli:cally unstable environment