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Ted Morgan - Location is what makes mobile mobile
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Ted Morgan - Location is what makes mobile mobile

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See http://www.mobilemonday.nl/talks/ted-morgan-location-makes-mobile-mobile/ for the full video of this presentation.

See http://www.mobilemonday.nl/talks/ted-morgan-location-makes-mobile-mobile/ for the full video of this presentation.

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Transcript

  • 1. makes mobile mobile Ted Morgan, Skyhook Wireless
  • 2. About Skyhook Wireless • Founded in 2003, headquartered in Boston • Customers / Partners • Device Makers • App Developers • Chipsets • Websites
  • 3. How does it work? We drive.
  • 4. Europe Coverage •125m+ worldwide Wi-Fi APs •1 million+ cell towers •70% population coverage
  • 5. Skyhook Developer’s Program • Supports all major platforms • Business Model Ad Rev Share or Licensing Fee • Android 20 apps incl. ShopSavvy, Sherpa, Locale, Aloqa • Symbian Trapster, I Parked Here • Desktop GadgetTrak, Orbicule
  • 6. Maps Booster • Location performance on S60 • Slow, inaccurate • Leads to frustrated user experience • Maps Booster makes location work better on all location-aware S60 apps • Nokia Maps, Google Maps, I Parked Here
  • 7. Sit or Squat
  • 8. Creativity Unleashed Last Call UFO Finder Track your drinking and know when to Find all the UFO sightings around call a cab (or the nearest lawyer) you from the past 40 years
  • 9. TuneWiki
  • 10. Sportacular
  • 11. Quality location will create new avenues for mobile revenue.
  • 12. Traditional Advertising Gets Smart. Dynamic Banner Ads • Local Search Apps • Unique response mechanisms • Taking advantage of device capability
  • 13. Apps as Ads and Sales Timberland Pizza Hut Adventure game highlighting $1 million in pizza sales via outdoor gear and actual locations iPhone app
  • 14. New Forms of Targeting Hyper-targeted to exact type of location
  • 15. Location Usage
  • 16. Usage Data Analysis Yankees Stadium No Game VS. Game Magenta = 1000 requests per square KM per day 10 monday games over 30 week sample
  • 17. User Behavior
  • 18. How will this change how we live?
  • 19. 24
  • 20. makes mobile mobile Ted Morgan, Skyhook Wireless

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