Tom Hume - Design in the product lifecycle

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Tom Hume - Design in the product lifecycle

  1. 1. Design in the product lifecycle MoMo Amsterdam, 6th September 2010 twitter @twhume web http://tomhume.org/
  2. 2. Hello MoMo
  3. 3. What are How can Now do it Do it better we doing? we do it? Full software lifecycle Concept to launch and beyond
  4. 4. Talk abou example f Concept work
  5. 5. Putting meat on the bones Right-fidelity sketches & wires
  6. 6. ,%6)(0*(!)0%'(7 !"#"$%&'()#*+("+)+*'(" !"#"$%&'(),-#%&.#") 1!&23)/+)145673 #$%!&%'()!*+,-(. ./0&%&/'0 8*09)/':0$+""')/' *);/-'<*+= !" Putting meat on the bones Right-fidelity sketches & wires
  7. 7. Fleshing it out
  8. 8. Bridging the gaps “Climb every mountain, ford every stream”
  9. 9. Post-launch
  10. 10. External validation of work Lightweight document + “is this right”? Churn from design & development overlap Problem to solve, or natural consequence? Understanding customer expectations How to accurately understand leeway We still don’t understand... Those known unknowns
  11. 11. Start well Set the tone, get the lie of the land Collaborate throughout Don’t save it for high days and holy days Pursue correct fidelity Season to taste: not too much, not too little Communicate the vision strongly Everyone has one eye on the big picture Narrow all gaps Across disciplines and organisational boundaries Lessons we’ve learned (usually the hard way)
  12. 12. Thank you. twitter @twhume web http://tomhume.org/

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