Moving mHealth beyond the handset
   • How Bluetooth low energy helps, and
   • Some practical mHealth business models


 ...
Bluetooth low energy
      • It’s:
         – a NEW radio
         – a NEW protocol stack

      • Ultra low power
      •...
Bluetooth low energy
     • It’s thrown away:
       –   application profiles
       –   high data rates
       –   high q...
It connects simple devices to the web
                         Your house burnt down at…

 My temperature is…             ...
www.patientslikeme.com




mHealth devices ship with a web address…
Pedometer




They connect to a generic app on your phone…
Internet




which connects them to the web app…
then automatically send your health data…
We can even redesign everyday objects…


    My pulse is…
                                        My blood glucose is…



...
mHealth truths #1



it will cost more
mHealth truths #1

The only way to cut health costs significantly is to cut
                      health staff.

       Ot...
mHealth truths #2



doctors don’t want it
mHealth truths #2

  They’ve spent over 200 years building up their
                professional status.

      They’re no...
mHealth truths #3



patients don’t want it
mHealth truths #3




         If you think they do, why is this funny?

Most patients don’t want to be involved, especial...
mHealth isn’t about curing disease




            that’s too hard.
it’s about what people will pay for.



        Maintaining quality of life,
         Enhancing self image,
            As...
and if you want to make money,




it’s all about compelling services.
so let’s look at some business models…
The Wisdom of (sick) Crowds




Engage with those patients that DO care,
Use their experience to build compelling feedback...
The Guilty




Look at current models that work (Weightwatchers, etc.).
Target the worried well.
Work out how to use loyal...
The Gullible




Alternative healthcare has less regulation.
Fast development and deployment cycles.
Could become the porn...
The Drug Dealers




Our average lifetime pill consumption is 54,000 pills.
Kick the doctors out of the loop.
Monitor and ...
Barriers

The medical profession
     Regulation

    But mostly…

   Your imagination
if mHealth is going to work…


we need to stop thinking like doctors,

   and start thinking like patients.
keep on looking…
there’s a business model somewhere…




                                  nick@wifore.com
               ...
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Nick Hunn - Moving mHealth beyond the handset

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Nick Hunn - Moving mHealth beyond the handset

  1. 1. Moving mHealth beyond the handset • How Bluetooth low energy helps, and • Some practical mHealth business models Nick Hunn See the presentation at: http://www.mobilemonday.nl/category/events/14/14-talks/
  2. 2. Bluetooth low energy • It’s: – a NEW radio – a NEW protocol stack • Ultra low power • Small, efficient packets • Designed for Internet connected devices
  3. 3. Bluetooth low energy • It’s thrown away: – application profiles – high data rates – high qualification costs – (compatibility with old devices) • And, – made it easy to use It will transform mHealth
  4. 4. It connects simple devices to the web Your house burnt down at… My temperature is… I’ve stapled… Making mHealth devices a realistic consumer proposition Your Heart Rate is… You need to take… You’ve run…
  5. 5. www.patientslikeme.com mHealth devices ship with a web address…
  6. 6. Pedometer They connect to a generic app on your phone…
  7. 7. Internet which connects them to the web app…
  8. 8. then automatically send your health data…
  9. 9. We can even redesign everyday objects… My pulse is… My blood glucose is… My temperature is… …and monitor health unobtrusively
  10. 10. mHealth truths #1 it will cost more
  11. 11. mHealth truths #1 The only way to cut health costs significantly is to cut health staff. Otherwise it’s like building more roads. In the short to medium term, mHealth is a personal, additional, discretionary spend.
  12. 12. mHealth truths #2 doctors don’t want it
  13. 13. mHealth truths #2 They’ve spent over 200 years building up their professional status. They’re not going to give it away easily. To get a toehold, mHealth will need to be disruptive. Successful business models probably need to avoid medics and insurers.
  14. 14. mHealth truths #3 patients don’t want it
  15. 15. mHealth truths #3 If you think they do, why is this funny? Most patients don’t want to be involved, especially at the lower levels of chronic disease. They want to be fixed.
  16. 16. mHealth isn’t about curing disease that’s too hard.
  17. 17. it’s about what people will pay for. Maintaining quality of life, Enhancing self image, Assuaging guilt.
  18. 18. and if you want to make money, it’s all about compelling services.
  19. 19. so let’s look at some business models…
  20. 20. The Wisdom of (sick) Crowds Engage with those patients that DO care, Use their experience to build compelling feedback, Consider how to make it Open Source.
  21. 21. The Guilty Look at current models that work (Weightwatchers, etc.). Target the worried well. Work out how to use loyalty for ongoing service revenue.
  22. 22. The Gullible Alternative healthcare has less regulation. Fast development and deployment cycles. Could become the pornography of mhealth.
  23. 23. The Drug Dealers Our average lifetime pill consumption is 54,000 pills. Kick the doctors out of the loop. Monitor and dispense generics directly to the patient.
  24. 24. Barriers The medical profession Regulation But mostly… Your imagination
  25. 25. if mHealth is going to work… we need to stop thinking like doctors, and start thinking like patients.
  26. 26. keep on looking… there’s a business model somewhere… nick@wifore.com blog: www.nickhunn.com

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