Changing Paradigms in the Mobile Application space Edwin Moses
Changing Market Dynamics
The Evolution of The Device Source: Ovum Estimates, Morgan Stanley Research A Perk A Lifestyle A Lifestyle Enabler The Demand Side
Disproportionate Growth Rates
Redefinition of The Smartphone
Expanding Definition of Mobile Device- Multi Screen
The Supply Side
The Evolution of It’s Usage What Gives Me Revenue & Profits What I Do With My Device Source: comScore MobiLens 9/09 Source: Cisco Visual Networking Index – Mobile Data Traffic Forecast, 2008-2013 2/09 The Supply Side The Demand Side
Moving from “software enabled” Hardware business to A “hardware enabled” Software business Value Time The Evolution of The Business Paradigm The Mobile World is Rapidly Shifting to Where Value Comes through Software & Cloud Services 2010 “ Voice – pre-data age” (ie… 6-7 years ago) Approximate Today’s Value Chain Future Value Chain (Evolving!)
The Evolution of The Players WHO WILL CONTROL THE SPACE
WHAT WILL STAY … WHAT WILL DIE! The Evolution of The Platforms
Implications For Us!
Some Key Implications
The Good News !
The Mobile Apps Space is for Real !
Growth Market !
Enabling Technologies Exist!
Community Is Force Mutiplier !
The Not So Good News !
Convergence Needs Us to Think Beyond !
While Elephants Dance…..
Crowded Market Place
Monetization Models Unclear!
Some Things Do Not Change…
The Key Questions!
Who is my Customer ?
What is My Value Proposition?
What is my Differentiation?
What is Business Model?
What is my Distribution Channel?
What is my Sustainable Competitive Advantage?
Some Things To Keep In Focus…
Recognizing a trend is somewhat easier than how to profit from it
In the past most of the money from big trends were made indirectly!
Technology First, Inventions Second, Needs Last!
Timing is everything!
Complexity is compelling….Simplicity is Power!
The P&L is still a relevant measure of success!
Strategy is Vital!
It’s a Win-Win World !
Focus on the Customer!
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