makes mobile mobile
Ted Morgan, Skyhook Wireless
About Skyhook Wireless

• Founded in 2003, headquartered
  in Boston


• Customers / Partners
   • Device Makers
   • App ...
How does it work?




                    We drive.
Europe Coverage

•125m+ worldwide Wi-Fi APs

•1 million+ cell towers

•70% population coverage
Skyhook Developer’s Program

• Supports all major platforms


• Business Model
   Ad Rev Share or Licensing Fee

• Android...
Maps Booster

• Location performance on S60

   • Slow, inaccurate

• Leads to frustrated user experience

• Maps Booster ...
Sit or Squat
Creativity Unleashed




                 Last Call                          UFO Finder
      Track your drinking and know...
TuneWiki
Sportacular
Quality location will create
new avenues for mobile revenue.
Traditional Advertising Gets Smart.
Dynamic Banner Ads
 • Local Search Apps
 • Unique response mechanisms
 • Taking advant...
Apps as Ads and Sales




             Timberland                         Pizza Hut
        Adventure game highlighting   ...
New Forms of Targeting
Hyper-targeted to exact type of location
Location Usage
Usage Data Analysis

                    Yankees Stadium




           No Game            VS.           Game
        Mage...
User Behavior
How will this change how we live?
24
makes mobile mobile
Ted Morgan, Skyhook Wireless
Ted Morgan - Location is what makes mobile mobile
Ted Morgan - Location is what makes mobile mobile
Ted Morgan - Location is what makes mobile mobile
Ted Morgan - Location is what makes mobile mobile
Ted Morgan - Location is what makes mobile mobile
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Ted Morgan - Location is what makes mobile mobile

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Ted Morgan - Location is what makes mobile mobile

  1. 1. makes mobile mobile Ted Morgan, Skyhook Wireless
  2. 2. About Skyhook Wireless • Founded in 2003, headquartered in Boston • Customers / Partners • Device Makers • App Developers • Chipsets • Websites
  3. 3. How does it work? We drive.
  4. 4. Europe Coverage •125m+ worldwide Wi-Fi APs •1 million+ cell towers •70% population coverage
  5. 5. Skyhook Developer’s Program • Supports all major platforms • Business Model Ad Rev Share or Licensing Fee • Android 20 apps incl. ShopSavvy, Sherpa, Locale, Aloqa • Symbian Trapster, I Parked Here • Desktop GadgetTrak, Orbicule
  6. 6. Maps Booster • Location performance on S60 • Slow, inaccurate • Leads to frustrated user experience • Maps Booster makes location work better on all location-aware S60 apps • Nokia Maps, Google Maps, I Parked Here
  7. 7. Sit or Squat
  8. 8. Creativity Unleashed Last Call UFO Finder Track your drinking and know when to Find all the UFO sightings around call a cab (or the nearest lawyer) you from the past 40 years
  9. 9. TuneWiki
  10. 10. Sportacular
  11. 11. Quality location will create new avenues for mobile revenue.
  12. 12. Traditional Advertising Gets Smart. Dynamic Banner Ads • Local Search Apps • Unique response mechanisms • Taking advantage of device capability
  13. 13. Apps as Ads and Sales Timberland Pizza Hut Adventure game highlighting $1 million in pizza sales via outdoor gear and actual locations iPhone app
  14. 14. New Forms of Targeting Hyper-targeted to exact type of location
  15. 15. Location Usage
  16. 16. Usage Data Analysis Yankees Stadium No Game VS. Game Magenta = 1000 requests per square KM per day 10 monday games over 30 week sample
  17. 17. User Behavior
  18. 18. How will this change how we live?
  19. 19. 24
  20. 20. makes mobile mobile Ted Morgan, Skyhook Wireless

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